Chapter 458 How about giving Mr. Chang a car?
In recent times, Jinling Motors has been enjoying a happy life.
In the mid-80s, after entering the Chinese market, the Iveco Daily, a model that was considered durable in the eyes of the time, gained wide popularity and praise in a short period of time.
In 1996, the joint venture Jinling Iveco Company was formally established, pushing the sales of this model to a small peak.
And this year, that is, in 1997, at the handover ceremony of Hong Kong Island just over two months ago, the overwhelming news also quoted a lot of classic pictures of the Iveco fleet of the troops stationed in Hong Kong Island passing the Luo Wu Bridge. The symbolism of this model is taken to a new level.
In the following months, orders from government business departments and powerful institutions flew in like snowflakes. If nothing unexpected happens, the sales volume of the entire series of Iveco models in 1997 may even exceed the 2.5 mark.
If placed more than 1997 years later, this number may not be comparable to the monthly sales of a single model of some popular domestically produced cars. However, in , for a car company that was only in its second year of establishment, this kind of achievement was It can be said that it has reached the sky in one step.
Not to mention, Fiat Group also sent a big gift last month, directly sending Fiat, Maserati and Alfa Romeo to realize the joint venture.
In this era, Maserati's brand tone has not declined to the level it will be twenty years later, and it still has a place in the luxury car field.
Fiat is also quite capable in the field of small family cars.
As for A Luo...
It never hurts to have a head start.
In short, no matter how you look at it, Jinling Motors looks like it is about to take off, and even general manager Li Liangyi is in a clear mood at this time.
At this time, he was discussing the future development direction of Jinling Motors with several close associates.
"Mr. Li, I went to Italy this time to inspect several Fiat Group models currently in production."
As he spoke, Deputy General Manager Feng Bin took out a stack of photos from an envelope and placed them one by one in front of Li Liangyi:
"After the other party inspected our current production capacity before, they recommended that we try the water with a simpler model first..."
Feng Bin pointed to one of the photos, which showed a car that looked a bit like the two-box Xiali that was commonly seen on Huaxia Street.
"Fiat Uno, right? I've seen this model before."
This model has been sold in China through various legal or illegal channels in the past few years, so it is normal for Li Liangyi to recognize it:
"But hatchbacks... are not very recognized by the domestic market. It would be best to make them into three boxes, just like Xiali."
Ever since various cars entered the Chinese market in the late 80s, "having a head and a butt" has been a matter of great importance. Not to mention private users, even taxi companies have looked down on hatchbacks with a flat rear by half a grade. Two low-end models, Xiali and Fukang, have deepened this inherent impression in the market.
As the general manager of Jinling Motors, Li Liangyi naturally understands this matter.
But Xiali was able to change from two boxes to three boxes because Jinling Motors had already increased the localization rate of all vehicles to more than 90% before that. Jinling Motors did not have the capital at this time. If it wanted to change, it would have to rely on Fiat Group. .
However, Italians are famous for their laziness. Before the Chinese market has started, let them customize a car specially for you...
Just dream.
If it had this diligence, Fiat would not have entered and exited the Chinese market three times in the original timeline and ended up in despair.
Fortunately, Feng Bin did not go abroad just to enjoy the Western service industry. He also did a very detailed research work and immediately found another photo:
"Fiat really has such a model. It is not sold in their country. It is only sold to third world countries. The chassis is the same as the Uno, but it has three boxes. What is it called...Siena?"
Li Liangyi adjusted his glasses and stared at the red car in the photo for a while.
Feng Bin next to him also saw that his leader was quite satisfied with this model:
"With a 1.4-liter displacement, a four-cylinder engine, a maximum power of 73 horsepower, and a five-speed manual transmission, it is obviously better than the Xiali in terms of appearance design, workmanship, and power."
It's not that he was targeting Jinmen Motors. Mainly in the late 90s, Xiali was almost synonymous with "affordable" small cars priced between 8 and 10 yuan, so it was only natural for it to be used as a comparison object.
As expected, Li Liangyi nodded frequently after hearing these data:
"This model can be used, but the name must be changed to make it easier to remember. In addition, the localization rate must be guaranteed, which cannot be lower than... 40%."
As he spoke, he stretched out four fingers and gestured in mid-air.
This is a promise Jinling Motors made to its superiors in order to obtain the qualification to produce passenger cars, and he must complete it no matter what.
"40%...I'm afraid..."
Feng Bin felt that this number was a bit outrageous:
"Mr. Li, after so many years of importing Iveco from Jinling, the localization rate has just broken through half. This Fiat new car requires 40% just after it is introduced, right..."
"Hey, Mr. Feng has been abroad during this period and is unaware of some situations."
Next to him, Jinling Automobile Technical Department Manager Ji Nan, who had not spoken just now, let out a burst of hearty laughter:
"We have already carried out loading tests on a batch of new domestic parts. Starting from November this year, the localization rate of newly produced Iveco will exceed 11%."
Although Jinling Iveco and Jinling Automobile are not completely equal, for him, the manager of the technical department, this kind of thing is definitely great news.
Then he added another sentence:
"Moreover, all the core components that have been imported for substitution this time are wheel bearings, gearbox release bearings, and gear sets. All in all, we can make a profit of at least four to five thousand from each vehicle."
"Is there such a thing?"
Although Feng Bin didn't understand technology, he still knew arithmetic.
Based on Iveco's current annual sales, each car will earn an additional 5,000 yuan in profit, which is 100 million a year.
Based on Jinling Iveco's shareholding, Jinling Automobile can get about 50 million yuan, which is of great importance to a group that is about to make a fortune.
"Yes, some time ago, a classmate of mine in Bingcheng contacted me and said that Northeast Special Steel sent them a batch of samples, and the quality was no worse than the Japanese products. I didn't really believe it at first, but after thinking about it, He is an old classmate, and we have no business conflict with Bingcheng Motors. There is no need to come here to deceive us, so he went over and purchased a batch of samples for testing..."
Li Liangyi, who was sitting at the top, did not join the conversation among his subordinates.
At this time, he was picking up another photo and looking at it carefully.
In the photo is a beautiful blue car, which is worth a lot of money at first glance.
"This is the most high-end car we can introduce from the Fiat Group. The Maserati Quattroporte is on the same level as the Mercedes-Benz S-Class, and it costs more than one million to import."
Feng Bin, who saw this scene, quickly introduced it from the side.
From the eyes of his general manager, he seemed to see a trace of desire.
"Mr. Li, if you have any ideas, we can import a few vehicles to test the water first. Even if we can't sell them, we can digest them internally..."
For internal digestion, it is naturally produced and sold by the company as an official vehicle for senior executives of the group.
"Forget about internal digestion."
Unexpectedly, Li Liangyi waved his hand, lowered his head and thought for a while, then slowly said:
"I do have the idea of importing a few cars, but I plan to give them out as gifts in the name of Jinling Fiat Group, as an... advertisement."
The secretary next to him immediately understood the implication.
As a true confidant of Li Liangyi, the secretary knew very well why Fiat Group suddenly came to him to ask for deeper cooperation.
Not to mention all of them, at least eight of them belong to the Torch Group in the capital.
The former has always wanted to establish a relationship with the other party's general manager Chang Haonan.
Last time I used an advertising space to test it out, but the other party showed a very business-like attitude.
This time, Li Liangyi, who was a little unwilling, was obviously ready to increase his efforts and try again.
