352: The ambition to sign a big jersey sponsorship contract in the coming year

Moreover, Louisa also knew that just this summer, New Balance signed a new jersey sponsorship contract with Liverpool. New Balance's annual sponsorship fee for Liverpool is 45 million pounds, and the contract has been signed for a total of 5 years with a total value of 22.5 billion pounds.

To be honest, Louisa was also shocked.

After all, Liverpool's performance in recent years has not been good, not even as good as Crystal Palace.

Even now that Liverpool are paving the way like crazy, New Balance is willing to sign such a big contract with them.

Louisa was really speechless.

In fact, New Balance found Louisa before finding Liverpool. New Balance wanted to find someone to sponsor Crystal Palace.

However, because the contract between Crystal Palace and Li Ning has not expired, New Balance found a new direction.

It is said that they even went to Manchester United.

Manchester United also changed its jersey sponsorship this year. They signed a one-year jersey sponsorship contract with Adidas for an astonishing 96 million euros, which is about 70 million pounds at the current exchange rate. The two sides signed a 10-year contract with a total amount of A contract of 750 million pounds was reached.

This is a big contract brought by Woodward, David Gill's successor. He wants to use such behavior to make all Manchester United people believe that he can lead the new Manchester United to a bright future. It is also to make Manchester United people forget more quickly. David Gill et al.

This former Wall Street financial expert obtained the largest jersey sponsorship contract in football today from Adidas.

To be honest, this was the operation that really shocked Louisa.

This is too valuable!

When New Balance approached Manchester United, Manchester United was already discussing details with Adidas. After learning about this astonishing price, New Balance instantly retreated and settled for second best.

Finally, New Balance approached Liverpool, the Red Army of the Premier League.

Looking at Chelsea and Manchester City, their jersey sponsorship contracts are also very amazing. Both Manchester City and Chelsea are over 60 million euros. As one of the new big 4 teams in the Premier League, although it is not as good as these teams in terms of foundation, it can't be too far behind, right?

There is currently only one year left in the contract between Crystal Palace and Li Ning, and the sponsorship fee for this year is only 5.5 million pounds.

This is so different that it can't even keep up with others.

Louisa gave Tong Yi a thumbs up again, praising Tong Yi for being so awesome.

Back then, Tong Yi was only willing to sign a three-year contract with Li Ning and the others, so he probably foresaw the current situation.

Tong Yi even proposed to sign a two-year contract, but unfortunately Li Ning and others did not agree, so they signed a minimum term of three years. After all, Li Ning proposed to sign a five- to ten-year contract back then!

Tong Yi is indeed the great prophet and great mage!

If she had really signed a ten-year contract with Li Ning and the others, Louisa would have regretted it to death.

Louisa stared at Tong Yi closely and said, "Fortunately, I listened to you back then.

, you are so awesome, David! "

Tong Yi smiled slightly and said, "Actually, at that time, the jersey sponsorship had a crazy upward trend. It is not something worthy of praise if you can see it."

Louisa shook her head slightly. She thought Tong Yi was very powerful.

Tong Yi immediately asked, "Are these people coming to you to renew their contracts now?"

Louisa nodded slightly.

Tong Yi asked again, "What are the renewal conditions proposed by these people? What is the fee they offer?"

Louisa immediately looked at Tong Yi and said, "At present, Li Ning Group has found us. They really want to renew the contract with us for 8 to 10 years, but the renewal amount they proposed makes me very dissatisfied. They are only willing to pay £7 million a year!"

Tong Yi frowned, there is no sincerity in this price!

Although Li Ning has raised the price, this price is really difficult for some people to accept!

In recent years, their performance at Crystal Palace has been very astonishing. They are considered one of the top teams in the Premier League. Not only did they win the Premier League championship, but they also won the Europa League more than twice. Cup champions are won every year, and their Crystal Palace are the upstarts of the Premier League!

As a newly rich man, do you just take 7 million pounds and throw it away?

Crystal Palace is no longer the Championship team it was three years ago!

Think about it, Liverpool earns 45 million pounds a year, Manchester City and Chelsea earn 60 million euros a year, and Manchester United earns an astonishing over 70 million pounds a year. Are you going to give us Crystal Palace 7 million pounds a year? Can our Crystal Palace be only one-tenth of Manchester United?

Perhaps our Crystal Palace does not have as much foundation as these giants, but our club also has a history of 110 years. And the results in recent years have been amazing, surpassing these wealthy families, right? More importantly, Tong Yi is supported by the huge Chinese market.

You can say that the rich heritage of Manchester United allows them to have hundreds of millions of fans around the world. But you have to know that Crystal Palace has 300-400 million fans in China alone!

Isn't this similar?

Therefore, Tong Yi cannot accept that Crystal Palace only takes one-tenth of Manchester United's money.

He immediately shook his head and said, "We are not saying that we must get the same sponsorship fee as Manchester United or Chelsea and Liverpool, but it can't be too different, right? There is too much difference, aren't you making our Crystal Palace lose our value?" "

Louisa nodded slightly and said, "Yes, yes! So I reject them now!"

Tong Yi immediately nodded and said, "You did the right thing! This price is really not sincere at all!"

Louisa suddenly asked, "David, what's going on in your heart?"

What's the price? "

Tong Yi did not hide anything and said, "I'm not talking about 70 million pounds or 45 million pounds. It shouldn't be too much to ask for 20 million pounds a year, right?"

That's less than half of Liverpool's, which is really not too much.

Louisa nodded slightly. She felt that Tong Yi's asking price was actually very reasonable. But she knew very well that Li Ning would not agree.

Louisa immediately said, "This increase is too big. I don't think Li Ning will agree to it."

Naturally, Tong Yi also thought of this. He said, "Then delay! Wait until the contract expires. I believe that there will definitely be many sponsors coming to your door by then!"

Louisa's eyes lit up, she stared at Tong Yi and said, "Are you confident about your results in the new season?"

Tong Yi nodded firmly and said, "When Crystal Palace wins another Premier League title this season and takes a step closer to the Champions League, reaching the quarter-finals or semi-finals, I believe there will be many sponsors asking us to sign contracts!"

Yes, if Manchester United wins more Premier League titles this season, Crystal Palace's influence will explode.

It would be even more extraordinary if Crystal Palace did well in the Champions League.

It is impossible to say that top brands such as Nike and Adidas will rush to cooperate with Crystal Palace. By then, Crystal Palace's jersey sponsorship should be more than 20 million pounds.

Louisa said in surprise, "If this is the case, we will be able to sign a big contract next summer!"

To be honest, Louisa is full of expectations now!

Tong Yi said calmly, "Just wait for my good news!"

Louisa nodded slightly and said, "Okay."

Tong Yi suddenly asked, "What about the jersey advertising contract between Vodafone and Xtep? They also want to renew the contract in advance?"

Louisa nodded immediately and said, "Yes, they also approached me and wanted to renew the contract in advance."

In future world football, not only the sponsorship costs for jerseys and equipment are staggering, but even jersey advertising is also inflated crazily.

You have to know that just last year, Manchester United signed a new jersey chest advertising contract with Chevrolet, a subsidiary of General Motors. They can get 64 million pounds in sponsorship fees from Chevrolet every year. The two parties have a total of Signed a seven-year contract worth a total of £4.5 billion.

And this year Chelsea also signed a new jersey chest advertising contract with Japan's Yokohama Tire, and they can also receive 40 million pounds in annual sponsorship fees.

Also, this season, 6 Premier League clubs have more than 10 million pounds in front-of-shirt advertising.

Therefore, the advertisement on the chest of Crystal Palace's jersey is really low.

After all, in the past two seasons, Crystal Palace's results in the Premier League were league championship and league runner-up, and their jersey chest advertisements even ranked among the top six.

It can’t even be ranked. Isn’t this a bit too low?

In the new season, the entire Premier League's jersey chest advertising will reach about 2.5 billion pounds, and the average jersey chest advertising cost for each team should be about 12.5 million pounds. If you look at Crystal Palace’s current jersey chest advertising, it only costs 4.5 million pounds a year, which is a huge difference.

This does not match the identity of Crystal Palace at all.

If Crystal Palace really wins the Premier League championship again this season, they will have won two Premier League championships and one runner-up in three years. This will simply be the Premier League hegemony in these three years. It would definitely be a shame for the Premier League if their front-of-shirt advertising could not reach more than £10 million.

Therefore, Louisa directly rejected Vodafone's ridiculous request of 6.8 million pounds in annual sponsorship fees and a 10-year contract.

This is really what I want to eat.

The total is 68 million pounds in 10 years, which is not even as much as Manchester United in one year. It’s strange that Louisa can agree to this contract!

Although Manchester United signed a floating clause with Chevrolet, it is a guaranteed minimum of 47 million pounds a year plus a floating clause of about 50, and it increases year by year. But Manchester United must achieve certain results before they can receive a sponsorship fee of up to 75 million pounds a year.

But even if Manchester United performs very poorly, they can still get 47 million pounds a year.

Therefore, it is obvious that Louisa will not agree.

This was a huge difference from the number she had in mind.

After talking to Tong Yi, she also felt that her previous decision was not wrong.

Tong Yi said, "In this case, let's wait until the contract is over and start negotiating again! I believe that this season's results will definitely give us the absolute initiative in the new negotiations!"

After hearing Tong Yi's words, Louisa was completely relieved.

She immediately said, "Okay, don't worry! We completely believe in you. We will wait until the end of the season to talk about new jersey sponsorship and jersey advertising sponsorship."

Tong Yi nodded slightly and expressed his agreement.

He didn't ask about the jersey cuff advertising contract anymore. Obviously, Xtep couldn't give him much improvement.

You have to know that last summer, Manchester United also signed a cuff advertising contract, and their annual cuff advertising costs reached 10 million pounds. Manchester City and Chelsea also did not show weakness, and they also had nearly 10 million pounds of sponsorship. cost.

However, the founder of Crystal Palace’s cuff advertising sponsorship fee is only 1 million pounds. This is a huge difference.

Obviously, Xtep's price increase will hardly meet Tong Yi and Louisa's requirements.

Therefore, Tong Yi didn't ask at all and just waited for the end of this season to sign a big contract again!

Louisa also understood what Tong Yi meant. They were all looking forward to the coming year!