562 Such a Publicity Method is Perfect!
June 26th, Sunday…
At Fish-Catching Internet Cafe, Handong University branch…
Pei Qian was enjoying his coffee after lunch while swiping through the mind maps of various departments. It was time for the monthly failure lesson again this afternoon.
Qiu Hong spoke about three failure experiences in a row, namely: the boss's random intervention, unable to find talents he wanted, and deviation from common sense.
These failures were inspiring for Pei Qian nonetheless. The only problem was how to apply these failure experiences to daily operations.
I wonder what valuable failure Qiu Hong would bring today. How exciting!
Pei Qian was drinking his coffee when he saw a familiar figure.
Boss Li!
Boss Li silently turned off the mind map on his laptop and then gave it to the waiter to put it away.
Li Shi naturally saw his action but did not put it to heart. It was normal and reasonable for a business genius like Boss Pei to have business secrets. Li Shi did not want to—nor did he dare—probe.
What if he was left out of the pie otherwise?
"Boss Pei, I knew you would be here!"
Li Shi sat down very happily opposite Pei Qian. He took out a folded document from his pocket. "I'm here today mainly to talk briefly about the publicity works of each investor of Thriller Hostel!"
Li Shi was very shrewd.
The investors had done their best in carrying out the various publicity activities for the Thriller Hostel since the last meeting. Publicity had basically covered all corners of Jingzhou and even spread to Handong Province.
They had yet to see Boss Pei publicizing Thriller Hostel until now.
Li Shi brought this proposal to Boss Pei for two purposes: the first was to get credit, to show Boss Pei that the investors had already contributed their parts. Wasn't it time for him to show them his magical powers now?
The second was to test Boss Pei to see if he had other arrangements in mind for the publicity of the Thriller Hostel. The current publicity work seemed far from reaching levels of profitability for the Thriller Hostel.
"Boss Pei, the current publicity approaches are…"
Li Shi spoke about his publicity plan while observing Boss Pei's expression. However, the expression on Boss Pei's face was very confusing.
Expectation? Definitely not, it looked like he was bored.
However, to say that he did not care? No, Boss Pei seemed to be listening to it genuinely.
Satisfaction? However, Boss Pei did not seem happy at all?
Dissatisfied? However, Boss Pei's expression had some changes after hearing some more powerful publicity.
How mysterious.
Boss Li was pondering while explaining the publicity proposal…
While Pei Qian had nowhere to vent his anger.
Are you seeking death?!
How dare you do so much publicity! That would cause me to lose how much money!
Pei Qian was very resistant to what Boss Li had to say, but he had to listen to understand the current situation—which angered him.
Boss Li was done in no time.
"Boss Pei… what do you think of this publicity arrangement?" Li Shi probed.
Pei Qian: "…okay."
What else could he say?
Did I have to present each of you a little red flower?
Li Shi did not know what to say at this point in time. He only felt that Boss Pei seemed to be a little reluctant.
"Boss Pei, to be honest, this publicity proposal is definitely not enough. It will not be able to broadcast Thriller Hostel to the entire country," Li Shi said sincerely.
Pei Qian: "…"
You want to broadcast to the entire country? Are you still a human?
Pei Qian did not say anything. He sipped his coffee and looked at the time. Why was it not time for his class yet?
Luckily, it was less than half an hour away. It was impossible for him to go somewhere else first so he had to endure it for the time being.
Pei Qian started playing on his cell phone quietly.
Li Shi was in a state of confusion.
Boss Pei, what did you mean? I reported the situation at work and you said it was okay. I told you the current deficiencies, and you fell silent and played with your phone?
Shouldn't you at least take a stand?
Li Shi could only take out his cell phone to ease the awkward atmosphere. By then, he saw a new message from another investor of the Thriller Hostel once he took his cell phone out.
"Boss Li! It had finally arrived, finally arrived!
"The Shared phone booth in the entire country had published the advertisement for the Thriller Hostel!"
"[Image]"
"[Image]"
Li Shi's eyes grew wide immediately.
The first image was a shared phone booth in a certain shopping mall in Jingzhou. The side screen displayed the publicity of the Thriller Hostel. It looked like a looped video.
The second image was from 'Top Student, Come Quick'; there was a recommendation for the Thriller Hostel in the advertisement area.
"So that was it!"
Li Shi banged the table with his fist.
Pei Qian was reaching out for the coffee on the table. This action caused the coffee in the cup to spill out onto his hand.
Pei Qian: "…"
The coffee was not hot, but he was shocked.
He took out a paper towel from the table and wiped off the coffee stains from his hand. Pei Qian was a little speechless. "Boss Li, you are a successful investor; what kind of news can make you so excited?"
Li Shi laughed. "Boss Pei, you are really calm! I really cannot embody this sort of mentality. You're so calm because you had a ready plan for publicity right?"
Li Shi recalled Boss Pei's expression, and everything made sense now!
Why did Boss Pei not go to the investor's meeting?
On the one hand, it was for the investors to contribute; on the other hand, it was also because Boss Pei knew every well that no matter what the other investors thought, he could also carry out the publicity works of Thriller Hostel!
What was Boss Pei's expression neither satisfied nor dissatisfied? Why was Boss Pei indifferent to the issues with publicity?
Boss Pei obviously saw the hard work on publicity by the various investors and knew that it was far from enough. It was lacking in the most important national publicity so it was incomplete.
Yet, Boss Pei had long arranged using both the 'Top Student, Come Quick' application and the shared phone booth to perfectly make up for this shortcoming at low cost. That could spread the news of opening the Thriller Hostel throughout the country!
Li Shi had been thinking that publicity had two difficulties.
It seemed like tourists from Jingzhou and Handong Province would not be able to sustain the popularity without advertising to the entire country. However, to broadcast to the entire country would require too high a cost and would have a low price-quality ratio.
However, Boss Pei solved this problem perfectly!
Moreover, all of these stemmed from the plan that Boss Pei started implementing a few months ago so that the shared phone booth spread throughout the country and the 'Top Student, Come Quick' application had an extremely large user base!
No wonder Boss Pei was so calm.
What was there to be nervous about if everything was within control?
Li Shi could not help but feel proud. What did I say? Boss Pei would definitely take the initiative if everyone showed their hard work to Boss Pei!
Wasn't he taking the initiative now?
As expected, investing in Jingzhou would always be successful if you could understand Boss Pei!
Li Shi nearly wanted to laugh out loud.
Pei Qian did not know the drama going on within Li Shi's heart, but he felt very confused.
What was he talking about? Why was he so happy?
What did you mean by 'had a ready plan for publicity, right'?
Li Shi looked at the publicity documents in his hands and sighed. They would cost a lot of money but were not necessarily effective. He took out a pen from his pocket and wrote a few words in huge characters in a blank area.
The publicity plan was finally completed after writing it!
"Cooperating with Boss Pei is just to win by doing nothing!"
Li Shi left the publicity plan on the table and left happily.
Pei Qian: "?"
He curiously reached out for the publicity plan only to see the large characters written in the blank space.
'Shared Top Student + Shared phone booth = Thriller Hostel becoming an instant hit throughout the entire country!'
Pei Qian was stunned for a few seconds and then tried his best to think about the possible connection between these two projects and Thriller Hostel.
However, he could not help but blurt out.
"F*ck!!!"
However, Boss Li had left the internet cafe happily, with no knowledge of this matter.
…
At the cafe near Handong University…
Qiu Hong asked with concern, "Boss Ma, you don't look too well. Are you alright?"
Pei Qian smiled reluctantly. "Nothing, I just met with some unhappy stuff…"
Qiu Hong nodded. "I know instantly that Boss Ma is obsessed with work and is overthinking. Relax and open your views, you will be happier in life.
"Did Boss Ma use the three experiences that I shared previously?"
Pei Qian nodded. "Kind of."
Qiu Hong did not continue probing and proceeded. "Alright, let's continue on to the matter at hand.
"The failure experience that I want to talk about today is that the Research and Development team is not united. That can be seen from a large project where a certain major western manufacturer was forced out.
"This manufacturer rarely got involved in new game types. Their success was mainly based on existing game types. Its employees are experienced players so it is very important to be united in 'replicating and optimizing the game experience'.
"However, once they were to set foot in an entirely new field, such a model would become ineffective.
"No one had defined this brand new game type. Designers had lost their reference. It was difficult for the boss to make up his mind to hand over this project to a certain person. However, no one could be convinced of such a method.
"Once the project reached this point, the project lost its goal. Talented developers would only continue to argue, modify, and iterate. The project was fated to fail."
Pei Qian was speechless. He seemed to have solved a hidden danger that might have caused the project to fail perfectly.
The project team was not united?
Hmm… there did not seem to be such a problem in Tengda.
That was because everyone would strictly abide by Boss Pei's requirements. It might be a complete misunderstanding, but it ensured that everyone was united and knew what the ultimate form of this game was.
However, could he reverse the experience and use it? Try to create some inconsistencies within the project team?
Pei Qian could not help but fall into deep thought.
