Vol 6 Chapter 2816: Standards are the key to enterprise development

"Any enterprise should have its own set of implementation standards, no matter what kind of enterprise it is, whether it is a large multinational company, a large factory, or as small as a coffee shop or a noodle shop, it should be like this.

Without standards, enterprises and shops that cannot be standardized will not last long. This is also the reason why many shops started their business very well, but it is getting worse and worse. The reason is that they do not have their own standards and do not strictly standardize all product and service details.

Many things seem unnecessary to you, but in fact they are very important, because they are the key to ensure the normal and healthy operation of an enterprise.

It doesn't mean that if you try your best and put your heart into it, that's good. Individuals have different levels of professional skills, and the degree of effort is naturally different. Even for the two words of heart, different people have different understandings.

In my opinion, you now belong to this kind of grass-roots team that has no standards and plays at will according to your own wishes. It is largely pure luck that you are able to run this café.

Another point is that the student group has limited spending power and limited requirements for services, so they care more about cost performance. Student groups can go to get their plates and pour water by themselves, but consumers in the society are different, they value service more. Those who have a certain economic foundation not only require better product quality, but also better service.

Some problems that are not a problem in the eyes of the student group are problems in the eyes of these social consumer groups, which is unacceptable. So you can recall for yourself, how many social consumers are received by your coffee shop, and how many of these social consumers are repeat customers? "

But we are a cafe mainly for students. Wu Tong retorted somewhat unconvinced.

Hearing Wu Tong's rebuttal, Wu Hao nodded with a smile: "Of course, this is no problem, but it doesn't mean you can relax because of it. You know, the competition in this market is also very fierce.

How to defeat other competitors, how to win more consumers, and how to secure one's own customer source all need to work on the details.

And these details do not mean that if you pay attention to it today, you don’t need to pay attention to it tomorrow. It is not like this. Persistence is the key to maintaining the healthy and stable development of the enterprise.

Only in this way, you will have more and more guests, and your business will become more and more prosperous. "

"What do you think we rely on to develop from a small studio with a few people to today's internationally renowned technology company?" Wu Hao asked Wu Tong.

Wu Tong thought for a while, then pointed to Wu Hao and said, "You!"

I…

Wu Hao was stunned for a moment, then his forehead was involuntarily covered with black lines, and he pretended to be angry and said, "Answer well."

Seeing Wu Hao getting angry, Wu Tong didn't dare to be mischievous anymore. After thinking carefully for a while, he replied: "Word-of-mouth, I think it's word-of-mouth. I remember you mentioned this word in several interviews."

Wu Hao then smiled and nodded: "Yes, it is word of mouth, which is the key to our growth. At the beginning, we were very weak and a small company that was not well-known. How to let consumers choose our products is the key to our growth. became a question for us to think about.

In addition to advanced technology, we believe that consumer word of mouth is very important. One consumer's praise may not have much effect, but ten, one hundred, these consumers will drive other consumers, one to ten, ten to one hundred, one hundred to one thousand, one thousand to ten thousand, and so on Only by expanding, we have gained a firm foothold in the consumer digital electronics industry.

It is precisely by virtue of this word of mouth that we have grown a lot and won the trust of consumers. Now our product launch does not even need publicity, consumers will help us publicize it themselves.

We no longer need to guarantee or promise anything to consumers, because consumers have already established trust in our brand's products. Even in the eyes of many people, our products are synonymous with excellent quality.

It is because of this that we have the confidence to be tough with those competitors, opponents, and those with ulterior motives in foreign markets.

So how does word of mouth come from? This requires us to produce excellent products and high-quality services. Only in this way can we win word of mouth.

Then what to ensure that every product and every sale we develop and produce is good, which requires standards.

Whether we are in the R&D environment, the manufacturing environment, or the sales environment, we have a set of very strict implementation standards.

For example, I once proposed a standard, that is, the products developed and produced by Haoyu Technology are all flawless, and only such products can be allowed to leave the factory for sale.

It is precisely the strict standardization of every detail that enables us to win the trust of consumers. "

After glancing at Wu Tong, Wu Hao went on to say: "Building a good reputation cannot be accomplished overnight, it needs continuous accumulation.

But bad word-of-mouth is easy to build. For example, if a consumer drinks a hair or a mouse dropping in the coffee in your cafe, then your brand image and good word-of-mouth established in the early stage will all be lost. In vain.

As the bad word of mouth spreads, your business will get worse and worse, and you will eventually go out of business. "

"So how to avoid this kind of thing from happening, it's not just as simple as telling everyone to pay attention to hygiene, but also requires a set of very strict production process standards.

For example, everyone's clothes must be neat and clean, there must be no fingernails on their hands, and the store must be clean and tidy. Some important positions that come into contact with food must wear good work clothes, UU Reading www. uukanshu． com wear hijab and so on.

These can be determined through a set of strict standards, so that no matter if the staff in your store is replaced, it will not affect the quality of your products and your service quality.

In addition, good standards and good systems are also the key to your development and growth. Now such a small cafe, of course you feel that it is easy to manage without problems, but when the area of ​​the cafe increases, or there are other branches, it will be more difficult for you to manage it alone.

Even these jobs will completely bind you, let you know without breathing, completely bind you to this position, and can no longer do other things.

And if there are complete standards and systems, employees can follow these standards and systems to implement themselves, and your pressure will be reduced a lot.

This is why large companies use systems and standards to manage personnel and manage and use companies. Small companies rely on people to manage people and manage and operate the business. Large companies rely on systems and standards to manage people and operate enterprises. "

(end of this chapter)