Chapter 192 Prices cannot be lowered, prices must be raised
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Qian Shan Wan Shui
"Liu Jie, your plan can indeed increase clothing sales, but this method is not advisable."
Chen Mo took a sip of coffee and looked at Liu Jie calmly.
"Mr. Chen, what's the problem?"
Liu Jie looked at Mr. Chen in confusion. This method has basically become the default routine of e-commerce. How could there be a problem?
"Of course there is a problem, and it is a big problem."
Chen Mo showed a solemn expression.
"First, your operation of raising prices and then lowering prices is itself a disguised form of fraud. Although this approach can increase sales, it will harm the reputation and credibility of the clothing brand. What is the most important thing for a merchant? It’s word of mouth and credibility. If you can’t do both, how can you become bigger and stronger?”
"Second, there is the issue of price reduction. I think not only should we not reduce prices, but we should also increase the price of clothes."
When Liu Jie heard Mr. Chen's first point of view, he nodded secretly. It made sense to want to build up the credibility of the clothing brand.
But the second point of view was not to reduce the price, but to raise the price. He couldn't understand this operation.
"Maybe you don't understand this approach."
Chen Mo noticed Liu Jie's expression and smiled slightly.
"It is true that major e-commerce companies are now engaging in price wars, and it has indeed attracted many people to rush to buy. But have you found out how many of those clothing brands that are very famous and accepted by the public are famous because of live broadcasts."
"Basically, those famous clothing brands have their own physical stores offline, and they are all over the country."
"So if we want to become such a well-known brand, we must also take the physical route."
"But once you lower the price online, how do you ask the physical franchisees to sell their clothes? If it is cheaper online, who will go to the physical store to buy it? If the physical store cannot sell clothes, who will still buy it? I will join a clothing brand."
"The price reduction may seem to increase sales, but in the long run, it will destroy the possibility of clothing brand development."
"So we need to take a long-term view and not destroy the entire clothing brand just for temporary gains and losses."
Liu Jie's head was a little dizzy. What Mr. Chen said seemed to make sense, but it was different from what he had experienced.
"Mr. Chen, how much do we need to increase the price?"
"As long as each item is 20 yuan higher than the physical price, that's enough."
Chen Mo thought for a while and gave a price.
If it is too high, it will not be within the allowable range of the system, otherwise he will be tempted to directly raise the price to a sky-high price, and then no one will buy it.
20 is almost the average travel cost for customers from home to store.
Therefore, when customers buy clothes in physical stores, including travel expenses, the prices are basically the same as those sold online.
"However, considering that the price increase may affect your live broadcast sales, the basic salary of all your live broadcast team members will be increased by 1000, and the performance improvement will be increased by one point."
Prices increase and sales decrease.
Coupled with the increase in basic salary commissions, the combination of the two can basically minimize the income from live broadcasts.
"Thank you, Mr. Chen."
Liu Jie looked at Mr. Chen with an expression of admiration.
He did not expect that Mr. Chen would also consider them when he was considering raising the price.
No wonder the employees in the garment factory admire Mr. Chen so much. How can a boss who considers his employees not be loved by his employees?
Listening to Liu Jie's thanks, Chen Mo cursed in his heart. He really wanted to thank me. I beg you to sell less goods.
"Okay, that's all. Let's change the price when we get back."
"Okay, Mr. Chen."
Liu Jie nodded and was about to get up and leave.
"Wait a moment."
"Mr. Chen, do you have any other orders?"
Liu Jie looked at Mr. Chen who suddenly raised his hand to stop him.
"After you change the price, you should also put a title in the live broadcast room to make it more conspicuous. The content of the title is probably that the price in the physical store will be 20 yuan cheaper than the price in the live broadcast room."
There should be fewer customers buying now.
The live broadcast room is so expensive, who would buy it?
I want to go to a physical store to buy. Sorry, there are only four agents at the moment and they are still under renovation.
perfect!
Liu Jie:..........
He always felt that Mr. Chen had a grudge against those customers. Although he had only been in the company for a short time, he also knew that there were currently only four agents in the garment factory, and they were all under renovation.
This approach is like going to a noodle shop and someone tells you that the noodles next door are better.
When you wanted to go next door to eat, the person said it wasn't open yet.
Isn't this disgusting?
But this was Mr. Chen's arrangement, and he couldn't say much, so he just obeyed.
After watching Liu Jie leave, Chen Mo drank up the little coffee he had left in one gulp.
After fooling around for a long time, my mouth felt a little dry.
After taking a breath, he took out his cell phone and called Song Xia.
He wanted to ask what the situation was like in that store. It was obviously larger than the previous coffee shop, so why was the rent still tens of thousands less?
Why didn't any of these employees give him peace of mind?
"Hello, Mr. Chen, are you back?"
Listening to Song Xia's voice on the phone, Chen Mo spoke calmly.
"Well, I'm back. I took a look at the report from your coffee shop. What's going on with that new store? Why is it so big and why is the rent so cheap?"
"Mr. Chen, this is what you are talking about. This matter is actually thanks to Wu Yu. Without Wu Yu, it would be impossible to rent it so cheaply."
When Song Xia heard Mr. Chen asking about this matter, she hurriedly spoke.
to be frank,
Wu Yu did help their coffee shop a lot this time. Ever since he brought those ladies to the coffee shop to discuss agency matters, the coffee shop had inexplicably more customers who came here to drink the 188 Blue Mountain Coffee. .
After inquiring, I found out that those noble ladies came here for Amway.
Although these few people are not enough to turn the coffee shop into a profit, it is still a good sign.
Chen Mo was stunned for a moment when he heard Song Xia's words. He didn't expect that even this matter had something to do with Wu Yu.
"What happened? What did Wu Yu do?"
"Mr. Chen, didn't Wu Yu recruit a few agents? The place of negotiation was our coffee shop. And among those agents, one was a charterer who owned many stores and rented them out at low prices. We are."
"And those agents seem to have a wide network of contacts. There have been many customers coming here these days, all recommended by those agents..."
Chen Mo held the phone tightly in his hand and his face was ashen.
In the seven days since he left the company, all the changes in the company were caused by Wu Yu.
well.......
Chen Mo took a sip of coffee and looked at Liu Jie calmly.
"Mr. Chen, what's the problem?"
Liu Jie looked at Mr. Chen in confusion. This method has basically become the default routine of e-commerce. How could there be a problem?
"Of course there is a problem, and it is a big problem."
Chen Mo showed a solemn expression.
"First, your operation of raising prices and then lowering prices is itself a disguised form of fraud. Although this approach can increase sales, it will harm the reputation and credibility of the clothing brand. What is the most important thing for a merchant? It’s word of mouth and credibility. If you can’t do both, how can you become bigger and stronger?”
"Second, there is the issue of price reduction. I think not only should we not reduce prices, but we should also increase the price of clothes."
When Liu Jie heard Mr. Chen's first point of view, he nodded secretly. It made sense to want to build up the credibility of the clothing brand.
But the second point of view was not to reduce the price, but to raise the price. He couldn't understand this operation.
"Maybe you don't understand this approach."
Chen Mo noticed Liu Jie's expression and smiled slightly.
"It is true that major e-commerce companies are now engaging in price wars, and it has indeed attracted many people to rush to buy. But have you found out how many of those clothing brands that are very famous and accepted by the public are famous because of live broadcasts."
"Basically, those famous clothing brands have their own physical stores offline, and they are all over the country."
"So if we want to become such a well-known brand, we must also take the physical route."
"But once you lower the price online, how do you ask the physical franchisees to sell their clothes? If it is cheaper online, who will go to the physical store to buy it? If the physical store cannot sell clothes, who will still buy it? I will join a clothing brand."
"The price reduction may seem to increase sales, but in the long run, it will destroy the possibility of clothing brand development."
"So we need to take a long-term view and not destroy the entire clothing brand just for temporary gains and losses."
Liu Jie's head was a little dizzy. What Mr. Chen said seemed to make sense, but it was different from what he had experienced.
"Mr. Chen, how much do we need to increase the price?"
"As long as each item is 20 yuan higher than the physical price, that's enough."
Chen Mo thought for a while and gave a price.
If it is too high, it will not be within the allowable range of the system, otherwise he will be tempted to directly raise the price to a sky-high price, and then no one will buy it.
20 is almost the average travel cost for customers from home to store.
Therefore, when customers buy clothes in physical stores, including travel expenses, the prices are basically the same as those sold online.
"However, considering that the price increase may affect your live broadcast sales, the basic salary of all your live broadcast team members will be increased by 1000, and the performance improvement will be increased by one point."
Prices increase and sales decrease.
Coupled with the increase in basic salary commissions, the combination of the two can basically minimize the income from live broadcasts.
"Thank you, Mr. Chen."
Liu Jie looked at Mr. Chen with an expression of admiration.
He did not expect that Mr. Chen would also consider them when he was considering raising the price.
No wonder the employees in the garment factory admire Mr. Chen so much. How can a boss who considers his employees not be loved by his employees?
Listening to Liu Jie's thanks, Chen Mo cursed in his heart. He really wanted to thank me. I beg you to sell less goods.
"Okay, that's all. Let's change the price when we get back."
"Okay, Mr. Chen."
Liu Jie nodded and was about to get up and leave.
"Wait a moment."
"Mr. Chen, do you have any other orders?"
Liu Jie looked at Mr. Chen who suddenly raised his hand to stop him.
"After you change the price, you should also put a title in the live broadcast room to make it more conspicuous. The content of the title is probably that the price in the physical store will be 20 yuan cheaper than the price in the live broadcast room."
There should be fewer customers buying now.
The live broadcast room is so expensive, who would buy it?
I want to go to a physical store to buy. Sorry, there are only four agents at the moment and they are still under renovation.
perfect!
Liu Jie:..........
He always felt that Mr. Chen had a grudge against those customers. Although he had only been in the company for a short time, he also knew that there were currently only four agents in the garment factory, and they were all under renovation.
This approach is like going to a noodle shop and someone tells you that the noodles next door are better.
When you wanted to go next door to eat, the person said it wasn't open yet.
Isn't this disgusting?
But this was Mr. Chen's arrangement, and he couldn't say much, so he just obeyed.
After watching Liu Jie leave, Chen Mo drank up the little coffee he had left in one gulp.
After fooling around for a long time, my mouth felt a little dry.
After taking a breath, he took out his cell phone and called Song Xia.
He wanted to ask what the situation was like in that store. It was obviously larger than the previous coffee shop, so why was the rent still tens of thousands less?
Why didn't any of these employees give him peace of mind?
"Hello, Mr. Chen, are you back?"
Listening to Song Xia's voice on the phone, Chen Mo spoke calmly.
"Well, I'm back. I took a look at the report from your coffee shop. What's going on with that new store? Why is it so big and why is the rent so cheap?"
"Mr. Chen, this is what you are talking about. This matter is actually thanks to Wu Yu. Without Wu Yu, it would be impossible to rent it so cheaply."
When Song Xia heard Mr. Chen asking about this matter, she hurriedly spoke.
to be frank,
Wu Yu did help their coffee shop a lot this time. Ever since he brought those ladies to the coffee shop to discuss agency matters, the coffee shop had inexplicably more customers who came here to drink the 188 Blue Mountain Coffee. .
After inquiring, I found out that those noble ladies came here for Amway.
Although these few people are not enough to turn the coffee shop into a profit, it is still a good sign.
Chen Mo was stunned for a moment when he heard Song Xia's words. He didn't expect that even this matter had something to do with Wu Yu.
"What happened? What did Wu Yu do?"
"Mr. Chen, didn't Wu Yu recruit a few agents? The place of negotiation was our coffee shop. And among those agents, one was a charterer who owned many stores and rented them out at low prices. We are."
"And those agents seem to have a wide network of contacts. There have been many customers coming here these days, all recommended by those agents..."
Chen Mo held the phone tightly in his hand and his face was ashen.
In the seven days since he left the company, all the changes in the company were caused by Wu Yu.
well.......
