023: Crystal Palace signs another 210 million high-priced sponsorship contract

Just when Tong Yi went to buy the main center, Louisa also became busy.

Now she is negotiating for cooperation in the chest advertisement of the new season's jersey.

The most interested ones at the moment are naturally China’s Yida Group, Hengtai Group, Emirates Airlines, Coca-Cola, Qatar Airways and Mercedes-Benz!

Among them, Emirates Airlines should honestly have little chance.

However, Louisa is actually more optimistic about Emirates Airlines because they are generous and have been sponsoring football teams for many years. Now they also sponsor clubs such as Real Madrid, AC Milan, Paris Saint-Germain and Arsenal.

They have a basis for cooperation with football clubs. ??

However, the only team Emirates sponsors in the Premier League is Arsenal!

Although Arsenal's current performance is not as good as that of Crystal Palace, and its status in London has also been strongly impacted by Crystal Palace, after all, they are a wealthy team with a profound foundation. More importantly, Emirates Airlines also covets the naming rights of the Emirates Stadium.

Therefore, at this time, Emirates' first choice in the Premier League must be Arsenal.

Of course, there is no document that clearly stipulates that a company can only sponsor one team in one league.

In the Portuguese Super League, Portugal Telecom once sponsored the three major Portuguese Super League clubs: Benfica, Porto and Sporting Lisbon.

However, Emirates Airline's signing of Arsenal in England is enough to achieve the purpose of promoting their group companies throughout England. Why should they invest a large amount of money in England and do the same things again?

This investment is a bit wasted.

Therefore, Emirates Airlines should have no cooperative relationship with Crystal Palace.

After all, you have cooperated well with Arsenal, and now you are sponsoring a team in London. Do you, Emirates Airlines, have any objections to our Arsenal? You, Emirates, feel that our Arsenal is not well-known in London and you need Crystal Palace to help you promote Emirates in London and England?

Therefore, Emirates is actually unrealistic.

Of course, among these groups, the most sincere ones are the companies from China, Yida Group and Hengtai Group!

Yida Group and Crystal Palace have had experience in cooperation. Crystal Palace’s current football training base, Huadu Yida Football Training Base, was renovated and expanded in cooperation with Yida Group. Selhurst Park, the current home stadium of Crystal Palace, was renovated. They were also involved in the expansion.

It can be seen that Yida Group is very, very optimistic about Crystal Palace.

Now that Crystal Palace is looking for sponsorship for chest advertising on their jerseys, Yida Group is the first to rush forward, showing very strong interest and sincerity.

Hengtai Group is also a well-known real estate developer in China, and it is not just a real estate developer. Their current business is very large and complex, ranging from real estate to telecommunications technology to mobile phones to cars and trams and other industries.

They have all dabbled in it. Now Hengtai is in its heyday in China. They also have their own team in China, Yuezhou Hengtai, which has dominated the Chinese Super League for many years.

Now Hengtai is rich!

The only advantage Hengtai has in this competition is that it is willing to spend money even if it has money!

To be honest, Hengtai should have the highest quotation among these companies, and its attitude of not treating money as money makes many companies daunted.

However, Tong Yi is actually very clear.

Now Hengtai has reached its heyday, and will soon be at its peak.

In his memory, Hengtai will collapse around 2022.

Although there are still four or five years to go before now, it is actually possible to make a fortune by cooperating with Hengtai at this time. However, Tong Yi has no such idea!

Hengtai is almost no longer on Crystal Palace’s cooperation list.

The only ones left are Qatar Airways, Coca-Cola and Mercedes-Benz!

The drink Coca-Cola is not particularly consistent with professional football. Professional players almost do not touch carbonated drinks, especially Coca-Cola and Pepsi. Many stars endorse these drinks and almost never drink them. Even when sponsors asked the stars to take a sip during some advertisements, they didn't touch them back. There were even players who endorsed Coca-Cola. However, at a post-match press conference, the star turned a blind eye to the Coca-Cola he endorsed in front of him and drank other brands of functional drinks instead. This caused an uproar. Coca-Cola was instantly ridiculed and smeared by the media and the public. , which had a great negative impact on Coca-Cola’s image and promotion.

Therefore, it is really difficult for Coca-Cola and football clubs to achieve natural cooperation.

Tong Yi and Louisa know that after the club reaches a cooperation with Coca-Cola, it will definitely shoot advertisements, sales promotions, etc. Isn't this pitting players against carbonated drinks?

So, Coca-Cola is almost impossible!

Then the only two left are Mercedes-Benz and Qatar Airways!

In fact, Mercedes-Benz no longer needs any promotion. People value Crystal Palace because they value Tong Yi. Of course, the price quoted by Mercedes-Benz is very, very, very low.

Therefore, Louisa basically does not consider Mercedes-Benz!

Now basically only Qatar Airways and Yida Group are left!

Of course, there were many other companies that wanted to cooperate with Crystal Palace, but they were all screened out by Louisa and the others! Among the companies that were screened, there were also many companies with very high quotations, but the company's reputation was not very good, or it did not match the image of Crystal Palace, so it was screened out.

Now basically it can only be found in Yida

The choice was between the Group and Qatar Airways.

Qatar Airways' entry into the football industry must have been influenced by Emirates Airlines, but they have been involved in the football industry for some time. Last year, Qatar Airways signed a player chest advertisement with La Liga giants Barcelona The sponsorship contract was signed by both parties for 5 years until the end of 2020. The annual sponsorship fee is 44 million pounds, with a total of 2.2 billion pounds in 5 years.

Come and try it quickly.

However, it is obvious that Qatar Airways will not give Crystal Palace such a high sponsorship fee.

Tong Yi clearly remembers that when Qatar Airways signed a contract with Roma in 2018, they only spent 40 million euros to sign a three-year contract. At the same time, they also reached a cooperation with Bayern Munich this year, giving Bayern Munich about 170.025 million euros a year.

Therefore, at this time, Qatar Airways’ offer to Crystal Palace will not actually be too high.

All in all, after much consideration, business from China gives the most money!

Qatar Airways gave the final offer, 25 million euros a year, and wanted to sign a five-year cooperation agreement with Crystal Palace.

Obviously, this guy can't meet Crystal Palace's requirements.

Crystal Palace is now the most popular team in the Premier League and a new wealthy football club in the world. How can it be possible if you give it 25 million or Euros? .??.

You have to know that Hengtai Club is quoting 45 million pounds a year, hoping to sign a 10-year contract with Crystal Palace. Of course, this 45 million pounds is not only jersey advertising sponsorship, but also includes some cooperation between Yuezhou Hengtai Club and Crystal Palace Club. Some youth training cooperation matters.

But none of them cost much money and will not have much impact on Crystal Palace.

Hengtai Football School sends a group of outstanding young students to Crystal Palace Football Club for further studies every year. The Crystal Palace Youth Training Camp also sends some outstanding youth training coaches to support Hengtai Football School and other cooperation.

Hengtai Group even hopes to cooperate with Crystal Palace to establish more cooperative football schools in China.

Although there are so many add-ons, Hengtai is paying real money, 45 million pounds per year, which is 4.5 billion pounds in 10 years!

The sponsorship fee is very high.

The price offered by Yida Group was not as high as that of Hengtai Group, but they also offered 42 million pounds a year for a five-year contract with a total value of 2.1 billion pounds.

Sure enough, Chinese companies are still willing to spend money and sponsor Tong Yi!

Because Tong Yi now has a very, very high status and popularity in China, Asia, and even the world.

In China, Tong Yi is a national idol and a national hero.

Yida Group and Hengtai

The group will fight to the death, so what's the point of giving more money?

Although Yida Group's quotation is similar to that of Hengtai Group, there are no miscellaneous additional projects on Yida Group's side. Therefore, after comprehensive consideration, Louisa arranged the layout and chose Yida Group from China for the Crystal Palace jersey chest advertisement!

Don't ask why? Just ask for more money!

Therefore, soon, the Crystal Palace held a press conference and officially announced that the Crystal Palace would officially reach a jersey chest advertising sponsorship cooperation with China's Yida Group. The two parties signed a five-year contract worth a total of 2.1 billion pounds.

The whole of England was shocked when this happened!

They all marveled at the fact that Chinese companies are rich!

Now, other clubs are even more coveted in the Chinese market, and they are all trying to get into the Chinese market. Even at this time, many foreign companies and national football clubs have contacted Yida Group and want to cooperate with Yida Group.

Spain's Atletico Madrid hopes to reach a close partnership with Yida Group.

None of this has anything to do with Tong Yi being in the Crystal Palace.

Now Crystal Palace is the envy of all European teams. This ability to attract money is really too strong. It is simply the only one in the world!

Really, the whole world is envious of the Crystal Palace now!

Why did Crystal Palace sign a one-year shirt chest advertising sponsorship contract worth 42 million euros? You have to know that this contract ranks among the top 5 in the world, and it is now only behind Manchester United in the Premier League!

This Crystal Palace has simply reached the sky in one step!

The Premier League teams are really, really envious.

Media reporters across England were also stunned and expressed disbelief!

Why do they have Crystal Palace?

Just as Crystal Palace reached a cooperative settlement with Yida Group, Manchester City announced that they had renewed their jersey chest advertising contract with Etihad Airways for three years, with the annual sponsorship fee reaching 4,500. Ten thousand pounds, surpassing Crystal Palace and second only to Manchester United!

Manchester United and Chevrolet's jersey chest advertising sponsorship fee is guaranteed to be 47 million pounds a year. If it meets Chevrolet's customized performance requirements, Manchester United can get a maximum sponsorship fee of 70 million pounds a year from Chevrolet. This is other The team is very difficult to match.

But, to be honest, the most shocking thing is the one-year 42 million pound jersey chest advertising sponsorship contract signed between Crystal Palace and Yida Group. Many teams and fans are jealous and exclaim that Crystal Palace has What?

The outside world is very noisy.

But Tong Yi has not been affected by these at all. Tong Yi is now persuading his favorite main center to transfer to Crystal Palace!