Chapter 148 Yang Ming goes deep into the streets of Xiangjiang for the first time!

With the help of Yang Ming.

Hutchison Soda's Red Bull beverage has become an in-depth cooperative advertiser on Asian TV.

Whether it is during the prime time of the drama series at 7pm, viewers in Xiangjiang can see advertisements for Red Bull beverages, and when Asia Television broadcasts the World Cup live, they can also see advertisements for Red Bull beverages.

"Drink Red Bull when you are sleepy or tired!" The advertising slogan has gradually become part of the memory and even the mantra of the audience in Xiangjiang.

As for the current market sales, Yang Ming doesn't know yet.

Yang Ming accompanied his parents to finish breakfast and took Azhu and Zhong Chuhong with him.

The two women came to the Empire Group in the Federal Building for the first time.

Yang Ming was in the chairman's office. Meris reported some company affairs to him and asked Yang Ming to sign a few names. Yang Ming had nothing else to do in the company.

"Azhu, Zhong Chuhong, do you want to go out for a walk?"

"Master, do you mean going shopping?"

Usually Ah Zhu and Zhong Chuhong stay at the Repulse Bay Mid-Levels Villa.

Even though they earn a lot of money every month, apart from sending most of the money to their families, they have nowhere to spend the rest.

Of course they were very happy when Yang Ming took them shopping.

"That's it."

Yang Ming was not going shopping, he just wanted to know how the market was for his products.

Yang Ming took Azhu, Zhong Chuhong, and female secretary Lin Xiuzhi with him.

In addition, bodyguards like Chen Zhenhua followed.

Graham Street, Central.

It is located in the Central District, one of the most prosperous areas in Xiangjiang.

Surrounded by high-rise buildings.

On both sides of the street, except for the billboards erected high, people came and went on the street.

At this time, even during the day, the place is very busy.

There are many small stalls selling fish, shrimp, meat, vegetables and fruits along the street. This is considered to be the place with the most residential fireworks atmosphere in this era.

Along the way, Azhu and Zhong Chuhong looked around curiously.

When Yang Ming came to this world, it was the first time he truly experienced the feeling of going to the street to go to the market.

There is food and drink everywhere.

When Azhu and Zhong Chuhong already had a lot of snacks in their hands, Yang Ming was just watching.

Passing by a store.

Yang Ming noticed that there was a Red Bull poster here.

On the poster, an unknown actress is holding a yellow can of Red Bull in her hand, and there is a line of words next to it.

Sleepy, tired, drink Red Bull!

Yang Ming came to the store in a wheelchair. Because Yang Ming was wearing sunglasses, the store owner did not recognize that the young man in front of him was Mr. Yang, the famous Chinese tycoon in Hong Kong.

"Boss, do you have Red Bull here?"

"Yes, sir, how many bottles do you want?"

"how much is it?"

"The same price as Coca-Cola."

Although most of the ingredients of Coca-Cola and Red Bull are water, based on raw materials such as taurine, the price of Red Bull is definitely higher than that of Coca-Cola.

At the beginning, Yang Ming had a conversation with Melvin, the person in charge of Hutchison Soda, that Red Bull would sell for whatever price Coca-Cola sold.

Like those glass bottles of Coca-Cola.

After drinking, you have to go back to the store.

Generally, the current price is 0.5 Hong Kong dollars.

So for the same weight, Red Bull also sells for 0.5 yuan.

If you think Red Bull is expensive, then it stands to reason that you would also think Coca-Cola is expensive.

In other words, Yang Ming actually wants to compete with Swire's Coca-Cola for the market.

For Yang Ming, Coke and Red Bull are not necessarily the same consumers, but he can slowly cultivate a group of consumers.

Those consumers who stay up late to work overtime, work the night shift, or even stay up late to watch the World Cup recently should be the first consumers of Red Bull, and they may also be the first loyal consumers.

"Give them all a bottle."

Now in the morning, the temperature in Xiangjiang is as high as 32 degrees Celsius, and in the afternoon the temperature is as high as 36 degrees Celsius.

In this kind of weather, it is still very comfortable to drink a bottle of cold drink.

When Chen Zhenhua and others each took a can of Red Bull, Chen Zhenhua and others did not dare to go out and drink too much water. As Yang Ming's bodyguards, they basically could not leave Yang Ming's eyes.

"Boss, is the Red Bull here easy to sell?" Yang Ming asked.

"When Red Bull first came on the market, it was not easy to sell. Later, many people saw the advertisement on Asia TV, and many people bought Red Bull at once. In my place, recently because of the World Cup, some people bought several boxes of it. Red Bull’s profit margin is higher than Coca-Cola’s.”

Yang Ming knew that in his previous life, there was a reason why Red Bull was so popular all over the world.

Nowadays, with a lot of advertising and marketing, the market will definitely become popular.

It is really impossible to say that it can surpass Coca-Cola, which has been around for nearly a century.

Coca-Cola was imported into Hong Kong and sold in 1928. It was later acquired by the Swire Group and the Swire Coca-Cola Company was established.

In the early days, Coca-Cola was represented by Watsons Company in Hong Kong. At that time, Watsons' soda sales volume and company size were larger than those of Coca-Cola in Country M. Therefore, Coca-Cola was not its main product and its sales volume was not high.

Later, Coca-Cola of Country M decided to develop the Xiangjiang market with businessmen from Country M who came to Hong Kong from Shanghai, and planned to open a Xiangjiang soda plant. At that time, the soft drink factory was difficult to separate from the sugar refining business controlled by the Swire Group, because the main raw materials of soda were sugar and water. The Heung Kong Soda Factory was located on the land of the Taikoo Sugar Refinery. Behind the sugar factory was the Taikoo Reservoir, which solved the problem between the two. supply of main materials.

In 1948, Xiangjiang Soda Drink Factory officially produced Coca-Cola and became Xiangjiang's special bottler.

By 1965, the Swire Group successfully acquired the Heung Kong Soda Factory and obtained the operating rights of the bottle factory. In 1974, it was renamed Swire Soda Co., Ltd. To support production, Swire Group had set up factories in Lai Chi Kok, Tsuen Wan and Quarry Bay, and also in Heung Kong. Carry out a large number of distribution activities.

In the 1977s, Coca-Cola in glass bottles became very popular among Hong Kong people. In 1, Coca-Cola was first introduced in a -liter bottle. Its sealable cap design allowed the bubbles to be preserved and was very popular among families.

Yang Ming feels that the most regrettable thing is that the Watsons agent and production company under Hutchison International was eventually acquired by Swire, causing Hutchison Soda to decline and suffer losses year after year.

Now that Hutchison Soda has begun to develop Red Bull, Yang Ming knows that Hutchison Soda can no longer be like before.

I learned from the current store owner that Red Bull has just been launched and the market is not good because other people don’t know about this drink.

When Asia TV broadcasts the Red Bull commercial, coupled with the classic slogan, more and more people in Xiangjiang know about this drink, and naturally more consumers buy it.

Especially for those who often stay up late or work night shifts, this drink has a good refreshing effect.

At this point, at least Coca-Cola cannot have such an effect.

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