1145 Meng Chang and Boss Pei's 'Win-Win' Collaboration

"The original intention of the name Doubt VR glasses is actually not difficult to understand. It has been very well displayed in the promotional video of the glasses."

"Its implication is that these VR glasses will make the user blur the lines between virtual and reality. People can't help but wonder if they are in an illusion or in reality."

"Just like in the promotional video, the protagonist pressed the 'reality' button and escaped from the imaginary world. He thought that he had arrived in reality, but in fact, he had only arrived in another imaginary world."

"What he sees is a world that is exactly the same as reality. It is actually another illusion."

"I have to say that this is a very ingenious name. It perfectly highlighted the characteristics of the VR equipment."

"However, it is obvious that this alone is not memorable enough."

"Therefore, just like before, Boss Pei used performance art-style marketing to make this concept more deeply ingrained in the hearts of people!"

"Someone might want to ask why did Boss Pei appear here? Didn't it have nothing to do with Tengda?"

"If that's what you think, then… you've been fooled!"

"I helped Slow Movement Studio for quite some time. I can guarantee to everyone that Slow Movement Studio's relationship with Tengda is not as simple as what the internet says!"

"Slow Movement Studio was jointly funded by Shenhua Corporation and Tengda Corporation."

"The person-in-charge of the workspace was the original person-in-charge of Shang Yang Games. At the same time, she was the producer of the most successful games in Shang Yang Games."

"The Doubt VR glasses project is handled by an experienced project manager in Shenhua's cell phone department. He once led the development of Shenhua's many flagship cell phones."

"The game 'Animal Island' was designed by Slow Movement Studio with ideas provided by Boss Pei. During the design process, the core members of Shang Yang Games also provided a lot of help!"

"Does everyone still think that Tengda and Slow Movement Studio are just in an investment relationship?"

"Many people might want to ask, what's up with the news on the internet? What's up with Tengda's official statement?"

"Obviously, this is all carefully prepared and released fake news!"

"Of course, it's not accurate to say that it's fake news. I should say that it's 'partly real' news."

"Tengda's announcement deliberately emphasized Tengda and Slow Movement Studio's investment relationship. However, it did not mention who the person-in-charge of Slow Movement Studio was. It also did not mention that Shang Yang Games went to 'help out'."

"Indeed, this news easily guided the direction of public opinion online."

"It reminds us: What you see and hear might not be real. What you doubt might be real, and what you think is real might be fake."

"Does it fit perfectly with the word Doubt?"

"It's only when you're in a state where you can't tell what's real and what's fake, and feel confused that you feel like you're stuck between reality and illusion!

Meng Chang was shocked.

There could actually be such a thing?

Boss Pei's publicity plan actually had such deep meaning?

That's not right, right? Then, what about the promotional video?

I was the one who filmed this video!

Meng Chang was very sure that he did not think so much when he was filming the promotional video.

However, when he recalled what happened before and after the video was shot, he became suspicious.

"The request that Boss Pei gave me at that time was that the promotional video should not show the true image of the Doubt VR glasses. Instead, it should be replaced with an exaggerated and high-tech virtual image. At the same time, it should be filmed with a sufficient stream of consciousness. It should even make people feel strange and puzzled."

"I only filmed this promotional video based on my own understanding."

"What if I changed my view or understanding?"

"It would then be in line with Teacher Qiao's prediction!"

Meng Chang suddenly realized that the core point of this promotional video was actually the phrase "stream of consciousness".

Boss Pei said to make people feel strange and confused.

Wasn't this exactly the same as the spiritual core that Teacher Qiao mentioned?

Meng Chang had filmed it completely according to Boss Pei's requirements. Therefore, even if he were to change its form, its core would still be "puzzlement". It would still meet the requirements of performance art-style publicity. Teacher Qiao's analysis would still be valid!

Meng Chang was shocked.

Could it be that Boss Pei just casually gave me a very broad requirement and had already decided the fate of this promotional video?

Meng Chang quickly continued reading.

"Actually, clues about the truth have always existed for quite some time."

"However, most people who were bewitched by the illusion did not notice it and were unwilling to believe it."

"Doubt VR first released 100 sets for some UP Masters and live streamers, but deliberately chose those with 'past records'."

"These streamers actually spoke about the advantages of this pair of glasses very honestly, but everyone was doubtful and no one believed them."

"After the VR glasses were officially released, the players who bought them also spoke about the advantages of this pair of glasses in reality. However, most people were still doubtful and unwilling to believe it."

"Until now, many people still insist that Slow Movement Studio is working with Meng Chang because they want to hype up and not make good products, so Doubt VR glasses is embarking on hunger marketing, where the quality of the products are very poor."

"However, please take a closer look at the parameters of this pair of glasses with me. It has the high-quality lens with the highest resolution and refresh rate to date, Shenhua Corporation's most mature investment screen transmission technology, the game controller that has undergone major innovations…"

"Did everyone suddenly guess that this is a very good product after my introduction?"

"Then why did everyone think that it was bad before?"

"Was it because of Tengda's announcement? Was it because of Meng Chang's image? Or was it because of the stereotype caused by public opinion on the internet?"

"After this incident, did everyone suddenly understand that the line between reality and illusion is actually very vague? Did you realize that our eyes, ears, and brain are very easily deceived? We need to use suspicion to approach the truth, but most of the time, suspicion will cause us to gradually drift away from the truth?"

"If everyone remembers it, then you will naturally remember the name of these glasses: Doubt VR."

"It's just like the logo on the forehead cover of this pair of glasses: a horizontal line that runs through the logo of Slow Movement Studio."

"This is actually a hint."

"On the surface, this pair of glasses and game was developed by Slow Movement Studio. However, this horizontal line crossed out Slow Movement Studio's logo, which means that this is not the entire truth. This pair of glasses was developed together with Tengda."

"At the same time, this line also represents overturning and breaking tradition. It represents the boundary between illusion and reality. It has an extremely deep symbolic meaning!"

"Therefore, I hope that everyone can put down the stereotype of this pair of glasses and re-examine it. You will find that these VR glasses are completely worthy of the promotional slogan of its 'Epochal VR product'!"

"For the next video, I will combine the game 'Animal Island' and talk about how these VR glasses have an epochal breakthrough compared to the previous VR glasses. Do look out for it!"

…

Meng Chang fell completely silent after watching the video.

This Teacher Qiao was really something!

He could interpret it this way?

Indeed, he did not see the big picture since he was lost in the details.

Meng Chang understood why he could not think of an answer for the last question of the "Pei family publicity method".

That was because he had gone off track from the beginning!

Obviously, the impression that Boss Pei had left on Meng Chang had always been that he had been seriously working on a reverse publicity plan. This made Meng Chang, who was in the game, very determined that Boss Pei was only doing a reverse publicity plan to get a commission and continue to stay in the advertising department.

However, this obviously conflicted with Boss Pei's image.

Boss Pei was a strategist who took care of the overall situation. How could he sacrifice a project that cost tens of millions just for Meng Chang?

Therefore, Meng Chang could not figure this out.

However, Teacher Qiao was an outsider. He easily saw through what Meng Chang could not.

Boss Pei was only doing reverse publicity on the surface, but he was actually doing positive publicity!

Previously, Meng Chang had mistakenly thought that Boss Pei's publicity method was to raise it first if he wanted to. However, Boss Pei's real process should be: raise it first, then suppress it, and then raise it again!

In the end, he had to make the project popular!

The last line of the 'Pei family publicity method' was finally clear: strategizing and making the ultimate reversal!

Everything that he had done previously had wasted the popularity of the publicity plan on the surface and had the opposite effect.

However, after the last step was revealed, all the foreshadowing would be revealed. The heat that seemed to have been wasted would gather together, causing the entire publicity plan to have the best publicity effect!

"I see, I finally understand!"

Meng Chang suddenly stood up. The question that had been troubling him for a long time was finally answered.

"Why does Boss Pei want me to do reverse publicity? If I succeed in reverse publicity and the project loses money, wouldn't he suffer a huge loss?"

"I thought that Boss Pei was playing with me on purpose so that I would fail at the last moment. However, I obviously misunderstood Boss Pei. Boss Pei is not such a boring person."

"Boss Pei saw that I could not understand it so he demonstrated it himself."

"We'll do reverse publicity within a month. On the surface, we'll reduce the popularity, but we'll accumulate attention. A month later, we'll let the accumulated attention explode completely and achieve a better publicity effect!"

"This way, it would be a win-win situation for Boss Pei and me."

"I did reverse advertisements, lowered the popularity, and insisted on getting a high commission for a month. When the publicity effect explodes next month, the project will be a huge success, and Boss Pei will earn money."

"What's more, after this twist, it would have a better publicity effect than positive publicity."

"In other words…

"Boss Pei had actually been hinting at me the entire time. However, I was too stupid and did not understand the deeper meaning. Instead, I made wild guesses about Boss Pei's intentions…"

Meng Chang suddenly understood.

So this was the right way for him to be the person-in-charge of the advertising and marketing department!