Chapter 338 Go to North America!
Huo Zhenting is a person who cares a lot about appearance. He will not waste even a little time on a car that he thinks is not good-looking.
On the contrary, he felt that if he walked around a beautiful car for half an hour, it would not be satisfying enough.
Although Huo Zhenting thinks that there is not much difference between good-looking and ugly cars, in Fang Xiang's eyes.
But in this day and age, they still have their own aesthetics and persistence.
Soon, Huo Zhenting finalized the sales of models such as Tundra, Swift, Bora, and Fit.
This also includes the small urban off-road vehicle named Pathfinder.
“The sales of the last batch of cars are still very good.
Especially after we launched the brand of using the same platform and designer as BMW.
Legend and Ideal are also very popular overseas now.
Although this batch of cars looks promising to me, I’m afraid they can’t compare to the previous two.
If possible, Mr. Fang, can you focus on Legend and Ideal, especially Ideal, and increase the production. "
Just after signing the new sales contract, Fang Xiang and Huo Zhenting sat in the small conference room, drinking tea, smoking and chatting.
"I will consider your proposal carefully.
But how should I put it, Legend and Ideal use BMW's old production line.
Even if I had the intention, the final output would not reach a very satisfactory number.
So I think Mr. Huo might as well promote other models. "
Probably due to the frequent overtime work and smoking too much in recent years, Fang Xiang felt a little uncomfortable in his throat whenever he spoke. He put down the cigarette in his hand, picked up the tea and took a sip before speaking slowly.
“How many production lines does Mr. Fang need, and what specifications?
While I am still here, why not make a list for me, within a month at the latest, and I guarantee that Mr. Fang will be satisfied!"
Hearing Fang Xiang's words, Huo Zhenting spoke immediately.
I don’t know whether Huo Zhenting misunderstood Fang Xiang’s meaning or did it intentionally, and he still focused on ideals and legends.
It seems that Huo Zhenting really likes those two cars.
"So, the overseas sales are still optimistic?"
Fang Xiang did not rush to explain, but pondered for a moment and asked a question.
“Indeed, at the beginning, each region pulled in a small amount.
It can be used for promotion without affecting sales.
What I didn’t expect is that many potential customers who can’t buy or can’t afford a BMW now have a lower-priced alternative.
The pursuit of new legends and ideals makes us feel a little incredible.
If it weren’t for the fact that these areas where it’s sold need to be shipped by sea, I’m afraid it would have been sold out by now.”
Huo Zhenting nodded.
Shipping by sea involves a question of quantity and efficiency.
It is precisely because of the need for sea transportation that the sales cycle is lengthened.
Even so, given its current popularity, reservations are now required, just like BMW.
“And this time, according to my prediction, the Tantu may even sell better than ideal.
Currently, similar products are basically sold by luxury brands. They are expensive and have high maintenance costs.
Many potential customers want to buy, but due to lack of financial resources, they can only wait and see.
Now with Tundra, I can almost make bold predictions about Southeast Asia, Central and Eastern Europe, and South America.
There will be a large number of orders.
If Mr. Fang is worried about the production volume, I will order two more Tantu production lines.
From the last payment for goods, nearly 100 million has been collected in the account.
One quarter of it is a deposit.
This is a big market trend, Mr. Fang must not miss it! "
Seeing Fang Xiang was still in deep thought, Huo Zhenting struck while the iron was hot and continued to persuade him.
"Are there any prospects for low-priced mid-size cars?"
Fang Xiang listened carefully to Huo Zhenting's words and had more ideas in his mind.
“Of course there are. As I just said, many potential customers who cannot afford or buy a BMW choose Ideal.
These are still 115 potential customers, but it doesn’t mean there are no 320 potential customers.
Mr. Fang means that you want to make a batch of low-end 320 models?
Do you need a production line? If you buy it now, it will be delivered quickly! "
Huo Zhenting immediately understood Fang Xiang’s idea. He was overjoyed and said that purchasing the production line would definitely not be a problem.
"Mr. Huo, have you done any research on Xiao Ri's cars recently?"
Fang Xiang still did not express his opinion in a hurry, but asked about his daily life.
Fang Xiang's words were not aimless.
As far as he can remember, Xiaorizi has entered the North American market in large numbers in recent years.
Against the backdrop of the oil crisis and environmental treaties and emission conventions, the North American muscle car market has shrunk significantly.
The Xiao Ri Zi has the characteristics of low price and low fuel consumption, as well as adjustments made specifically for the North American market.
It expanded rapidly in this era, not only quickly occupying the North American market, but also eroding the European market.
It was not until the 1990s that it grew into a global automobile giant.
“Of course there are, but the sales locations of the small-scale car companies do not interfere with ours.
They are mainly in their home country, North America and Western Europe.
We are in Southeast Asia, Central and Eastern Europe and South America.
It’s just that their selling prices are higher and their profits are also higher.
But in my opinion, their technology is not as good as ours.”
Huo Zhenting nodded first, and then told some of the situations he knew.
In fact, Fang Xiang also knows all these.
However, the key point about BMW's low-priced alternatives mentioned by Huo Zhenting just now reminded Fang Xiang.
BMW is now a world-renowned high-end luxury car brand.
In fact, the sales of this car have not been successful in North America and Western Europe, which shows that the strength of this luxury car brand is not really worthy of its reputation.
Of course, Western Europe is because Europeans have habitually rejected the Chinese, the Chinese market and products in the past few years.
Although the relationship has gradually improved in recent years, due to the limited production of BMW, other regions have never had trouble selling.
Who has the energy to explore new markets?
The same reasons apply to North America.
In the past, the production was not enough and we were too lazy to do it. But now with GAC, it is obvious that the annual production will easily start at 200,000 units.
If we don’t step into such a big market, wouldn’t it be a bit unreasonable?
The last time Cao Tianwei came, Fang Xiang missed this point when he was struggling over whether to do OEM.
However, Huo Zhenting's arrival now reminded Fang Xiang.
Although Japanese cars are now very popular in North America, it has only been a year since the Plaza Accord.
Moreover, North America's rejection of Japanese cars has reached its peak.
Apart from anything else, it was not the Chinese who were the first to smash Japanese cars.
Yes, it was really Trump who did this first, and he smashed it in front of the White House, and it was broadcast live nationwide!
The ratings at that time were off the charts!
Huamei is in its honeymoon period now. If Fang Xiang doesn’t seize this opportunity, won’t he regret it to death?
As for the future? We'll talk about it later!
Make some money first!
"How many production lines can you buy? I'll eat them all!"
Thinking of this, Fang Xiang immediately looked up at Huo Zhenting.
"As many as Mr. Fang wants!"
How could Fang Xiang have known that Huo Zhenting had so much in his mind just now, although he didn't know that Fang Xiang's thoughts had already expanded to North America.
But he still replied with firm determination.
"Bring me some paper so I can make a list."
Fang thought, seeing that even Huo Zhenting gave such strong support without hesitation, why should he hesitate?
He immediately turned around and said to his secretary Xiao Cheng.
“This batch of production lines needs to be fast, the faster the better.
GAC's current production is still in the climbing stage, as Mr. Huo mentioned just now.
For cars that sell well, I will increase my efforts, and for those that sell poorly, I will not stop production.
In addition, I plan to continue producing BMW at GAC, and GAC will be the OEM.
To open up sales in North America, Mr. Huo, please introduce me to a group of friends who are interested in joining the overseas distributors."
Seeing Xiao Cheng walk out of the meeting room, Fang Xiang, who had made up his mind, turned back to look at Huo Zhenting.
“Where else is needed?
Our Huo family and Bao family can eat it!
Mr. Fang, don’t forget that the Bao family and North America have a very good relationship. "
When Huo Zhenting heard Fang Xiang's words, he immediately smiled. For him, this was great news.
It's like giving a mountain of gold to your face, how can you be willing to play with others?
