932 Prepare For ICL Broadcasting Rights Distribution!

March 12th, Monday…

Pei Qian came to Bunny Tail Live-Stream and held a meeting with Ma Yang and Chen Yufeng.

Bunny Tail's live-stream had been officially released for two weeks up till now. Pei Qian had also been paying attention to Bunny Tail's live-stream.

Chen Yufeng had called today, saying that he had something to report. However, even if Chen Yufeng had not called, Pei Qian would have taken the initiative to come.

That was because he realized that things were getting out of control!

It was one thing for the GPL to start live-streaming in Bunny Tail. If it was a normal live-stream, it would not be much different from other live-stream platforms. However, he did not expect that Chen Yufeng had secretly arranged a small program for data analysis. Bunny Tail Live-stream immediately became a paradise for 'professional viewers'!

On top of that, the ICL league live-stream was becoming more and more popular. Pei Qian could not sit still anymore.

He needed to obtain some background data from Chen Yufeng so that he could judge the current situation of Bunny Tail's live-stream and make the next decision.

Old Ma was still very happy-go-lucky. In any case, in his opinion, all the statistics for Bunny Tail's live-stream were continuously improving. That was enough.

Chen Yufeng displayed the various data changes since the live-stream of Bunny Tail on the projector screen and explained at the same time.

One could clearly see that on Saturday, the number of online viewers and the length of online time for Bunny Tail's live-stream had increased exponentially. On the column map, Saturday's data was simply racing ahead, shooting straight into the sky!

"Boss Pei, Boss Ma, the Bunny Tail live-stream has been developing rapidly ever since it was released. All the statistics have been increasing rapidly.

"The data of other live-stream platforms are mostly confidential, we can't compare them directly but we can infer from the search index and internet discussion statistics of third parties that, based on the current two leagues, Bunny Tail Live-stream has undoubtedly ranked in the top ten live-stream platforms in the country at its peak popularity. What's more, its popularity can even reach top five in professional knowledge and games!"

Chen Yufeng's face was filled with pride. As the direct person-in-charge of Bunny Tail Live-Stream, he naturally had a part to play in achieving such results.

However, this situation was rather serious to Pei Qian.

The words' top ten' and 'top five' did not seem that dangerous, but the current market share of live-stream platforms was different from what Pei Qian remembered seven or eight years later!

Seven or eight years later, the competition between the major live-stream platforms was coming to an end. There were only two or three industry giants left in the entire live-stream industry. Moreover, these industry giants were still seeking to merge under the operation of capital.

At that time, the so-called top ten and top five would actually be completely incomparable to the two or three live-streaming platforms at the head. They would be like ants and elephants in terms of size.

However, in the current situation, the few live-stream platforms that were ranked in the front were still at the peak of competition. The top five live-stream platforms did not have any obvious gap at all. They had different capital support behind them and were developing well.

There was still a lot of suspense as to how the final cake would be distributed in the live-stream industry.

Under such circumstances, the difference between Bunny Tail Live-Stream and other live-stream platforms that were ranked near the top was not like heaven and earth.

As a live-stream platform that had just been released two weeks ago, the popularity and attention it received could be described as a miracle.

If Bunny Tail's live-stream was open to financing, most of the major investment organizations would probably step over the threshold and fight to send money over.

It was precisely because Pei Qian saw this prospect that he felt that it was dangerous!

Chen Yufeng continued, "Of course, there are also many shortcomings in Bunny Tail Live-Stream. For example, professional live-streams are mostly young scholars and lecturers. Their live-stream time is fixed but it is not long enough. What's more, the content of professional live-streams might be stable, but it is difficult to become popular."

"At the moment, most of the popularity is concentrated in the two leagues, GPL and ICL. Hosts in other fields are basically doing something they loved without looking forward to gaining from it. They are basically not sticky to any platforms;"

"At the moment, we have too little exclusive broadcast content. There is only the ICL league. This means that the popularity of the platform is very fluctuating. There were many viewers when there was a GPL and ICL competition, but the popularity would dissipate after the competition…"

Pei Qian's expression relaxed a little.

Yes, wasn't that what I said. It couldn't be all bad news, right?

It looked like Bunny Tail's current problem was in the ICL and GPL league.

There were many viewers in these two leagues. Naturally, all of them would be focused on Bunny Tail live-stream. He had to think of a way.

Chen Yufeng continued, "Boss Pei, Boss Ma, the next step is the future development of the Bunny Tail Live-stream which requires your ideas."

"My idea is that the current popularity of the GPL league has stabilized. There won't be much of a difference whether we continue to publicize it or not. We can't rush knowledge-based live-streams either. We have to slowly accumulate no matter whether it was the popularity of the host or professional content."

"Therefore, any improvement would have to be in the ICL league."

"The ICL league has started very smoothly based on the situation this week. It has brought a lot of popularity to our platform especially with the opening battle of the ICL league!"

"Long Yu Corporation has also spared no effort in promoting the ICL league. How to continue hyping up the popularity of the ICL league's live-stream should be the key to our rapidly increasing number of active viewers!"

"From the looks of it, we have two options: One is to continue playing solo, and we will eat up the popularity of the ICL league. The other is to distribute the ICL broadcast rights. On the one hand, we can withdraw part of the funds, and on the other hand, we can use other platforms to promote the ICL league. However, if we choose the latter, we will definitely not be able to monopolize the ICL league's popularity. Long Yu Corporation would be the happiest winner."

Pei Qian's eyes lit up when he heard that.

Divide the broadcast rights?

He could do that?

The popularity of the ICL league had indeed made Pei Qian a little scared, especially knowing that Finger Games and Long Yu Corporation were going to spend a lot of effort to promote the ICL league. That was even more dangerous.

Pei Qian hoped that ICL league would become popular and put pressure on GOG so that he could spend more money on GOG. However, it would not be good if the live-stream was popular as well.

The best outcome for Pei Qian was that the ICL league became popular, but it did not bring enough popularity to Bunny Tail Live-Stream.

Now, the distribution rights seemed to provide such a possibility!

Selling the broadcasting rights to other live-stream platforms might earn some money in the short term, but the ICL league would no longer be exclusive. Its popularity would definitely be divided by other platforms and the popularity of Bunny Tail Live-Stream would decrease. At the same time, other platforms would definitely help promote the ICL league together after obtaining the broadcasting rights. In addition, Finger Games and Long Yu Corporation would definitely be able to generate more popularity than solo broadcasting. They would also be able to promote the ICL league…

That sounded like a good choice!

Pei Qian pondered for a moment. "Will there be live-stream platforms to buy it? What's the attitude of Finger Games and Long Yu Corporation?"

Chen Yufeng nodded. "Of course. The person-in-charge of ZZ Live-Stream, Waiwai Live-Stream, and Wolf Fang Live-Stream are all interested in buying. Long Yu Corporation would definitely be more than happy to obtain more platforms to broadcast the ICL league."

Pei Qian instinctively frowned.

There were so many platforms vying for it.

It looked like he would not be able to sell it at a low price? He would probably make a small profit.

However, if he could spread the popularity, it would not be a big deal to make a small profit.

If he continued to keep the exclusive broadcasting rights, what if the ICL league gradually became popular, and the popularity was completely monopolized by Bunny Tail Live-Stream? Then, things would get out of hand?

At that thought, Pei Qian immediately said, "Then, distribute the broadcast rights!"

Chen Yufeng was stunned for a moment. "Boss Pei, are you really selling it? This is the only exclusive live-stream that has competitiveness!"

Pei Qian became even more determined after hearing Chen Yufeng's words. "I'll sell!"

Chen Yufeng turned to look at Ma Yang. Did that mean that Boss Ma wanted to express his opinion?

A serious expression appeared on Ma Yang's long face as he asked, "If we sell it… how much can we earn?"

Chen Yufeng was stunned. "Er… if we were to calculate based on the price of 12 million yuan each, we would be able to sell it to four companies for 48 million yuan. We spent 35 million yuan on the exclusive broadcast, so we could earn about 13 million yuan…"

Ma Yang was pleasantly surprised. "We can earn so much? Of course we have to sell!"

"The key is that our platform can continue broadcasting the ICL league after we sell it. Isn't this 13 million yuan pure profit?"

Chen Yufeng :"…"

Man, Boss Ma was not on the same page as normal people.

Indeed, from the looks of it now, Bunny Tail Live-Stream had already profited whether the broadcast rights were distributed or not.

However, this profit was based on Boss Pei's wise decision!

Bunny Tail Live-Stream and Long Yu Corporation had spent a lot of effort to publicize the ICL league with the risk. That was also a cost!

They might be able to earn money by distributing the broadcasting rights now but they would also be giving up the opportunity to monopolize the future. If they did not take this money and insisted on broadcasting alone, they might earn even more in the future.

However, it would probably be difficult to explain it to him looking at Boss Ma's situation now.

Chen Yufeng had no other choice. Boss Pei and Boss Ma had already reached a consensus. Even if this matter was settled, he had to sell it even if he did not want to.

"Alright, Boss Pei. I'll inform Zhao Xuming and contact the other live-stream platforms to distribute ICL's broadcast rights," Chen Yufeng said.

Still a little worried, Pei Qian added, "Remember to distribute the broadcast rights. Money is not the priority, understand?"

Chen Yufeng was stunned. "Huh? Boss Pei, what is the priority then?"

Pei Qian: "Er… friendship! Sincerity! In short, everything else other than money."

Chen Yufeng frowned slightly, deep in thought.

Pei Qian did not dare to make it too clear. He could only let Chen Yufeng figure it out himself.

He only hoped that Chen Yufeng would provide a friendly price to various live-stream platforms for the distribution of the broadcast rights. It would be good as long as the price was not too high and they did not earn too much money.