434 Emphasize On The Disadvantages Of Our Cell Phones!
Zhongdian Chinese Network authors' study class…
The authors were seated around a long table at noon, having their Fish-Catching Take-Out. All of them were focused on the information on their cell phones, replying from time to time.
Everyone was looking at the same group chat: Zhongdian Chinese Network Authors' Study Group (Main Chat)!
There were more than 60 people in this group, and most of them were online now, keeping track of the information on Cui Geng's new book.
"More than 8,000 now? Impressive Brother Cui! Formidable!"
"The role model of our generation!"
"Breaking more than 10,000 initial subscriptions is now a sure bet from the current situation. Let's see if it can hit 15,000 for record-breaking!"
"When will I be half as good as Brother Cui…?"
Most comments were bootlicking, but some were seriously discussing it. For example, why was Cui Geng's new book so hot? Were there any writing techniques that could be learned from and be bookmarked?
This setting seemed as though everyone was possessed since most of them were in this room…
Of course, they had their reasons for doing so.
The study class was now at its second batch. There were changes to the authors attending it. The selection for the second batch was very difficult. The competition was scary.
Ma Yiqun was very vexed as well.
The authors with good results should participate in this study class so that they could help guide the others who were not as good.
The authors who were not as good should attend this study class as well to spur them on for them to improve.
In short, it seemed like almost all the authors on Zhongdian Chinese Network should come to this study class…
It was a tough call. Ma Yiqun spent a lot of effort in selecting the second batch of authors. He spent some time to appease the contestants who did not make it to this batch and placed them into the name list for the third batch.
However, some authors who had participated in the first batch continued to participate in the second batch.
Ma Yiqun hoped to achieve a kind of 'the experienced teach the new' effect. One-on-one tutoring would enable them to understand the Tengda spirit more quickly and master the learning rhythm of the class.
Therefore, many members of the first batch—including Cui Geng—were not present. They could only find out about Cui Geng's real-time status through the chat group.
"Ming Yuju, what was the situation like when Brother Cui was in the class? How did he improve so fast? You saw everything; can you explain a little?" an author asked curiously.
The rest of the authors looked at Ming Yu as well.
"Yes, Ming Yuju, tell us, what exactly happened?"
"I heard that Brother Cui even obtained an 'observer' position? He went to Tengda to do research?"
Most questions were asked by new authors.
These new authors did not participate in the previous class so they only knew that Cui Geng had obtained some insights during class, and his 'grades' had taken a huge leap. However, they were unclear about how exactly he achieved that.
It was a great opportunity for someone who knew about it.
Ming Yu put down his chopsticks and replied after a moment of silence, "This is a long story. The most important factor should be Boss Pei's visit that day…"
He summarized the story and iterated the entire situation.
In the beginning, everyone was in the little black room, writing profusely, comparing who could write more. The volume of updates increased, but they did not make any qualitative leaps.
Boss Pei appeared right at this moment!
Boss Pei was already keenly aware that this model had certain problems so he made a rule. The author with the most updates should take a day off while the author with the least would be sent to Tengda to receive the Tengda spirit education!
This move seemed like a simple one, but it had a deep meaning.
The wrong trend of emphasizing quantity over quality was stopped in time after the study of the Tengda spirit.
Lost authors found a goal; lazy authors were filled with vigor.
Authors who were only focused on quantity calmed down to work on the story plot; authors with no planning started to draw the outline seriously.
The atmosphere of the study class was instantly renewed!
In the end, Ming Yuju concluded: "Brother Cui wrote the hit 'The Butterfly Game' in such an environment. It seemed as though it was because of his personal talent and hard work and that the Tengda Group provided enough good materials. Some of them were, of course, by luck.
"However, even if Brother Cui did not write 'The Butterfly Game', someone else would appear because the standard of the entire website is continuously improving. The waterline is rising so this is an inevitable result!
"In short, it was because Boss Pei pointed towards the general right direction which made this huge ship turn around and head towards the normal course!"
The authors listened attentively with a look of yearning on their faces. Some of them even forgot to take a bite from the food they brought to their mouth.
Was it really that amazing?
Unbelievable!
An author could not help but raise his hand to ask. "So, Ming Yuju, what exactly is the Tengda spirit? Can it really turn something that decayed into an entirely new thing?"
Ming Yu smiled slightly. "Hahaha, it's not only able to do that. It can even turn already great things even better!
"However, it could only be understood, not said. Everyone's characteristics are different, and the understanding of the Tengda spirit would also be different.
"Go to Tengda's headquarters personally if you really want to know. See for yourself what the Tengda spirit looks like!"
…
…
Pei Qian took a deep breath after coming to the door of the company. He adjusted his emotions before he walked in. For some unknown reason, he felt as though he was a primary school kid on the first day of his school. He was reluctant.
Pei Qian had been backstabbed on the way to work. It did not seem to be too smooth.
However, Pei Qian had no time to investigate the matter with Cui Geng now. He had a lot of things on hand to settle.
Lin Wan had already sent several messages about the completion of Be Quiet's development. She would require Boss Pei to determine the initial publicity strategy.
Dream Realization Ventures made more than 10 million yuan selling the 'Top Student, Come Quick' project on He Desheng's end. He wanted to know what should be done with these funds now. It would be a shame to leave the money in the company as an investment firm.
Chang You hoped to confirm the things at the news conference later on.
The other matters could be pushed back, but these three matters could definitely not delay. The consequences would be very serious if any of them were not handled well.
Pei Qian still had to make a trip to the office to decide on these three matters.
Pei Qian made an appointment with the three of them. Chang You would be there from 2 to 3 PM, He Desheng at 3 to 4 PM, and Lin Wan at 4 to 5 PM.
Solve all of it in an afternoon, which was rather hasty.
…
Chang You came at 2 PM sharp.
"Boss Pei, I want to confirm the general direction of the news conference with you to make the slideshow for it…"
Pei Qian waved his hand. "I know, tell me about how you think you want to do the news conference."
Chang You thought that Boss Pei had very little time so he asked him the most important question first.
"The important thing about the news conference is where to hold it, the scale of the conference, which aspects of the cell phone would the slideshow introduce? Do you need a special spokesperson to be there?
"My consideration is that we cannot sell many cell phones and it's a new product. It would seem too extravagant to rent too huge a venue. However, we cannot make it too shabby as well. It might give people a bad impression of the brand being 'cheap'.
"Therefore, the news conference can be in a general venue in Beijing or Shanghai. We can invite more media in the evaluation media to attend.
"Then, I would also like to suggest that we can also 'highlight' something about Shenhua's cell phones and Pineapple cell phones. We have so much information about the cell phones on the market anyway. Many aspects of our phone surpass these two flagship models.
"This is also a tactic of many smaller cell phone companies to gain popularity.
"As for the spokesperson… well, money has to be spent on this so it's better for Boss Pei to decide."
Pei Qian remained silent.
Such difficult problems from the get-go. It really placed a severe test on Boss Pei's abilities. However, these problems were not difficult to solve.
News conferences had to be as great as possible!
That was because the initial investment of OTTO mobile phones was only a few million. A total of only a thousand mobile phones have been mass-produced, it might not even sell.
They should find a big venue for the press conference and spend a fortune on renting it. Moreover, it definitely could not be held in Beijing and Shanghai. It should be held in Jingzhou!
These media companies would be invited to come over. Their round-trip tickets, lodging, and food should be reimbursed. That way, he would be able to spend more money again.
As for normal audiences, they would just give free tickets directly in Jingzhou.
Moreover, so what if the press conference was grander and attracted high attention? Knowing about this product did not mean they would pay for it.
'Highlighting' about the products of his competitors was something Boss Pei could not do. He did not want that hot debate.
Not only would he not do that, but he would even talk about the weakness of his cell phone at the news conference! Otto Technologies' news conference would be giving them a million and one reasons why not to buy their cell phone.
As for the spokesperson…
There did not seem to be a need.
Getting a spokesperson would definitely let Pei Qian spend more money, but what if that spokesperson had many die-hard fans?
There were only a total of 1,000 cell phones. There could be some irrational die-hard fans who rush over to grab them up. Wouldn't that be totally embarrassing then?
The system would definitely disagree if they were sold out and he did not continue production.
However, he gave it another thought and felt that he could also find a spokesperson without many fans…
Pei Qian deliberated his answer after thinking for a while before he began to answer Chang You's questions one by one.
"The news conference will be held in Jingzhou. Choose the largest venue, invite the media to come and take care of their food and lodging. Give away tickets for the event; ask Fish-Catching Internet Cafe, Upwind Courier stations, Fish-Catching Take-Out, etc. to distribute. Send them tickets as long as they are interested.
"Make the event grand and prepare gifts for everyone at the news conference."
"Do not highlight anything about our competitors at the news conference. You must change your bad habits from Hongcheng Technologies!
"We'll only talk about ourselves. We'll keep it short and sharp so that everyone can rest!
"When you present the slideshow, you have to do it tactfully. Cover the excellent parts of our cell phone with one word. We'll focus on the deficiencies of our mobile phones.
"Give consumers enough information. We cannot blind them with technical words!
"As for the spokesperson… I have not decided on one. Wait a few more days if it's not urgent."
Pei Qian solved all the problems at lightning speed.
Chang You blinked and fell into a state of confusion.
"Boss Pei, are you sure you mean 'we'll focus on the deficiencies of our mobile phones?' "
