1135 "VR Era Concept Publicity"
Meng Chang had already sent people to Aili Island's website and other video websites to investigate. He specially looked for UP Masters with many fans, bad reputation with sponsored partnerships, or UP Masters with fewer fans and no influence.
These VR glasses did not have the game 'Animal Island', but only a few ordinary VR games in the market.
That was because the publicity plan this time was to promote the VR glasses themselves. They did not say that they wanted to promote the game?
Wasn't it normal for the game to be delayed for a week or two or even half a month for various reasons?
It had only been half a month. Could that be considered a delay?
I just don't like how inexperienced you all seem to be.
At that time, these UP Masters would definitely boast about this pair of glasses but players would not have them.
These UP Masters could not prove that the glasses were as impressive as they said.
What's more, Tengda would sign a confidentiality agreement with them. They could not mention the specific parameters of the glasses before they were officially released.
It was to prevent leaks in name, but in reality, it was to avoid unnecessary attention because of the high parameters of the glasses.
These UP Masters were either not famous or had maliciously sponsored partnerships. Coupled with the bad reputation of Slow Movement Studio and Meng Chang, everyone would definitely suspect that they were collecting money to do something.
It was useless even if they started live-streaming. That was because if they cast the VR image on the screen, the VR's unique immersion would be completely lost. What's more, the game "Animal Island" was not on the glasses at all. They could only live-stream some of the existing VR games. It would not have any effect at all.
It would raise the players' expectations infinitely coupled with the promotional video and the previous foreshadowing. When the true appearance of this pair of spectacles was revealed, it would definitely disappoint the players!
That way, the glasses could be officially released after some time.
That was because most of the popularity had been suppressed. The sales volume was definitely not good.
Wouldn't that complete the reverse publicity?
The plan was perfect. The key was whether anything went wrong during the execution.
Meng Chang quickly contacted 100 carefully selected UP Masters and signed an electronic agreement with them. Then, he packed the Doubt VR glasses and sent them over.
The effect he wanted to pursue was that it would be best if a batch of experience videos and live-streams about the VR glasses immediately appeared on the internet after the promotional video of the VR glasses was released tomorrow night!
The various foreshadowing previously had already filled the players with doubts about this VR glasses, but a portion of them were still looking forward to it.
If he allowed such expectations to continue fermenting without releasing the real thing, the popularity might actually increase.
Therefore, he had to let the players see the real thing as soon as possible and feel the huge psychological difference in a short period of time. That sense of anticipation would then turn into a feeling of being cheated and hatred for this pair of spectacles!
…
…
July 4th, Wednesday…
Qiao Liang did not go to Slow Movement Studio today. Instead, he was resting at home.
That was because his work involving Animal Island was over.
Until now, the main work of "Animal Island" was to follow Boss Pei's instructions and make changes to the novice guide of this game. The core content and general gameplay of the game had been completed.
This game might have invested a lot of money but it was not a game with a lot of stacked contents and checkpoints after all. It was a leisure game. All the plots were on an island. The daily gameplay was also made up of various small games. It was not that big so the development process was relatively fast.
Next, he could wait for the official version of the game to be released.
Qiao Liang had a lot to say to his fans but he held it in.
Previously, when Meng Chang found Slow Movement Studio to try this game, he had said that he hoped that he would keep this project a secret and not let any news spread online. Otherwise, it might affect the publicity plan.
Qiao Liang agreed immediately.
Qiao Liang might have been fishing in the fan group later on and even caused the blunder of "Eternal Reincarnation" but he had kept this in mind after that and did not reveal any new information about "Animal Island" in the fan group.
Qiao Liang did not say anything even though the relationship between Slow Movement Studio and Tengda Corporation had been very heated online two days ago.
That was because he felt that everything would be revealed once the game was released!
Tengda and Slow Movement Studio might be in an investment relationship but the idea of this game was given by Boss Pei. Lin Wan, who was in charge of the operations, was the original person-in-charge of Shang Yang Games. This was the original Tengda Games!
However, why did Tengda specially post on Weibo to draw a clear line?
Perhaps it was to not put so much pressure on Lin Wan!
After all, the title of "Tengda's legitimate sequel" was too heavy. Not everyone could afford it. It would not be good for Lin Wan, who had just established Slow Movement Studio if players had high expectations at the beginning and the game did not meet their expectations after it was released.
Thus, Qiao Liang did not pay much attention to the discussions online. Instead, he waited patiently for the promotional video.
That was because once the promotional video was released, it meant that Tengda's publicity campaign would officially begin. Everything would naturally follow the right path!
Someone knocked on the door. It was Fish-Catching Take-Out's fixed delivery time.
Qiao Liang took his dinner from the delivery man and sat in front of his computer. He opened Aili Island's website as he ate, preparing to watch a video to eat.
At that moment, he saw a new update that had just been released.
"Eh? The promotional video for the VR glasses is finally out!"
"I wonder how's the video? I'm looking forward to it!"
Qiao Liang immediately clicked on the video.
The others did not know anything about these VR glasses, but Qiao Liang knew very well that these VR glasses were too awesome!
Compared to the current VR glasses in the market, even compared to the mainstream VR glasses that were already commercialized and mass-produced overseas, Doubt VR was not inferior. It even surpassed many details.
He had done very well in terms of the configurations, the controller function and overall design, and the compatibility of the system software.
Qiao Liang could imagine how the promotional video would be perfect.
First, he had to put the realistic rendering of the Double VR glasses, especially a huge close-up of the two unique controllers. He had to introduce the functions of the various parts in detail, so that the audience would have a deep first impression.
The second was to list the detailed parameters of the VR glasses, including the resolution of the two lenses, the refresh rate, the machine's chip configurations, and the characteristics of it being wired or wireless.
Lastly, he had to mention the new game, right? "Animal Island VR" was a game that was fully developed in cooperation with the Doubt VR. Many of the characteristics in the VR glasses had to be fully displayed in the game "Animal Island".
They would find a beautiful girl with a sunny image, get her to wear VR glasses to do a few archery or shooting movements, and then add the scene of cute animal characters in the game "Animal Island" being shot…
Wouldn't that be the same?
Qiao Liang felt that he could use this publicity plan.
How simple!
The key was that the product itself was impressive enough. As long as the publicity plan was done step by step, there would definitely not be any problems.
Trying to mess up the publicity plan of such a product? That was also very challenging and skillful.
Qiao Liang also noticed that the name of this promotional video was not "VR glasses promotional video" but "VR era concept promotional video".
However, he did not pay much attention to it. Perhaps he just felt that it was more classy. Some things were still the same.
The promotional video had already started playing while Qiao Liang was imagining the contents of the promotional video.
…
In the pure white, empty space, a geek with slightly messy hair was staring at the two buttons on the pure white platform in a daze.
One of the buttons was blue, with the words 'Virtual' written at the bottom. The other button was red, with the words 'Real' written at the bottom.
After a moment of hesitation, the geek reached out and pressed the blue "virtual" button.
Then, a pair of very small VR glasses that looked like a pair of sunglasses appeared on the pure white platform.
The homebody picked up his glasses and put them on.
At that moment, he suddenly passed through a snowy forest.
The camera quickly zoomed in. The homebody was running on an empty, long road in the forest. The Needle-Eye Forest on both sides, towering into the clouds, was covered in white snow. It was also retreating quickly with the camera.
The scene changed. The geek, who had already changed into a full set of high-tech clothes, came to a place that looked like a high-tech temple. Dark gray, cold, and angular metal pillars surrounded him. The empty temple hall was endless.
The homebody ran through the cold hall. As he ran, the scenery on both sides changed rapidly. Sometimes it became a vast desert, sometimes it became a roaring sea…
There was also a scene in the vast interstellar universe where the protagonist ran wildly in the starship while the swarm of insects tore through the shell of the starship and chased after him…
The geek's body gradually became stiff as he ran. His body seemed to solidify and turn into a slide show. He could only make fixed movements with a look of horror on his face.
Suddenly, the pure white platform appeared in front of him again. This time, he rushed over with all his might and slammed the red button with the word 'true'.
At the moment he struck, everything around him collapsed!
The high-tech clothing on his body disappeared without a trace, turning into his original daily clothes.
In the end, the homebody took off the VR glasses that he had been wearing with fear and threw them far away.
The fragile VR glasses hit a wall and flew far away. They bounced up and fell on the ground, rolling and finally breaking into pieces.
The geek looked around and realized that he had returned to the real world. The familiar bedroom, desk, and computer only had a special logo and a line of words on the computer screen.
This special logo was the logo of Slow Movement Studio. A horizontal line crossed the middle, and the small word was 'The Era Of Virtual Reality Is Arriving'!
The homebody heaved a sigh of relief. Obviously, what he saw at that moment was all an illusion. Perhaps he had fallen asleep and had a nightmare.
He picked up the glass of water on the table, stood up, and went to get some water.
However,a pot of flowers suddenly became messy in an inconspicuous corner of the room just as he turned around and left. Different colors mixed into mosaics.
It was like a game with bugs.
