1315 Home Corporation Seeks Cooperation!
Zhang Nan was sincerely convinced after this explanation.
It made so much sense!
She followed Zhang Yuan's train of thought and continued.
"In other words, suffering travels is essentially correcting the wrong work and labor view."
"For the people in charge of the goal-driven project, suffering and traveling is a very painful thing. This will make them reflect on this mutation state."
"Once you truly understand this principle, you will walk the path of happy work. At that time, you will naturally not be able to find them on the suffering trip."
"Therefore, if we don't want to go on a torturous trip and meet Boss Pei's expectations for us, we have to… work hard?"
"At the very least, we have to show Boss Pei that our thinking has changed and have entered a happy working state?"
Zhang Yuan nodded. "That's right, that must be it."
"However, the specifics of how to perform would depend on the person-in-charge coming up with a more suitable plan based on the practicality of the department."
Zhang Nan nodded slightly and fell into deep thought.
Her original goal was very simple. She only wanted to ask Zhang Yuan for guidance so that she could escape Suffering Travels.
He did not expect to obtain an unexpected benefit from this question!
The key was to clarify a more correct and brilliant working state. In comparison, avoiding torturous travel became relatively secondary.
Zhang Nan asked, "Can we share this method with other people in charge?"
Zhang Yuan nodded. "Of course!"
"Didn't Boss Pei go through so much trouble to remind us so that we could remind and supervise each other after we understood on our own?"
"What's more, I did not come up with this idea alone. Wu Bin built the theoretical foundation first. I verified it with the actual situation at work. The credit does not belong to me alone."
"Since it is an important supplement to the Tengda spirit, of course we have to popularize it as soon as possible. We cannot let Boss Pei's efforts be wasted!"
"Of course, it is also very important for everyone to suffer less."
"The first batch of people in charge of suffering are gloating. I'm different from them."
"Don't look at how happy these people are now. If they don't correct their working attitude, they will enter the palace again sooner or later."
Zhang Nan agreed deeply.
The two of them were prepared to cooperate with Wu Bin with a selfless spirit and share the latest theoretical research results with all the person-in-charge.
Of course, he could not make this sharing too obvious. Otherwise, wouldn't Boss Pei's efforts be wasted?
He had to be subtle and silent.
…
…
November 14th, Wednesday…
In the advertising and marketing department, Meng Chang watched the edited promotional video seriously.
Meng Chang was very satisfied with this promotional video.
It was exactly the effect he wanted!
The promotional video was not long, and the scenes were relatively simple. They were all the daily work of intermediaries.
Ding Xiyao had been an intermediary for a long time. She was extremely familiar with these scenes. Thus, she acted as herself at the scene. She was not overly exaggerated nor did she perform badly.
Of course, it could not be compared to professional actors, but that was the effect Meng Chang wanted.
He could not let the audience really be moved. He had to make the film feel special. After tasting it and feeling that it did not taste right, that would do.
"Yes, no problem."
"Arrange for the publicity plan immediately."
The entire advertising and marketing department became busy again, advancing steadily according to the established publicity plan.
Of course, according to Meng Chang's usual style, he was not stingy with his publicity funds.
…
In the afternoon, in the director's office in Home Corporation's marketing department…
"Boss Gao! Look at this!"
The marketing director took the cell phone from his subordinate and watched the video from beginning to end.
"This…"
"Which company produced this promotional video?"
His smart first reaction was that he was facing a formidable enemy.
That was because the promotional video looked quite good!
What's more, from the popularity of the video, there must be someone behind this video. Otherwise, it would not have been able to become so popular in such a short period of time.
The facts had also proven that similar publicity content had appeared in many video websites and offline advertisements. It was enough to prove that this was a complete publicity plan and not something that some people filmed out of interest.
The content of the promotional video was actually very simple. It was to film the daily life of a real estate agent. It was to film the more tiring and incomprehensible side of her.
However, the length of the entire film was moderate, and the rhythm was smooth. This actor in particular acted quite realistically, which was more emotional.
It might not be absolutely perfect and could not reach the level of a movie king or movie queen, but it had already met the requirements as a promotional video.
The question was, who filmed such a promotional video and spent so much money on it?
They were probably competitors!
Home Corporation might have a high market share in the country, but it was not without competitors. Many intermediary companies with new models were a threat to it.
What's more, he could not rule out the possibility of new capital entering.
Filming such a promotional video to build momentum and then take the opportunity to promote their own company's brand. This was a very normal process.
Of course, Home Corporation had to be wary.
The subordinate who came to report explained, "Boss Gao, the strange thing is that it was not filmed by a competitor!"
"The one who released this video is Slow Movement Studio's official account. This is a game studio. It's said that Shenhua and Tengda have invested in it. However, this studio has nothing to do with Shenhua Real Estate and Sloth Apartments!"
"This video is said to be a promotional video for their new game."
"I did some research. The credibility is still very high. The game they are working on is indeed related to intermediaries. It's called 'Real Estate Agent Simulator'. It's almost completed."
Gao Ming was at a loss.
Obviously, if this advertisement was posted by Shenhua Real Estate or Sloth Apartments, Gao Ming would definitely think that they were entering the real estate industry and would have a direct competition with Home Corporation's current main business.
Yet, it was posted by a games company?
What's more, there should not be a possibility of a smokescreen, because Slow Movement Studio was indeed making VR games. The game itself was related to intermediaries and was almost completed.
It was reasonable to use such a promotional video to make the audience feel like a real estate agent, and then publicize their own new game.
"Then we can talk about cooperation!"
As the marketing director, he was very sharp in this aspect.
Slow Movement Studio might have the investment background of Shenhua Corporation and Tengda Corporation but it was still very independent in terms of investigation.
There was no logo of Shenhua Real Estate or Sloth Apartments on the promotional video this time, and no other companies were reposting it. It was enough to show that Slow Movement Studio had purely done the promotional video for their own game.
Wouldn't that mean there was a possibility of cooperation?
Gao Ming said, "Slow Movement Studio is considered a more famous VR studio in the country. What's more, VR follows the house. There's a possibility of linkage in itself."
"We can fork out a sum of marketing funds to tie us to Slow Movement Studio's game for publicity."
"At that time, not only can we market the gamers, but we can also increase each other's popularity and further improve our company's brand image."
"Quick, ask Slow Movement Studio if they are willing to cooperate with us immediately. Make the conditions higher!"
The subordinate nodded, but he did not do it immediately. Instead, he hesitated for a moment before saying, "However, Boss Gao, there are some comments below this video that are not very friendly."
Gao Ming was stunned. "Huh?"
He took his cell phone again and scanned the comments below the video.
There were indeed some comments expressing understanding and support for the intermediary's hard work, but there were also a considerable number of comments scolding. What's more, they were cursing badly.
Of course, not all of them were venting their emotions. There were also some people who put the facts and were reasonable. They said that the intermediaries they met were so bad and completely disagreed with the direction of acting pitiful in the video to cheat sympathy.
However, everyone's controversy was not about the video itself, but about the real intermediary industry.
There were even a few comments that pointed out Home Corporation.
Gao Ming was nonchalant. "That's normal. There are many haters on the internet. You can find haters for all sorts of promotional videos. Don't worry."
"We'll publicize ours as per normal, as long as it's popular."
"Our marketing plan has a clear target group. As for these haters, they have a prejudice against us to begin with. It doesn't matter if they accept it or not."
"What's more, these people might be scolding us, but when they rent the house, they would still have to obediently go to our shop."
The subordinate nodded. "Alright, Boss Gao. I'll contact Slow Movement Studio now."
Gao Ming leaned back in his chair, thinking that there was actually such a good thing in the world?
Wasn't this a free gift?
Slow Movement Studio had to publicize the new game. If they were willing to spend money, the popularity would sooner or later become popular.
No matter what, Home Corporation had some face in the country. Wouldn't it be a win-win situation with Slow Movement Studio?
Come to think of it, as long as the price was high enough, Slow Movement Studio should have no reason to reject it.
However, his subordinate knocked on the door and returned not long after he was fantasizing.
"Boss Gao, they rejected it! What's more, the boss of the workspace, Boss Lin, personally rejected it. He did not even negotiate the terms. He directly said… that we would misunderstand and that there was no possibility of cooperation."
Gao Ming could not help but frown. "Huh?"
Wasn't that too straightforward?
Only a few minutes had passed?
He highly suspected that the call had just reached Boss Lin and the other party had rejected it.
Why was he rejecting such a win-win situation so readily?
The subordinate tried asking, "Boss Gao, what should we do? Should we give up, or should I call a few more times to talk?"
Gao Ming waved his hand. "No need."
"The popularity has already risen. Even if we don't cooperate, we can take advantage of this popularity to publicize ourselves!"
"We'll shoot a promotional video as well and release it during this period!"
"Wouldn't the popularity come naturally?"
