604 "New Life"
The entire Sloth Apartment project—from the selection of the site, design, and furnishing—were all unusual. It was filled with Boss Pei's willful personal expression on his philosophy.
As a result, publicity was rather stable…
It could not be said to be wrong, but it did not seem to be able to fulfill Boss Pei's expectations.
Liang Qingfan nodded slightly. "What does Director Zhu have in mind then?"
Zhu Xiaoce thought for a while. "Since the overarching concept for Sloth Apartments is minimalistic, then the style of our video should also be minimalistic! I'm more inclined to make it into short videos instead of a long documentary.
"There will be no voice-overs, interviews, and foreshadowing. It will be an artistic film, completely expressing the process of a room quickly and concisely.
"The core element is speed!
"Lengthening the video could indeed raise the audience's sense of expectation very well. However, it would seem like we are procrastinating.
"Our goal should be to condense the video as if they were fast-forwarding and take advantage of the time when the audiences still had the image of the old house in mind to show them the renovated house to give them a huge visual impact!
"The theme of our video is 'New Life'.
"Its surface meaning would be to give an old house a new lease on life. The deeper meaning would be to enable everyone who moves in to start a new life.
"Such a visual contrast could be created in a short time and should be very impactful. It would stimulate everyone's desire to discuss and explore.
"If the video is too detailed, the audience might not want to know it in depth. However, if it is very concise, many interested people would probably search for information on the internet. We can send information about Sloth Apartments as long as they were willing to search for it!
"Therefore, I think that this video has to be condensed, in my opinion… let's condense it to just five minutes.
"Currently, there is a trend for such productions. This is the trend of polarization.
"Either make it very long and dry… or to make it short, highly-condensed, and attractive.
"The former is easy to accumulate fans, especially diehard fans, while the spreading effect of the latter was very terrifying!
"We obviously have to choose the latter."
Liang Qingfan felt a little tangled after hearing it. What Director Zhu Xiaoce said made a lot of sense. This minimalist concept was indeed consistent with Boss Pei's original intent of designing the Sloth Apartments.
However… wouldn't five minutes be too short?
"I agree with it, but wouldn't these materials be wasted?" Liang Qingfan asked.
The cameraman recorded the entire process of transformation and used a drone to take aerial shots. The total footage was estimated to be two to three hours.
Cut such long footage into a five-minute-long video? It seemed to be a little too prodigal.
Zhu Xiaoce shook his head. "It's not wasted. The condensed amount is the essence. It was just like many high-end dishes in the nameless restaurants where expensive ingredients were used in the dishes. That is not a waste but to constantly improve.
"What we are after is the final effect. A five-minute short video is definitely better than a forty-minute documentary!"
Liang Qingfan was convinced by Zhu Xiaoce and nodded. "Alright, let's go with what Director Zhu said! You can contact me if you need any assistance."
Zhu Xiaoce shook hands with Liang Qingfan. "Liang Qingfan, don't worry. Boss Pei's projects are all immortal. We'll definitely help you to showcase this immortality in the video!"
…
Pei Qian took the car to Binhu District in the afternoon. Liang Qingfan was waiting downstairs.
"Boss Pei, please come in!"
Liang Qingfan was very proud to lead Pei Qian to the new Sloth Apartments that had been basically renovated.
In the past two days, Pei Qian had been very upset with Dayak Corporation's 500 million yuan. He did not even care that he was still in his exams week. He immediately freed himself to arrange for Shang Yang Games to prepare for GOG's global server to show Dayak Corporation some color.
However, Ye Zhizhou and the others imagined the reasons for getting Shang Yang Games to do things differently.
In fact, it was just because Shang Yang Games was well-staffed and had nothing to do.
Tengda Games was also responsible for the development of 'Struggle' and the update and maintenance of GOG, and there was no spare capacity to be responsible for the world server.
The world server was not simply making a multilingual version. It was necessary to understand local demand, carry out operational activities, and conduct market analysis. There was still a lot of work.
Those with ability and energy would take charge were only the group in Shang Yang Games.
In fact, Pei Qian did not have such high requirements for Shang Yang Games. There were only two basic requirements:
One was that money must be spent fast enough: the five hundred million had to be spent before the settlement. The second point was that it was best to harm others without benefiting oneself.
Pei Qian's calculation was very clear. If he were to not do anything and take the five hundred million, then he would be able to earn five hundred thousand in the cycle settlement.
However, if he were to spend this money on the world server and strived to make a loss. If he were to make a loss of five million, then he would be able to make half a million in settlement.
Therefore, strictly speaking, Pei Qian was not giving up half a million for revenge. To him, the money he obtained was the same or even more. At the same time, he also completed his revenge on Dayak Corporation. Wouldn't that be killing two birds with one stone?
Anyway, as long as the money was spent fast enough and the amount of losses in settlement was greater than five million, then it was absolutely worthwhile for Boss Pei.
As to why do harm to others without benefiting themselves…
The reason was simple. Harming others was for revenge and not benefiting others was because Pei Qian did not want to plant a time bomb for future cycles.
The best result for Pei Qian was for both parties not to make money. He would feel so much better if everyone did not make money together.
The staff of Shang Yang Games was very moved which felt as though Boss Pei placed a special trust in them. In fact, Boss Pei did not expect much from them; neither did he really want to directly kill IOI.
The best would be to drag on for a while, allowing that disgusting Dayak Corporation to burn money and die out slowly. He would lose also money happily. That would be the perfect ending.
However, whether it could be done or not would depend on how the situation unfolded. The Dayak Corporation was also a multinational company that had to be resisted.
Boss Pei did not relax his supervision of the other projects while Shang Yang Games worked hard to spend the 500 million. That was because he could still make losses in this settlement provided that no more projects exploded.
The Sloth Apartments project seemed to be a high-quality project that could sustain large amounts of losses for a long time and deserved more attention.
"Hello, Boss Pei! Please, come in!"
Liang Qingfan proudly led Boss Pei to the top floor. Liang Qingfan was very proud of the transformation results.
Not only were the renovations implemented well, but they were all strictly adhering to Boss Pei's requested minimalistic style as well. It was much harder to do that in a small apartment than in a large flat in the Dawn of Prosperous City.
Pei Qian toured the room and fell silent.
Is this still that f*cking dilapidated house I chose previously? This is definitely another set of houses!
Pei Qian's impression of this place was before the renovations. He was very busy after all and was not interested in looking at the renovations every day.
In his impression, the aisle of this house was narrow and full of mildew stains. The kitchen and bathrooms were very small, which was impossible to live in.
Now, however, there were no more such disadvantages!
The aisle had been magically widened. The layout of the kitchen and bathroom seemed to be redesigned. The kitchen and the living room were now integrated with a lake view. The bathroom area had been enlarged which would even place a small bathtub.
Pei Qian could feel that Liang Qingfan must have made major changes to the architecture of this house. However, he had never expected the aisle to be widened.
Pei Qian originally thought that the walls on both sides of the aisle must be load-bearing walls, but it seemed like luck was not at his side.
What a strange structure!
Pei Qian was very angry at first, but he remembered that the structure of this house was originally strange. He liked the house precisely because of its strange structure.
There seemed like there was nothing he could say since the unique structure of the house was now being turned into an advantage.
Ah, nevermind then.
In short, the house had been remodeled. The first impression was eye-catching, and it looked very livable.
Especially this arc-shaped living room with 180-degree full-length windows. Originally, this place was difficult to make full use of because of the irregular space. However, Liang Qingfan used sofas, bookshelves, and other furniture to partition the living room by cooperating with the kitchen. The space was used to the maximum while preserving the perfect landscape.
Fortunately, there was no change in the concept of Four Bare Walls.
There was almost no storage space; even the bookshelves in the living room were of decorative nature, which could only hold beautiful crafts in them.
Want storage? No can do, sorry.
Moreover, the furniture and layout in the room could not be moved. That was a hard and fast rule which was very unsatisfactory, enough to persuade one to leave.
In short, if it were not for the price and the unreasonable regulations, Pei Qian would almost think that such a house would be rented out.
It should be fine now.
Pei Qian turned around and did not pick out the problem. "Very well, I'm satisfied."
Liang Qingfan was very happy. "Then, Boss Pei, do you want to see the residential-commercial building in Shundong Gardens?"
Pei Qian shook his head. "No need."
The difficulty of the renovation there was much lower than that side. That could be remodeled to the current state. There was no need to look at the residential-commercial building. Pei Qian now could only count on this personal regulation and impractical decoration styles to save himself.
Liang Qingfan said with anticipation: "Then, can we start the publicity, Boss Pei? As long as the photos were posted on an intermediary website, it would definitely be snatched by the minute, right?"
"Absolutely not!" Pei Qian hurriedly said.
Liang Qingfan: "Huh?"
