Vol 2 Chapter 238: Announcement before the conference

As the time for the launch of the New Year's New Products is approaching, the publicity work for this conference and new products has been fully launched.

As the company's most important new product release conference of the year, the success of this conference is directly related to the company's development strategy this year. Therefore, the publicity of this new product launch conference has become the top priority of the external publicity office and the entire company.

Because Zhang Jun led the team abroad, and Dong Yiming was not good at this aspect of the work, this matter fell on Wu Hao and was personally guided by him.

The director of the company's external advocacy office is Liu Yufeng. He is 36 years old and was the former creative deputy director of a 4A advertising company. Because he lost in the battle for promotion, because his face resigned. Later, under the excavation of the human resources department, he became the director of the External Publicity Office.

It is somewhat overkill to have a 4A advertising agency's creative deputy director serve as the director of this external advocacy office. But for Liu Yufeng, this is a brand new challenge. Because he has to undertake the publicity work of a large company, this is undoubtedly very different from his previous work.

And what annoyed him was that it seemed that his boss BOSS didn't pay much attention to the publicity work, so he still encountered some troubles in his work.

One of the biggest headaches for him was that the funds for publicity were too small. Although they completed tens of billions of sales revenue last year, the expenses for publicity were only 15 million.

In order to expand the international market this year, they have increased their funding to 35 million. Although this fund has more than doubled, it is still a waste of money in the face of such a huge market.

Therefore, with limited funding, how to run this conference well is also the most problematic issue for Liu Yufeng.

Because of limited funding, it is simply impossible to use traditional propaganda methods. Therefore, Liu Yufeng had to change his mind and focused on the topic of creating hype on the Internet.

Fortunately, the smart voice assistant they released last year was shocking enough, and received a lot of praise from users, and gained a large number of fan users. So for this year's new product release, everyone is still full of interest.

In particular, a series of pre-heating in the early stage, and several occasional exposures of Wu Hao and Zhang Jun on Weibo also made everyone look forward to this conference.

Regarding the new products released this year, they can actually be posted on the website of the Ministry of Industry and Information Technology. It's just that the pictures on the website are scum, and only a rough outline can be seen. Judging from the styling, it seems no different from the product released last year.

Of course, as an intelligent voice assistant, its most important function is to look inside. Therefore, many guesses about new products.

It's just this product that Wu Hao has done a good job of keeping secrets, so far no useful information has been exposed.

Although there are so-called spy photos on the Internet, they are all fake photos or videos. Even if two or three genuine photos were accidentally exposed from the production chain, they were submerged in many cost photos.

In addition to Wu Hao's preparations, Wu Hao has also been following Zhang Jun ’s move to Europe this time.

Judging from Zhang Jun's feedback, progress is quite smooth. Although individual channel agents are a little bit entangled in the distribution of some benefits, they take the opportunity to blackmail. However, under the strategy of Zhang Jun's fast-cutting chaos, there were no waves.

Of course, this is also related to the fact that Europe does not know much about their products. Although this intelligent voice assistant has been released for a year, the main market is still in the Chinese-speaking area of ​​China.

Although a small amount of products are imported overseas through some channels, Southeast Asia, Dong (Korea), and some other regions. But the impact is not great. Many people have only heard of this product on the Internet, but have never really touched it.

Therefore, this has brought some difficulties to the announcement of this product. Fortunately, with the help of channel agents in various regions, the entire preheating publicity work is still making good progress.

In particular, this is also a press conference held in multiple countries and regions at the same time, which has filled many people with interest.

"What's going on with you, are you done?" Through a video call, Wu Hao talked with Zhang Jun, who was far away in Laos.

After a few seconds, Zhang Jun over there nodded at him and said, "Basically it's done, and the publicity work has begun.

Tomorrow I will take the team to India Drugs. After staying there for two days, I will fly to Laos after seeing our employees and agents there.

After I was busy with my country, I flew directly to Shanghai where we will meet there. "

"Printed poison is an important market for our overseas sale this time, and its market potential is huge. In the early stage, our team has finalized the relevant sales channels, and various pre-heating publicity work has also been carried out well. You mainly go this time Try not to get involved in our work over there.

Meet with various channel agents and understand the local situation clearly. I also urgently need your observations. Wu Hao thought for a moment and instructed.

The reason why such an admonition is mainly because India is a very special country. In order to determine the channel distributors in various regions in this country, their staff there have spent a lot of effort and also overcome many difficulties.

The press conference is about to be held. Don't cause some new problems caused by Zhang Jun's involvement in the past, which will affect the sales of their products.

In fact, whether it is a person, a company or even a product, there must always be a process of adaptation in a new place. In the process of adaptation, the new party needs to make some adaptive changes in accordance with the relevant local customs and environments, so as to integrate into the local society.

India is a very special country ~ www.readwn.com ~ and it is very special in all aspects. The situations and difficulties that have not been encountered in other countries before have appeared in this country.

Therefore, the team they sent to work in the early stage can be said to have overcome many difficulties before they were ready for the relevant sale and preliminary preparations. Of course, there are also some methods and means used in this, not particularly glorious, but this is also no way to go to the countryside.

Therefore, Wu Hao was worried that Zhang Jun would not be able to adapt, which caused problems, so he specifically asked.

Zhang Jun responded with a smile in the video: "Relax, I'm not a kid."

"That way, you can fly to Shanghai and join us after you're busy. After that, there are still many things waiting for you." Wu Hao smiled.

"Roger that!"

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