211: Crystal Palace wins multi-million dollar shirt sponsorship

Before the start of the new Premier League season, Crystal Palace still has two official games to play, which are the third qualifying round of the Europa League.

Swansea will challenge Swedish side Malmo, Zlatan Ibrahimovic's old club.

Before this game, Crystal Palace finally secured a jersey sponsor for the new season.

In the end, Swansea signed a sponsorship contract with Li Ning from China, worth 5.5 million pounds per year, for a total of three years.

To be honest, the competition is still very fierce.

New Balance really wanted to enter the football world, but they still showed sincerity. Initially, their offer was 4.5 million pounds a year, and finally it was raised to 5.2 million pounds.

New Balance not only takes a fancy to Crystal Palace, but also takes a fancy to the Chinese market behind Tong Yi. ??

Unfortunately, Li Ning, who finally came from China, had the last laugh.

Li Ning's offer was only 300,000 pounds more than New Balance's.

After signing the jersey sponsorship contract with Li Ning, Li Ning's company began to design and manufacture jerseys, training equipment, etc. for Crystal Palace. They had all this done before the official game of Crystal Palace.

Therefore, in the game between Crystal Palace and Malmö, the Crystal Palace players wore new jerseys.

However, at this time, Crystal Palace has not yet negotiated chest advertising sponsorship, so Crystal Palace will be naked in the Europa League.

We are currently negotiating with Crystal Palace about chest advertising.

There are now several companies interested in Crystal Palace's jersey chest advertisements, and they all hope to negotiate these matters before the start of the new Premier League season.

Of course, the same goes for Crystal Palace.

Louisa has been very busy recently, meeting with business representatives almost every day to discuss the issue of jersey chest advertising.

And Tong Yi and the others were not idle either, ushering in the first official game of the Europa League.

This is the third qualifying round of the Europa League. The first leg of Crystal Palace is against Malmo at their home stadium Selhurst Park.

In this game, Tong Yi sent out a semi-main lineup. In the end, relying on the performance of Lukaku and Mane, Crystal Palace defeated Malmo 2-0 at home and took the initiative.

Seeing that Crystal Palace is likely to take a further step in the Europa League, companies interested in sponsoring Crystal Palace are even more urgent. Among them, Vodafone, Carlsberg and Yida Group are the most sincere. Among them, Yida Group from China even told Louisa that their group wants to cooperate with Crystal Palace for a long time, and even sponsors or acquires the home stadium of Crystal Palace. Hurst Park is being rebuilt and they are also interested in buying a stake in Crystal Palace.

Louisa really couldn't make the decision on this matter.

Louisa found Tong Yi, the club's second largest shareholder, to discuss the matter.

Seriously, Tong Yi

Not particularly surprising.

Because Tong Yi knows very well that Yida Group was originally engaged in football in China, and their Yida team won eight consecutive championships in the Chinese Professional Football League. They were once a golden brand of Chinese football. If it weren't for some dirty reasons later, they would not have quit Chinese professional football.

What Tong Yi also knows is that even after withdrawing, Yida Group has not completely given up on professional football, and has even been preparing to return to professional football.

In Tong Yi's memory, Yida Group really returned to professional football in the future, and even later sponsored and invested in the powerful La Liga team Atletico Madrid, and built the Yida Metropolitan Stadium as the home stadium of Atletico Madrid.

It seems that they have such a plan at this time.

After careful consideration, Tong Yi felt that this matter still had to be left to the major shareholder Martina to consider.

Louisa also nodded slightly in agreement.

Then, Louisa called Martina directly, and got the reply - rejection!

Martina does not accept any shares. She does not want new capital to enter. She does not want Tong Yi to be restricted and wronged like he was in Munich 1860. She had a lot of money and didn't care about such a small amount of sponsorship and stock ownership, so she refused directly.

Yida Group did not think about this aspect and was not fully prepared for the subsequent negotiations, so it was directly out of the game.

It can be seen that their desire to sponsor and invest in Crystal Palace was a temporary move.

Perhaps they hurriedly proposed this project after seeing the cooperation between Crystal Palace and Li Ning.

While Yida Group was discussing countermeasures, Crystal Palace reached a cooperation with Vodafone, the world's second largest mobile network operator. They signed a three-year chest advertising cooperation with Crystal Palace, and they will pay Crystal Palace 4.5 million pounds in advertising fees every year.

Vodafone is still very powerful and influential. They are a breakthrough mobile phone operator and the second largest mobile network communications company in the world, with investments in 27 countries around the world.

Vodafone was the jersey chest advertiser for the Red Devils Manchester United from 2002 to 2006, and later sponsored Olympiacos, and also cooperated with F1's McLaren team.

For a polo team that has been promoted, it is already very good to get such a chest advertising sponsorship contract.

In the new season, Crystal Palace's jersey sponsorship and bra advertising sponsorship can generate an income of 10 million pounds a year, which is considered good in the Premier League.

Of course, there is no way to compete with Manchester United

Compared with other top clubs, Liverpool is not even as good as Tottenham, but it is already very good.

Tong Yi remembers that in 2017, when Crystal Palace signed a contract with Wanbo from China for jersey chest advertising, the contract was worth 8 million pounds. Tong Yi firmly believes that in three years' time, the advertisement on the chest of their Crystal Palace jersey will definitely exceed 8 million pounds.

Crystal Palace has reached a cooperation agreement with Vodafone, and Crystal Palace quickly produced a new jersey with chest advertising. However, Crystal Palace is not yet able to wear this jersey in the second leg of the Europa League third qualifying round and will not be able to wear it until after this round.

At this time, Crystal Palace is still discussing cooperation with some advertising sponsors.

Louisa's eyes are shining when she looks at Tong Yi these days.

Tong Yi's idea is really good. He actually came up with a jersey sleeve advertising sponsorship project. What a genius. .??.

In fact, Tong Yi doesn't think he has any genius at all.

Because this thing exists now, because in other leagues there are teams selling jersey advertisements crazily. Not only the chest sleeves, but also the ID jerseys are full of advertisements, and even the long johns and socks Don't let it go.

It’s just that this jersey sleeve advertisement has not appeared in the five major European leagues.

As far as Tong Yi knows, the Premier League's first jersey sleeve advertisement was signed by Manchester United in 2018. The sponsor at that time was the lifestyle brand Kohler. The sponsorship fee was about 10 million pounds a year. One-fifth of the value of the advertising on the chest of the jersey.

Now that there are so many group companies that want to cooperate with Crystal Palace, it would be better to sign a jersey sleeve advertising contract.

Louisa immediately went to discuss with some company representatives.

Obviously, representatives of some companies cannot accept this jersey sleeve advertisement. After all, there is no precedent for this at all, and they don't know whether it is worth it. So they were all a little timid, and some even retreated directly.

But there are also people who are very interested in this advertisement, such as Xtep from China, Xtep from the United States. Kohler Group from China, Carlsberg from Switzerland, etc.

Therefore, Louisa was really busy during this period.

Compared to Louisa, Tong Yi and Baker seemed much more relaxed. Of course, the most relaxed one was Baker.

However, when he gets busy, Baker is also quite busy.

After all, Baker is in charge of the club's logistics. He is responsible for the food, clothing, housing and transportation of Crystal Palace. He is also responsible for everything that maintains the relationship between the club and its fans.

Really no one of the Big Three in Crystal Palace is idle.

And just at Crystal Palace and Mal

The day before the start of the second round of the game, the Crystal Palace club held a press conference. They announced that they had reached a jersey sleeve advertising sponsorship cooperation with Xtep Group from China. The two parties signed a three-year contract, and Xtep would pay Crystal Palace 1 million per year. Advertising costs in pounds.

As soon as this press conference came out, the English football world was shocked.

Crystal Palace is the first to try this, becoming the first team to sign a jersey sleeve advertisement.

Which other teams are shocked, are there still such operations?

To be honest, teams like Manchester United, Arsenal and Liverpool are really envious. Why didn't they think of it themselves? If they sign a jersey sleeve advertisement, the club will earn about 10 million pounds a year, right?

Even though Crystal Palace’s jersey sleeve sponsorship seems to be only 1 million pounds a year, it doesn’t seem like much, but it’s actually quite a lot.

After all, the current advertising sponsorship for the Premier League team’s jersey chest is only about 1 million pounds.

Now that Crystal Palace has to earn so much from just one sleeve advertisement, they really can't accept it in their hearts.

Some Premier League teams even reported Crystal Palace directly to the Football Association, claiming that this was not in compliance with the regulations. The Premier League has never had any advertisements on jersey sleeves. Crystal Palace was acting indiscriminately and must be severely punished.

Other interested teams are paying attention to see how the Football Association handles this matter?

To be honest, they all think this is a good thing. With this jersey sleeve advertising sponsorship, their club will have more income every year. This is open source and worth looking forward to.

The Football Association did intervene in this matter, and they held a meeting to discuss it.

They all think this is a good thing. After all, the more advertising revenue, the higher the brand value of their Premier League. This is a good thing for the Premier League, and it will also be a blessing for the future copyright sales of the Premier League.

Therefore, the Football Association and the Premier League Association quickly responded, claiming that the advertising contract signed by Crystal Palace was legal and legal, and even encouraged other clubs to sign more such advertising contracts.

Of course, the Football Association has also criticized Crystal Palace Football Club. Although this is a good thing, Crystal Palace should also inform the Football Association and the Premier League Association in advance. They are warning Crystal Palace, hoping that Crystal Palace will take it seriously and not do this again.

In the new season, Crystal Palace has received 11 million pounds in revenue from jersey sponsorship and jersey advertising, which is really good.

At this time, Tong Yi, who was away from home, led Crystal Palace to a 0-0 draw with Malmo. They defeated their opponents with a total score of 2-0 in the two rounds and advanced to the next round of the Europa League.

After returning to London, Tong Yi was preparing for the first round of the Premier League match against Tottenham Hotspur.