001: £45m-a-year shirt sponsorship

Just when Tong Yi led the Crystal Palace players to celebrate all night long at a luxury manor-style hotel in South London, some people could no longer sit still.

At this time, as the current partners of Crystal Palace, Li Jiayi, the representative of Li Ning Group from China, Constantine, the representative of Vodafone, Luan Dongqi, the representative of China Xtep Group, Wang Xiaozhang, the representative of China Yida Group, and others arrived. , found Louisa, CEO of Crystal Palace.

Crystal Palace won the Premier League Championship, FA Cup Championship and UEFA Champions League Championship this season, and now its status in the Premier League and even world football is rising.

Coupled with the vast Chinese market and worldwide influence behind Tong Yi, many companies want to cooperate with Crystal Palace.

Especially these companies that have a very good foundation of cooperation with Crystal Palace.

Now these companies that had had a good time cooperating with the Crystal Palace Club couldn't wait any longer and immediately approached Louisa!

Originally, they were all invited to attend the Crystal Palace championship celebration dinner today.

The dinner party has not yet ended, and they went directly to Louisa to discuss business.

They looked really anxious!

In fact, it is understandable.

It’s really impossible for them not to be in a hurry!

Now Crystal Palace is a super emerging force emerging in Premier League football and even world football. In this season, Crystal Palace even won the Premier League championship and the UEFA Champions League championship. This is a big step forward for Crystal Palace!

It can be said that Crystal Palace is now the most popular player in world football and the traffic code of world football.

Being able to cooperate with Crystal Palace is definitely a win-win situation.

Can they not be anxious?

Now they are not the only companies that want to cooperate with Crystal Palace!

Now it is said that outside companies such as Coca-Cola, Carlsberg, Adidas, Nike, Puma, Umbro, New Balance, Mercedes-Benz, Rolex, Emirates Airlines, China Petroleum and other companies are eyeing the new wealthy club Crystal Palace. Woolen cloth.

The influx of this large number of companies that want to share the meat has made Li Ning and other groups very worried.

Now, Li Ning Group can contact these companies and Louisa first, precisely because they have been partners with Crystal Palace before and are on the invitation list for this banquet today. Otherwise, they would not be able to see Louisa now.

Currently, the contracts between these companies and Crystal Palace only last for more than a month.

At this time, both parties have not yet reached an agreement on contract renewal, so they are naturally very anxious.

No, these people are all coming to Louisa.

Originally, they all wanted to come to Louisa privately. Unexpectedly, they all had the same idea, so they met at this time.

And Louisa didn't want to waste time, so she called all her former partners over to talk together.

As for the Crystal Palace, Louisa has already found the three giants of the Crystal Palace, Tong Yi, Baker and herself.

Many big things are decided by the three giants together.

However, everyone knows that Tong Yi's opinion is the most important, and both Baker and Louisa must compromise with Tong Yi when necessary. Because they all know that the Crystal Palace football club is just a gift bought by Martina for Tong Yi, and Tong Yi can do whatever he wants with it.

However, this guy Tong Yi is also very measured.

Since they took over the team, Tong Yi has almost never exceeded his authority. He only manages the competitive aspects of the team. He has never interfered in logistics, personnel, and the team's business operations. At most, he has made some suggestions.

Therefore, the three of them get along very well now.

Today, it is obvious that we are discussing the club's future jersey sponsorship and chest advertising sponsorship. This was the truth. Louisa, who was in charge of this aspect, still called Tong Yi and Baker over to give advice.

In fact, Tong Yi had discussed it with Louisa many times before this, and the two of them had preliminary ideas.

In the new season, Crystal Palace will definitely change its sponsors such as jersey sponsorship, chest advertising and sleeve advertising.

Because the companies that are now cooperating with them cannot afford the price.

This is not to say that the companies that Crystal Palace is currently cooperating with are not powerful and have no money. On the contrary, the companies that Crystal Palace is currently cooperating with are still very large and powerful.

Li Ning is the top sports equipment and apparel group in China. Vodafone is the second largest mobile network communications company in the world. Signed as a sponsor for Cuff Advertising.

They are still very powerful and rich!

However, he just couldn't afford the price.

Why? Because their current sponsorship fee with Crystal Palace is too low, even if they are willing to give a certain increase, the increase will not meet Crystal Palace's expectations.

At present, the jersey and sports equipment sponsorship fee signed by Crystal Palace and China Li Ning Group is 5.5 million pounds a year. It was originally signed for three years and expired at the end of July this year; the jersey chest advertising contract signed by Crystal Palace and Vodafone The cost is 4.5 million pounds a year, and the contract is also three years, and it also expires at the end of July this year; the cuff advertising sponsorship fee signed by Crystal Palace and Xtep is 1 million pounds a year, and the contract is also three years, and it also expires in July this year. .

These guys are naturally very anxious to renew their contracts!

Within half a year, these sponsors made new offers to Louisa, and they indeed gave a certain increase. Li Ning's offer is 8 million pounds a year, and the contract is for 810 years; Vodafone's offer is 6 million pounds a year, and the contract is for 10 years; Xtep's offer is 280

million pounds, and is also prepared to sign a 10-year contract.

These quotes all have a certain increase, and it can be seen that these companies also recognize Crystal Palace's achievements in recent years, and have given them what they think is a sufficient increase.

However, it is obvious that these increases cannot meet the requirements of Tong Yi and Louisa.

The price increases of these sponsors are compared vertically with Crystal Palace itself. Compared with the price increases of previous years, their price increases are indeed good. But they all forgot about horizontal comparison!

You have to know that last year, Liverpool signed a new jersey sponsorship contract with New Balance. They received 45 million pounds a year, and the contract was signed for a total of 5 years, with a total value of 22.5 billion pounds. Manchester United signed a 10-year sponsorship contract with Adidas this year with a total value of 7.5 billion pounds.

The jersey sponsorship contract between Manchester City and Chelsea is also upwards of 60 million euros a year.

Even Arsenal, which has been without a championship for many years, signed a contract with Puma worth 30 million pounds a year for 5 years in 2014, with a total value of 1.5 billion pounds.

If you look at Crystal Palace’s rivals in the Premier League, which one has a shirt supply sponsor contract of less than £10 million? Even the lowest is Arsenal's 30 million pound contract!

Perhaps, Crystal Palace’s historical heritage is not as rich as these clubs.

However, in the past few seasons, Crystal Palace can be said to be the team with the best performance in the Premier League. Crystal Palace is the new side of the Premier League!

In the past three years, Crystal Palace has won two Premier League championships, one Premier League runner-up, two EFL Cup championships, one FA Cup championship, two Europa League championships and one UEFA Champions League championship. These honors But it's hard for these teams to match them.

Crystal Palace is the only one in the Premier League!

At this time, if you offer them annual sponsorship fees of 8 million or 6 million, you are playing the Premier League card.

Moreover, Tong Yihe also knows very well that after the contract between Arsenal and Puma expires, they will sign a new contract with Adidas. By then, Arsenal will be worth 60 million pounds a year, with a total value of 3 billion pound contract. Even in 2022, Arsenal has renewed its contract with Adidas. By that time, Arsenal will receive an eight-year, 600 million pound contract.

Even in 2019, Barcelona will sign a one-year 1.2 billion euro contract with Nike.

Compared with these contracts, the current contract renewal amounts of Li Ning, Vodafone and Xtep completely fail to meet the requirements of Crystal Palace!

Moreover, Tong Yi and Louisa also know very well that it is unrealistic for you to ask Li Ning and Vodafone to increase the sponsorship fee to 30 million pounds a year at once.

Tong Yi and Louisa looked at each other, and then Louisa directly listed Arsenal, Liverpool and Chelsea.

Xi’s jersey sponsorship contract data was handed over to Li Jiayi, Constantine, Luan Dongqi and others.

These people were stunned when they saw this number!

They also instantly understood that their fate of cooperation with Crystal Palace had been completely exhausted.

It’s not that they can’t afford so much money, or that it’s not worth it, but that the increase is too astonishing. The minimum increase directly from 5.5 million pounds to 3,000 pounds, and it is still one year, only a ghost can accept it.

Therefore, after seeing these data, Li Jiayi and others shook their heads and smiled bitterly.

Louisa said lightly, "The cooperation with everyone in recent years has been very harmonious. Thank you all for your support of our club over the years. Thank you very much. Business is not done in a righteous way. I don't know that we will have the opportunity to cooperate in the future! Thank you all, Let’s have fun and drink today!”

Li Jiayi and the others had no choice but to say goodbye.

They can't afford these prices!

However, Wang Xiaozhang of Yida Group stayed on. These companies were unwilling to contribute, but Yida Group was still willing to contribute.

Yida Group has completely set its sights on Tong Yi in recent years, and has many cooperation projects with Crystal Palace. The new base of the Crystal Palace Club was renovated and expanded by them, and they also participated in the renovation and expansion of the Crystal Palace Stadium.

It seems that Yida Group is really optimistic about Tong Yi and Crystal Palace!

Wang Xiaozhang immediately said, "Tong knows, Ms. Louisa, our Yida Group is very optimistic about you. Let's see if there is any deeper cooperation? This advertising sponsorship partner, our Yida Group can do it. As for the cost, As for you, if you are worried, we will definitely satisfy you!"

Tong Yi and Louisa looked at each other, and they could naturally see Wang Xiaozhang's sincerity.

However, Louisa said, "I'm sorry Mr. Wang, we are currently negotiating with Nike and Adidas regarding the jersey supply sponsorship contract and the chest advertising matter. We will discuss it after we have completed these matters!"

This is not Louisa trying to shirk Wang Xiaozhang, this is the real thing!

At present, Nike and Adidas have contacted Louisa, hoping to reach cooperation with Crystal Palace. The current quotations from both companies are 45 million pounds a year, which is full of sincerity. Seeing that these two giants are just right for each other, it is really possible for Crystal Palace to take advantage and sign an astonishing jersey supply and sponsorship contract this summer.

Now that Nike and Adidas are in the football circle, Crystal Palace has really caught up with the good times. No wonder Manchester United was able to sign a one-year contract of 75 million pounds with Adidas this year.

Their Crystal Palace background is not as good as Manchester United, but Tong Yi believes that the contract they are about to sign will not be too small.

Tomorrow, representatives from Adidas and Nike will come to the team to have a detailed discussion with Louisa. It is very likely that Crystal Palace will be able to finalize the jersey supplier for the new season tomorrow!