Chapter 281 Mutual benefit and win-win

Tomorrow Group,

CEO's office,

Song Xia knocked on the door gently and walked in.

"You're here, what's the matter?"

Chen Mo looked at Song Xia who came in in surprise, wondering what she was doing here.

"Sit down and talk."

Song Xia took her seat, then looked at Mr. Chen who was sitting opposite, and spoke slowly.

"Mr. Chen, two cat cafe competitors have opened now, and they have launched a lot of discounts. Also, many of the cats in their cat cafes are rare breeds."

"So much so that we have lost nearly one-fifth of our previous cat cafe customers."

"And these are only two cat cafes that have opened. If the other three cat cafes also open one after another, I'm afraid we will lose a large part of our customers."

Listening to Song Xia's description, Chen Mo felt happy.

This is a good thing!

Those competitors are really his good teammates.

open,

If you open the business quickly and take away all the customers, wouldn't it be possible for the cat cafe to turn a profit into a loss?

Good thing,

A great thing.

But even though I think so in my heart, it is impossible to show it on the surface.

He coughed lightly, put on a more serious expression, and looked at Song Xia.

"Businesses compete and customers lose. This is a normal business phenomenon. What do you want to do?"

"Mr. Chen, I'm worried about the serious loss of customers and the decline in the income of cat cafes. I think we can also do some promotional activities in our cat cafes. Before the opening of the other three cat cafes, we can first use the activities to stabilize the customers. Reduce churn.”

Song Xia thought about it for a moment and spoke out what was in her heart.

Chen Mo looked at Song Xia and shook his head lightly.

"Didn't I say before that customers who stay during promotional activities stay because of the discounts? This kind of customer does not do it because our coffee tastes good or our service is good. They just do it because it is cheap. The best location."

"Then have you ever thought that once you make a discount, other cat cafes will make more discounts in order to compete for customers."

"If this cycle continues, it will be a vicious cycle that is not suitable for healthy competition."

"So, I don't need to do any preferential activities. Customers who like our cat cafe will naturally choose to stay. Don't care how much, we don't need to compete on price. I want to use my own services, and even more, my own products." quality to compete.”

"So you can just operate as normal."

Chen Mo picked up the water glass and took a sip before making the final decision.

If you want to retain customers, there is no way.

"I see, Mr. Chen."

Song Xia nodded. Before coming, he had already thought about this outcome, so it was not a surprise. ‘

After all, since the establishment of Nanhe Coffee, it has always adhered to the concept of no publicity and no discounts.

Even though those coffee shops are all losing money, nothing has changed.

Apparently the same is true for the cat cafe this time.

Chen is always a persistent and bottom-line person.

He sighed inwardly and then continued.

"Mr. Chen, there is one more thing. The office of Nanhe Coffee in Kyoto has been established. The five store managers elected today have also set out. The initial five coffee shops will be designated as one. coffee, a maid coffee, and three traditional specialty coffees.”

"There are no problems with other stores. Currently it is a cat cafe. We are a little undecided about the choice of cats."

"We have checked over in Kyoto. There is also a cat and dog rescue center. We have also communicated with them. You can go there and adopt them at any time."

"But there is a problem at the moment. Many of the cats selected in other cat cafes are rare breeds. And it can indeed increase the appeal to customers."

"So if you want to increase the appeal of cat cafes, you can buy some rare breeds of cats and put them in the cafe. In this way, even if competitors appear, we can still have a certain level of popularity based on the rareness of the cats. Competitiveness."

Listening to Song Xia's words, Chen Mo fell into deep thought.

Choosing rare breeds of cats also has certain benefits.

That is, rare breeds of cats are expensive, and buying more will consume some of your funds.

But the disadvantage is that rare breeds of cats can improve the competitiveness of cat cafes. It is very likely that cat cafes will make more money and even earn back the money spent on buying cats quickly.

If this is the case, choosing a rare cat breed would go against his philosophy of losing money.

But it's different if you choose a cat from a rescue center. There are very few rare breeds of cats there.

If you choose the cats there, you will definitely be at a disadvantage when competing with other cat cafes.

In this way, even if the cat cafe is profitable, it will not make much profit.

Even if you don’t lose money, do you still have to make less money?

After weighing the pros and cons,

Chen Mo finally made a decision.

"Just choose cats from rescue centers. Precious breeds of cats can certainly attract more customers, but we can't just do something for money."

"Sometimes, you still have to keep some warmth."

"Sacrificing part of the appeal of the cat cafe can reduce the pressure on the rescue center, and also allow stray cats to have a sheltered living environment. Why not do it."

"I know Mr. Chen, then when I go back, I will ask the Kyoto office to communicate with the rescue station, and at the same time have someone go over and select the cats in advance."

Song Xia nodded and stood up to leave. She knew Mr. Chen's love.

She sometimes thinks that if Mr. Chen was not so kind, he might make more money.

say nothing else,

Just the benefits provided to employees are already countless.

Last year, the wages and benefits of employees under the Tomorrow Group far exceeded those in other industries.

Even if Mr. Chen doesn't increase his salary, the employees won't say anything when they look at these benefits.

After all, even if they change jobs, they can't find better treatment.

But Mr. Chen did not do this. The first thing he did when he returned from the New Year was to increase the wages of employees according to their working hours.

At the same time, there are also sports meetings, year-end rewards, etc.......

If Mr. Chen does not pay these benefits, it will be Mr. Chen’s own money.

However, Mr. Chen just gave up these benefits and distributed them to many employees.

This alone shows that Mr. Chen is different from those bosses who only have money in their eyes.

But it is precisely because of this that Mr. Chen's company has developed so fast.

She has observed the employees who are working, and everyone works very seriously and their work efficiency is also very high.

They are afraid that if they are not serious about their work, they will be replaced by other job seekers.

Therefore, the two are mutually beneficial and win-win. Mr. Chen probably wants this situation by doing this.

Song Xia thought secretly in her heart.

"By the way, when you go back, ask the Kyoto office to donate 50 yuan to the relief station over there. If they don't accept the funding, they will buy [-] yuan in supplies and donate them."

"The funds will be transferred to the account at the Kyoto office later."

Chen Mo called to Song Xia who was about to leave.