Chapter 194: Vulgar Advertising Creativity

For more than half a month, Duke not only dealt with the preparatory work related to the advertisement, but also met Lily Fred, who was introduced by ICM, several times, and discussed in detail about the singing and dancing of Chicago. He also went to the theater where the other party worked to witness the dance choreographed by her. Coupled with the systematic evaluation of various aspects, Duke decided to hire her as the singing and dancing director of the new project.

The specific matter will be discussed by Nancy Josephson with the other party and his agent. After all the preparations are ready, Duke's energy is turned back to the commercial shooting.

When approaching September, the Lauder Group's super advertising campaign kicked off the shooting on the busy Times Square.

Although the advertisement was shown in the evening, the shooting took place in the morning when there was relatively little traffic. For Duke, replacing the background was just a very simple post-production work.

In front of the AMG Theater in Times Square, reporters and photographers gathered, and the long red carpet was spread out for a long distance, and there were still a large number of fans standing on both sides of the carpet...

This is not a media event, but a scene where the crew is preparing to shoot. The character in the Elizabeth Hurley commercial is a female star.

After leaving the director's camera, Duke walked around the scene in front of the theater again. After several adjustments, the layout of the scene was bright and colorful. Even if it was captured without a camera lens, it had a strong visual impact.

Across the red carpet, Duke walked to the make-up trailer, where Elizabeth Hurley, with the help of a costumer, was adjusting her black velvet evening gown, which had a close-fitting halter to make her extra sexy.

Duke has never been satisfied with the spokesperson of the Lauder Group, perhaps because of his acting skills. Maybe it's because of her upbringing. Her noble temperament always seems a little contrived. Fortunately, this is just an advertisement, and no one will care about performance issues.

Standing at the door of the trailer, Duke folded his chest in one hand and dragged his chin in the other. Looking at Elizabeth Hurley up and down, there will be countless close-ups in the commercial shooting, and any minor issues will be brought to the fore. Elizabeth Hurley is a veteran of shooting commercials and understands the key. Standing in front of Duke, He measures.

Lisa. Turn around! Duke gestured to Elizabeth Hurley with her back to him.

Elizabeth Hurley turned around, the black evening dress revealed most of her smooth back, Duke frowned, always feeling that something was missing, after thinking about it. Say to your stylist, Put that necklace upside down on Lisa's back.

The stylist found the necklace and immediately put it on Elizabeth Hurley. Duke looked at the flower body EL - the symbol of Estee Lauder's youthful morning dew - hanging at the end of the long necklace - and nodded with satisfaction.

You still have ten minutes. He turned and walked towards the camera.

Back behind the camera. Duke beckoned to the side, and the assistant director Anna Prinz and the photographer Ben Watts, who was specially called by Duke, came over immediately.

Anna. You control the extras and order on both sides of the red carpet.

Seeing the solemn nod of the female director introduced by Erin Lauder, Duke looked at Ben Watts, who had worked with him many times, Ben, take a close-up. Elizabeth Hurley's back, back and eyes, and ... She added Lauder's signature necklace on the back, remember to feature it.

I see!

Waving to the two of them, Duke saw Elizabeth Hurley walk on the red carpet, and hurried over to make his last words.

Lisa... Duke's voice did not allow any doubts, a short but fiery love is left behind, you have to show the most affectionate and nostalgic appearance, our time is limited!

Without waiting for Elizabeth Hurley to answer, Duke returned behind the camera and said to Tina Fey, who had been following him, Inform all departments to debug as soon as possible, and the first test shot in five minutes!

With the exception of Ben Watts, the crew was relatively unfamiliar. Even if Duke had shot four films in a row, he couldn't be at his fingertips right away. As soon as the trial filming started, he called to stop.

Lighting! he shouted at the lighting engineer, why is the artificial lighting weakened? We must ensure strong light from beginning to end, and there will be no next time!

For any crew that has just started working together, the filming will not go well. In the next two test shoots, Duke solved the small problems with lighting and recording, and Elizabeth Hurley became the place to make mistakes. Her retro evening The back hem of the dress is really long. I don't know if I stepped on the lining of the dress and almost fell.

More than half an hour passed, Duke kept coordinating the cooperation between the crew and looking for the most suitable rhythm. After all, he was very experienced. After seven consecutive NGs, he finally completed the shot of Elizabeth Hurley dragging her evening gown up the steps.

The next performance is the top priority. Although Elizabeth Hurley is not well-known for her acting skills, she still has many problems dealing with commercials. Duke called a few times to stop because of her temperament and communicated with the actress. After the fight, I finally called it through in the fifth shooting.

Immediately afterwards, Erin Lauder, who was in charge of the crew's outreach, communicated with the representatives of New York City. The crew moved to the center of Times Square. Duke was busy directing and setting up the scene, while telling Tina Fey to urge Elizabeth Heath. Lily went to change clothes.

Shooting in such a place will inevitably attract onlookers. Duke is well prepared for this, and will basically use montage processing in the later stage and build it with ultra-short shots.

In fact, this is also the characteristic of all advertisements. After all, the length of advertisements is limited. If you want to convey information to the public in the shortest time, strong visual impact and ultra-short shots are a must.

Moreover, advertising is a kind of publicity material aimed at the public, and it must conform to the public's aesthetics. The techniques and creativity of many movies are completely inappropriate for advertising, especially if they are creative or out-of-the-box, they will often make trouble.

For example, this advertisement prepared by Duke, although it is a super advertising blockbuster that the Lauder Group will only produce for several years, from the point of view of the shooting process, it is rich and luxurious enough, but in fact the theme is very vulgar.

Elizabeth Hurley plays a big star who is chased by thousands of people, and Leonardo DiCaprio plays an ordinary poor boy.

As for the plot, it is also the most old-fashioned way that mainstream audiences like to watch.

The big star entered Times Square to participate in an event, but because he couldn't bear the pursuit of media reporters, he jumped into a taxi, met an ordinary but charming man, and followed him back to the humble room on the top floor of the building. The two people above the EL erected on the terrace are attracted to each other. There is no distinction between noble and inferior in the dictionary of love, and the two have a short but fiery love.

After several scenes borrowed from Roman Holiday, the big star found that the world was looking for her, and she finally decided to return to her life. When she walked on the red carpet in Times Square, she looked back fondly and saw It is the EL word on the building. It seems that only the perfume will always remember this wonderful short-lived and unforgettable love --- the unforgettable love is as deep and meaningful as the dew of youth.

The poor boy and the rich girl, or the prince and Cinderella, are themes that last forever and are the safest way.

Originally, Duke had prepared two filings, and the other was related to family, but Lauder Group chose this most vulgar advertising idea without hesitation.

Of course, the advertisement will not end with the breakup of the hero and heroine. The slogan that Irene Lauder read will appear at the end of the advertisement, leaving hope for tomorrow.

This is not just as simple as an advertisement, a series of advertisements of Estee Lauder Youth Morning Dew will be derived from this.

For example, Elizabeth Hurley was pursued by media reporters, implying that women who sprayed the perfume of youthful morning dew will become the target of everyone's pursuit.

The print advertisement that Duke and the Lauder Group agreed to intercept is the red carpet shot just now. Elizabeth Hurley is wearing a black velvet retro evening dress, showing a sexy back, setting off the hanging EL made of diamonds The word pendant necklace flawlessly conveys the true meaning of Estee Lauder's youthful morning dew.

It took a whole day for Duke to end the not too many outdoor shots. The next day, he went directly to an indoor set made up of a gymnasium on Long Island to shoot Leonardo alone and with Elizabeth Hurley. Get along with the lens.

Such a shooting speed is also within Duke's plan. It is already very efficient to cooperate with a relatively unfamiliar team. Moreover, the shooting of the commercial will be completed soon, and there is no chance for the two sides to run in.

Leonardo has worked with Duke, and he knows a lot about his habits, and the shooting is also smooth, and he is simply the best advertising model, especially when sitting on top of EL's L, when the light hits his face On the top, when the fan blows his golden brown hair, showing his handsome face, many people in the crew, especially women, are amazed.

He's so handsome!

I can't be any more handsome!

I want to invite him home tonight.

However, at the beginning of the filming, all the voices disappeared. Even if it was just a temporary crew, these people still tried their best to cooperate with Duke's work. On the surface, no one showed any resistance. This is the difference between famous directors and ordinary directors.

Even if you don't do anything or say deliberately, Duke can firmly suppress these people, including Elizabeth Hurley and Leonardo DiCaprio.

The shooting of this day was much smoother than the previous day, and the atmosphere of the crew was relatively relaxed. In the middle of the afternoon, after the shooting of Elizabeth Hurley and Leonardo DiCaprio affectionately kissing, the commercial shooting officially ended.

It took more than half a month for the preparatory work, and the shooting took only two days. Duke had no plans to rest. He asked Irene Lauder to greet the studio that had been contacted in advance, and was ready to start post-production tomorrow. Leigh and Leonardo DiCaprio still need to be dubbed and can't leave New York for the time being. (To be continued ~^~)

PS:   Today's 3rd shift~~ Jurassic World is about to start, do you have any friends who like dinosaurs~~~ I want a ticket~~ There are friends in the book group who are going to take the college entrance examination. I wish them success and success soon~~ Confused come on!