Chapter 24 Fake Propaganda

Ask for a recommendation! Ask for collection!

If Friday's soaring box office only further increased the status of Speed ​​of Life in the eyes of 20th Century Fox, then Saturday's soaring box office numbers have become their best basis for expanding the scale of screenings.

In one day on Saturday, the box office of Speed ​​of Life and Death skyrocketed, with 106,254 US dollars in 20 theaters, and more than 5,000 US dollars at the single venue!

This is an achievement in one day. If you only look at the single-day box office, it is completely the data that only big-selling movies have.

On Sunday morning, 20th Century Fox made a thorough decision to expand the scale of publicity and release after a meeting and discussion!

Although this decision was made public, CAA called dissatisfied with 20th Century Fox's scattered publicity resources, but it did not play much role. 20th Century Fox cooperated with CAA because cooperation can bring benefits, and Life and Death Speed can also bring benefits, and commercial companies will never go against the benefits.

These short-sighted guys!

Lovett, who put down the phone, snorted heavily, After the release of Alien 3, 20th Century Fox will definitely regret today's decision!

Do we need to do something?

Opposite Rick Solomon whispered a suggestion, With our relationship in the media, it's not difficult to discredit Speed ​​of Life and Death.

Is your head full of rust?

The guy on the other side is an idiot, and Lovett understands this completely, This is doing free publicity for Duke! CAA is very strong against 20th Century Fox because we can bring them benefits. …”

He couldn't help but warn, If we move the interests of 20th Century Fox, they will also turn their faces and ruthless. CAA is not afraid of Fox, but... What if the News Corporation behind them is disturbed?

Although it always seems very strong in the face of Fox, Lovett does not understand that CAA is nothing in the face of a behemoth like News Corporation.

Scale up publicity and screenings?

Remembering the news he had just received, Lovett slowly turned the pen in his hand, as if it was really time to re-evaluate Duke Rosenberg.

It was already a new week when Duke returned to L.A. because he accompanied his mother to New York on Saturday. After leaving LAX, he didn't go home and went straight to the 'Speed' studio in West Hollywood.

Robin Grande is not here, he went to the Fox Building in Century City, but Duke, as the director, easily got the relevant information, and he was able to find that the staff who stayed in the studio looked at him with the same eyes as before. There is clearly a difference.

However, Duke doesn't care about this. Success and failure are often only a line between success and failure for the director. Maybe someday these people will look at him with sympathy and disdain.

Walking into his director's office, Duke's first concern was the expansion of Twentieth Century Fox.

In the new week, Fox will expand the screening scale of Speed ​​of Life to 500 theaters, and will invest 2 million to 3 million US dollars in publicity funds depending on the situation.

This number may not seem like a lot, but Duke will not forget that this is the early 1990s, and even Terminator 2, which was released last year, only spent more than 9 million US dollars in North American publicity.

Of course, as a contract that the crew must perform, starting this weekend, the main cast and crew, including Duke, Uma Thurman, and Keanu Reeves, will also cooperate with 20th Century Fox's plan to start promoting the film. .

After reading this, Duke turned his attention to the first weekend data of Speed ​​of Life and Death.

Following the good results on Friday and Saturday, the film won $112,566 on Sunday, which pushed the film's first weekend box office to $281,598, and the weekend box office in a single venue exceeded 10,000!

Slowly exhaling, Duke felt that the heavy pressure on his body like the Rocky Mountains for the past year was reduced a little, and finally saw the dawn of victory and success. It came so easily, it was like It seems like the American Dream can be realized at any time, but it can never be touched.

If success can wreak havoc like a storm, let it come more violently!

With the ability of 20th Century Fox, it is not a problem to print copies and contact theaters. Speed ​​of Life finally appeared in mainstream commercial theaters in the second week of its release, with a total of more than 750 yuan in 500 theaters. The large-scale screening on the screen, and the corresponding publicity efforts are also increasing, and it has appeared on many TV stations of the Fox TV network.

In terms of print media, in addition to the advertisements and reports on second- and third-rate newspapers, they also appeared in journals such as Variety Show and The Hollywood Reporter. Even on the three major newspapers in North America, you can see Life and Death. name and associated image.

Keanu Reeves and Uma Thurman on a thrilling journey of love...

Of course, in addition to the film itself, the focus of publicity is still on the male and female protagonists.

Large-scale and intensive publicity, coupled with the audience's reputation that the film has always maintained above A, has finally made the box office figures of Speed ​​of Life and Death increase significantly.

$750,000 on Monday, $760,000 on Tuesday, $730,000 on Wednesday, $770,000 on Thursday…

As a new weekend arrives, Speed ​​of Life has crossed the $3 million mark at the North American box office in one fell swoop.

In response to Saturday and Sunday's promotional activities in the Los Angeles area, the crew and Twentieth Century Fox's publicity department held a special meeting at the Fox Tower on Friday, including the main cast and crew, including Duke, and their agents. .

Fox's publicity department is the professionals, and the publicity plan is naturally formulated by them. If the crew has no objection, it only needs to proceed according to the plan.

It was only then that Duke realized that it was too inconvenient to have no agent. If he had any objection to Fox's plan, he could only raise it himself, so that there would be less of a necessary buffer between the two sides.

In fact, there is nothing special about the publicity plan. Fan meetings, interviews with newspapers, TV and other media, interaction with the audience, and sharing of secrets and tidbits during the shooting...

Mr. Rothman, Mr. Wilson.

Towards the end of the meeting, Duke said to the two Fox executives who were presiding over the meeting, I have a little personal advice...

Speaking.

David Wilson made a gesture of speaking, and Duke looked at the nearly twenty people in the conference room, I hope there are as few people as possible.

Townsend Rothman and David Wilson looked at each other, nodded, and everyone sitting at the conference table got up and prepared to leave.

Can Mr. Reeves and Miss Thurman and their agent stay?

All four stayed after Townsend Rothman agreed.

Several people were sitting close together. Townsend Rothman looked into Duke's eyes with a hint of admiration. As a project he strongly advocated to introduce, if Speed ​​of Life continues to maintain its current momentum, it will definitely help him. Competing for the CEO position brings a lot of capital.

He certainly appreciates those who can benefit him.

Noticing Townsend Rothman's eyes, Duke gave him a slight nod. After all, this is the most supportive executive of Speed ​​of Life within Fox. After he made a gesture of please say, he said, I will go in separately. Go to screenings in Los Angeles and New York to see how some audiences react.

Speaking of which, Duke looked at Reeves and Thurman. They are very fond of Keanu and Uma...

Thank you... Uma Thurman smiled at Duke, while Keanu Reeves, who was at the most nasty stage of his life, raised his chin slightly.

I have an idea, it's just a suggestion.

This is extremely beneficial to the promotion of the movie, Duke did not hesitate, Many audiences hope that Keanu and Uma can come together!

He raised his finger, Not only in the movie, many people hope that they can come together under the screen.

You mean... Uma Thurman clearly understood.

However, without waiting for Duke to say anything, Townsend Rothman spoke first, According to the feedback mentioned by the observers, this sound is not only present, but also stronger.

At this point, there is no need for Duke to say more. 20th Century Fox obviously agrees with his suggestion. They are not the first, and will definitely not be the last, to promote the movie to create fake couples.

Uma Thurman and Keanu Reeves and their agent then went to the lounge provided by 20th Century Fox, which is no small matter, they also need to discuss, but Duke knows that they are single and they may refuse. The sex is not big, and Speed ​​of Life and Death has already revealed the potential to be a big seller. The two will inevitably become the target of the media in the future. If they get together temporarily, the media will inevitably mention the other when reporting on one person. Plus one is far greater than two publicity strategies.

As long as the 'couple' can attract attention, the Speed ​​of Life and Death starring them will naturally not lack attention.

Twentieth Century Fox was very interested in this propaganda method that greatly increased the booing. Townsend Rothman's assistant also went to the lounge. After more than half an hour, they brought good news. The two actors and Their brokers have come to a consensus.

Duke is not interested in what kind of agreement the two sides finally reached. Even if Uma Thurman and Keanu Reeves do the fake drama at the end, it is none of his business. The only thing he cares about now is Speed ​​of Life and Death 》Will the next box office explode!

The following Saturday afternoon, the crew and distributor held a press and fan meeting at the Santa Monica Plaza, as Keanu Reeves and Uma Thurman walked down the red carpet with their fingers interlocked. , immediately detonated the emotions of the live media and fans, especially those young men and women who had watched Speed ​​of Life and Death, and the high-decibel screams that they shouted almost spread to the Pacific Ocean.

Fans, reporters, paparazzi and camera lenses have always revolved around the 'couple', and Keanu Reeves and Uma Thurman stole all the limelight and pushed the entire event to a climax.