Chapter 117 Selling and not selling

As the chief film expert of Emperor Cinemas on the West Coast, Jossman will naturally not miss such a super masterpiece with a production cost of 100 million US dollars, not to mention that this is Duke Rosenberg, who has detonated the summer season twice in a row. Grid's work, he still remembers the test screening of Brave to the Dead Island last year, and the box office figures released later did not disappoint the Emperor Entertainment Group.

The screen was once again lit up with an explosion of fire, and in the deafening sound effect, Josman himself seemed to be thrown into the sky by the explosion. The fire of the explosion was as gorgeous as the fireworks of Independence Day. I was immersed in the joy brought by defeating the evil aliens, and the feeling of comfort in my heart burst out like the most beautiful colors.

The film has come to an end, Josman gradually calmed down and quickly made the most basic judgments on the film.

The plot of this film is not very good. The alien invasion of the earth is just a very old-fashioned story in Hollywood. The bridges built with personal heroism have long been rendered eclipsed by Hollywood.

However, Josman still gave an A+ commercial evaluation in his heart, because the film has obvious shortcomings and more selling points!

The first is the choice of actors. Duke Rosenberg obviously has carefully considered them. Among them, the most important and outstanding roles are white, Jewish, Latino and African. This is the largest and most influential role in North America. They all played a huge and even pivotal role in defeating aliens in the film, not only to please the traditional white audience, but also to attract audiences of other ethnic groups!

The second is the scenes. The big scenes of the film are endless. Only the big screen of the theater can experience the best visual effects. The special effects presented are realistic and admirable. Jurassic Park's special effects aren't any better than Independence Day.

Then there is the plot. The plot is indeed average, but it contains the most critical elements of a successful summer movie - simple enough - Independence Day is an old-fashioned theme, but has a clear main line, which takes the audience into the end of the earth from the beginning. In the crisis atmosphere, straight to the point, without any delay.

Another key point is that Independence Day doesn't need to use your brain to understand, and it doesn't pay attention to anything like connotation art. It is a typical entertainment blockbuster that both visual and auditory can enjoy, although the ending of the film is like all Hollywood The blockbusters are equally happy, but who doesn't want to see world peace, lovers get married, and justice triumphs over evil?

The audience who walks into the theater during the summer season is here to be happy. The first thing that a movie that wants to sell well in this season is to make the audience happy!

As a person who has direct contact with the cinema market, Josman is very clear that the vast majority of audiences go to the cinema to buy entertainment, and Independence Day does not lack entertainment effects, and even does a particularly good job.

This must be the movie that Emperor Cinemas will focus on in early July!

It is not only Josman who made this judgment, but also Lynch, the representative of the AMG theater chain. He also believes that Independence Day is very suitable for the audience's taste in the summer.

What is a good movie for theaters?

A movie with a professional rating of 8 or more is a good movie? Is it a good movie that reflects social reality? Is it a good movie to think about human nature and humanistic care? Is it a good movie that makes people unable to turn their heads? Is it a good movie to be scary at the end? Is it a good movie that makes people unable to sleep in the middle of the night and speculate on the director's tactics and intentions?

How should movies be classified?

Smart movies, skillful movies, and smart movies? Commercial, inspirational, literary or independent?

In fact, in the eyes of the theater chain, these are not complicated. For example, in Lynch's view, there are only two kinds of movies - blockbuster movies and non-blockbuster movies!

The former is the target that the theater chain welcomes, the latter is the object that the theater chain hates, and Independence Day obviously has many elements of the former.

Independence Day is a skillful movie. Lynch concluded in his heart, Duke Rosenberg has matured very quickly, has a good grasp of the market, and seems to understand the mentality of mainstream audiences.

Director Duke Rosenberg is very smart. He doesn't like other famous directors who can't wait to discuss the philosophy of life with the audience in the film. He still produces the standard explosive commercial film that he is best at.

Perhaps in the eyes of film critics, commercial films have no soul or connotation, and are despised existences, but in Lynch's view, commercial films must have the quality of commercial films.

Independence Day is definitely the best among the commercial films he has seen in recent years, even far surpassing Brave to the Dead Island that he watched in the preview last year.

Not to mention the dazzling stunts, other selling points are equally clear.

Let's talk about the narrative rhythm, another element that affects the audience's viewing of the movie. The connection and transformation of the plot of Independence Day, with Zhang Youchi's rhythm control, and the shaping of the group portraits, are all done extremely well.

What is especially commendable is the characterization in the film. In the two and a half hours of the film, almost every character who appears has a distinct and vivid personality.

Airsick-loving environmentalist information expert, his career-strong ex-wife, his long-winded dad, a hippie-style black pilot, his cheerful and capable stripper girlfriend, and a typical positive president with both kindness and courage ——Although it is too high-level, it caters to the needs of the film——The incompetent and confused finally hero pesticide sprayer, the neurotic alien research expert, and even the rigorous young colonel with almost no lines, all All made an impression on him.

Don't say it's easy to do, Lynch remembers it very well. Many award-winning films known for their rigor and art have difficulty in shaping their characters. The characters in those films are always full of babble and ignorance. The crap way moves the plot and characters forward.

Not to mention that this kind of film lacks humanistic care, human depth, etc., these are meaningless to the cinema, and in Lynch's impression, most of the films that advertise humanistic care and human depth are the level and skills of character outlines that appear contrived and clumsy.

It is only natural that such a film cannot get a high box office!

On the other hand, Independence Day, the adeptness of the plot and skills, fully reflects the director Duke Rosenberg's respect for the market and the audience.

Duke Rosenberg clearly knows that, Lynch whispered to himself. Before you make a story great and profound, you must at least know how to tell a story well and well.

The young director cleverly told a simple but interesting story, created several distinct and likable characters, and added a gorgeous to gorgeous special effect to make the film look very interesting.

It is this kind of film that can bring benefits to the cinema!

Compared to those movie-watching experts sitting in the front row, Hill, who was fortunate enough to participate in the preview, was just an ordinary movie fan. As a young man with a standard American education, what he cared most about was whether the movie looked good or not, and would he feel it? Very cool!

Independence Day not only did not let him down, but also greatly exceeded expectations.

Yes, the plot looks very generic, but the graphics are absolutely top-notch! The effect of watching it in the cinema is absolutely shocking!

He was amazed by the spectacle of the spaceship. The devastating beam of light it suddenly launched instantly destroyed major cities across the United States. The White House, the Capitol, the Golden Gate Bridge, the Empire State Building and the Statue of Liberty all fell into the flames of the explosion. It feels creepy, but thankfully the human counterattack has created an invigorating battle of the century!

There is also the Great Americanism embodied in the film, the theme of the United States leading the world to victory, which also suits his appetite very well.

This is definitely a masterpiece of summer leisure entertainment! Hill said to his friends, Duke Rosenberg's giant system is dazzling, and finally the scene of the US President leading the world to fight the alien invaders is too cool. It's gone!

Want to see the most gorgeous and exciting movie of aliens attacking the earth? Independence Day deserves it!

That's what Hill said to family and friends as he prepared to go home.

Big scenes, big productions, big themes, so big that the theaters and the audience of the preview gave high evaluations. Even if the specific statistics of the preview will be available later, Warner Bros. and 20th Century Fox are scattered in the film. Observers from all over the hall have confirmed this from the speech and behavior of these people.

When the subtitles fell, the applause came like a tidal wave. Duke stood up slowly and slapped his palm vigorously. There are too many factors that will affect whether the film can be a super hit, and no one can guarantee it. Even if he made the special effects far better than the previous one, he could not guarantee the box office.

The only thing Duke can confirm is that the film will never hit the streets, and even if it doesn't sell out, it shouldn't be a big problem to recover the cost.

Congratulations, Duke.

Twentieth Century Fox CEO Townsend Rothman walked over first and hugged Duke directly, Very wonderful film, even better than I imagined!

We are more confident!

The applause continued for a long time, and Jeff Robinoff was quite emotional, You will become the audience's darling!

thanks, thanks……

In the face of these people who came to congratulate, all Duke could do was to thank them one by one.

Director Rosenberg...

Just as the applause was fading away, Duke saw Jossman from the Emperor Cinemas approaching, and the other party said directly, Independence Day is a movie with all the elements of the summer season, I will give it to him. Highly recommended by the company!”

thanks!

Shaking it in his outstretched hand, Duke didn't have too many surprises. The income of these film experts is proportional to the box office of the recommended film...

After a few more chats with AMG's Lynch, Duke walked out with the people around him, followed by a media event.

Representatives of the theaters such as Lynch and Josman, together with the producers, waited for the statistical results of the test screenings so that they could feedback to the theaters as soon as possible.