Chapter 376 Empire Games releases the first generation handheld game console

When Empire Games was established, Barlow and Xu Qingsheng were both deputy general managers.

Today, Barlow is based in London.

Xu Qingsheng is based in Tokyo.

The real person in charge of Empire Games became Tomohiro Nisikado.

With the addition of Akio Nakanishi and Sanito Matsushita, that is to say, the current Empire Games has become the original Taito Co., Ltd.

However, Taitung Co., Ltd. lacks a boss like Yang Ming.

Office of the Chairman of Empire Games.

Now Yang Ming, Tomohiro Nishikado, Akio Nakanishi, and Sanato Matsushita are here to discuss news about the release of new products in the first half of the year.

"Now that you three are working together again, how do you feel?"

Yang Ming looked at the three people and said.

"Boss, I'm very happy to be able to work with Akio Nakanishi and Sanato Matsushita again."

Tomohiro Nisikado is only interested in game design, such as managing companies, or even marketing. He is really not interested. He knows that Akio Nakanishi and Sanito Matsushita are both very capable.

Now, these two people are naturally very happy to join the Empire Game. Moreover, Tomohiro Nisikado also knew that Imperial Games was very powerful and completely different from the original Taito Co., Ltd.

Akio Nakanishi and Sanato Matsushita are also very happy. The most important thing is that they know the character of Tomohiro Nishikado and can tolerate them.

In other places, people of the same type often fight fiercely among themselves, even to the point of life and death.

Now they can go back to their original jobs and they all seem very happy.

"Since the first half of the year, we have successfully developed a number of products. However, the one that I value most is "Xiangjiang Cube"."

Akio Nakanishi and Masato Matsushita were very surprised after seeing the new products of Empire Games that have not yet been launched, especially the "Hong Kong Cube".

They think it was a genius who came up with it.

I learned from Tomohiro Nisikado that this was actually proposed by the boss, Mr. Yang.

At that moment, they knew that Mr. Yang was really much more powerful than their original boss Cogan.

"Among them, we're going to release a true handheld console."

Speaking of handheld consoles.

The world's first handheld console was "Mattel Electronic Football" released in 1977. Its interface was so crude that you could only rely on your imagination to figure out how to play it.

The small red light spots that fluctuate on the screen are actually athletes running under the court.

However, for most children, such a scene is still difficult to imagine. If you don’t read the instructions for this novel gadget, you won’t even know how to play it.

However, in history, the handheld console with real significance and market value is the product GAME&WATCH from Nintendo.

It is Nintendo's first portable game console and the world's earliest handheld LCD electronic game console.

It is simple to play and has various types.

It was the PSP of its time.

On April 1980, 4, Nintendo launched the first G&W game BALL, priced at 28 yen.

It only has two buttons, the left button and the right button. The player controls the character to throw the ball with both hands. As the score is higher, the ball moves faster and the game becomes more difficult.

In the past three years, GAME & WATCH has sold a total of 3200 million units worldwide, and Nintendo has accumulated 40 billion yen in liquid cash. These earnings have become powerful capital for Nintendo to expand its efforts in the gaming field in the near future.

At the same time, it also established Nintendo’s hardware position in the gaming industry.

But it's only 1979.

Nintendo's product isn't on the market yet.

In fact, for Yang Ming, whether it is listed or not, it means little to him.

Because last year, Yang Ming began to ask Nishiko Tomohiro to organize personnel to secretly develop handheld consoles.

Yang Ming will prepare to release "Xiangjiang Cube" as the first-generation handheld product of Empire Games.

Of course, he didn't give up on arcades either.

It's just that the price of arcade machines is still too expensive. Globally, not many consumers can afford an arcade machine priced at US$6500.

It would be different if it was a handheld machine.

Historically, the price of Nintendo's first handheld console was 5800 yen, which fluctuated up and down based on the exchange rate of 1 US dollar and 250 yen at the time, which was about 23 US dollars.

Compared to the $6500 price, this price is really far behind.

In addition, the game products launched by Nintendo at that time were not very popular, but they were still popular all over the world, which shows that small profits but quick turnover.

"Our first-generation handheld console was launched, focusing on "Xiangjiang Cube"."

Yang Ming knew that most of the popularity of "Goose Rose Cube" in the previous life was indeed related to handheld consoles, which could be played anytime and anywhere. The global sales volume cannot be estimated, and almost every person has one.

In addition to being cheap, the most important thing is that the game "Goose Ross Cube" is suitable for all ages. Anyone who can move their hands can play it.

At that time, Tomohiro Nisikado was also surprised, not to mention Akio Nakanishi and Sanato Matsushita.

"Our handheld console will focus on this product in the first half of the year, and several other games will also appear on the handheld console. In addition, new games in the future will also use handheld consoles. On the other hand, in the arcade market , we must also continue to maintain our global monopoly advantage."

For Yang Ming, this game is a money-printing machine, a money-attracting beast that will bring a steady flow of funds to him and the Imperial Group.

Even if more and more companies will join the gaming industry.

However, Yang Ming was not worried.

Because his advantage is too strong, it is a dimensionality reduction attack.

"The three of you will discuss it first and formally hold a press conference in the Empire Group conference room tomorrow morning. In addition, press conferences will also be held in Japan and London to list the company together."

"Yes, boss."

Tomohiro Nisikado, Akio Nakanishi, and Sanito Matsushita left here, and they went to Tomohiro Nisikado's office for discussion.

. . .

Have a night's rest.

Early the next day.

Yang Ming finished breakfast at the mid-level villa in Repulse Bay and took a car to the Imperial Group.

At this time, many reporters have come to the Imperial Group conference room. They have learned that the Imperial Games Company, a subsidiary of the Imperial Group, will release a new product, and it will shock the world.

9:00am.

Imperial Group Conference Room.

Imperial Game Company's Design Director Nisikado Tomohiro, Marketing Director Akio Nakanishi, Product Director Matsushita Sanito, Sales Director Fujiwara Akiyoshi, and Imperial Group Financial Director Tang Shilian attended the press conference.

Among them, Tomohiro Nisikado served as the host of this press conference.

"Dear journalists, don't worry, we will soon enter the press conference time."

This time, in addition to five arcade machines, there were also fifty handheld consoles as big as two hands in the conference room.

When these reporters saw it, they all seemed very curious.

Among them, the games released this time include "Xiangjiang Cube", "Little Bee" and "Snake".

These three games are on the market, in addition to handheld consoles, they are also available in arcades.

However, the main product at this press conference and product launch was a handheld console, not an arcade machine.

The main handheld game is "Xiangjiang Cube".

In addition, there are also handheld games such as "Space Invaders", "Pac-Man", "Little Bee", "Snake" and so on.

At the beginning of the press conference, Tomohiro Nisikado grandly introduced the three products this time.

Among them, the first product "Xiangjiang Cube" immediately amazed the reporters present.

They didn't expect that there are such fun games, which can be played by both men and women, children, adults, and even the elderly.

Tomohiro Nisikado introduced these products while giving reporters an operation demonstration.

Five male reporters were invited to the stage to play those arcade machines, which almost made those reporters forget that it was press conference time.

In addition to the fifty handheld consoles, Tomohiro Nishikado invited twenty-five male and female reporters to come on stage to play with themselves.

Now the first generation of Empire Games' first handheld console is not very big, only as big as two palms, but it is very easy to operate.

Especially when playing "Hong Kong Cube" or "Little Bee" or "Space Invaders", it is easier for them to forget time and seem to be immersed in the game world.

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