Vol 6 Chapter 2838: Sleepless nights for automakers

Chapter 2839 The sleepless nights of car manufacturers

Tonight is destined to be a sleepless night for many people, whether it is those media people who code all night to catch up on drafts, or those bloggers and UP owners who are vying to edit videos, or those professionals in the industry, And many automakers who watched the conference.

The birth of such a technology has left many of them sleepless.

Corn Headquarters, since deciding to enter the new energy vehicle market, Corn has managed its own new energy vehicles well over the years by virtue of its accumulated marketing advantages. And splicing together a series of so-called "self-developed technologies", it also broke into a market.

Just half a month ago, after the draft regulations were released, they couldn't wait to hold their "self-developed" L4-level advanced autonomous driving technology. Xuebing announced some advanced technologies at the press conference, and the scenery was endless for a while.

But at this moment, Xuebing was sitting on the seat with a cold expression on his face, smoking a cigarette rarely. Seeing this, the other people in the meeting didn't speak, which made the atmosphere in the entire meeting room extremely dull.

After waiting for a long time, seeing that no one spoke, Xue Bing had no choice but to press his cigarette into the ashtray that was almost full, and then said to the confidantes sitting on both sides: "Let's talk about it, how should we deal with it."

Hearing Xue Bing's question, everyone present looked at each other, but they didn't speak.

Seeing this, Xuebing gloomily glanced around at the crowd, then fixed his eyes on the old man with full hair sitting first on the left and said, "Old Liu, you come first."

Hearing Xue Bing pointing the general in person, Lao Liu was taken aback for a moment, then nodded, showing a helpless smile, and then said to Xue Bing and everyone: "At present, the L4 high-level automatic The driving technology conference has a huge impact on us, including the entire new energy vehicle industry.

So from this aspect, we are in the same situation as other car companies, especially those that have released their own L4 advanced autonomous driving technology. "

Hearing what Old Liu said, Xue Bing and everyone else nodded their heads. What Lao Liu said is right, not only them tonight, I am afraid that all car companies that have held related press conferences before are having a headache. It is not only a headache for domestic car companies, but also for foreign car companies and even established technology suppliers.

Seeing everyone's reaction, Lao Liu breathed a sigh of relief, and then said: "As for how we should deal with it, I don't think it's urgent, just wait and see how other car companies react.

At present, for us, the worst result is that it will affect our car sales in the next step, which can be said to be a certainty.

So how to eliminate the impact of this technology on our car sales, I think we have three ways to go. "

Those three paths? Xuebing couldn't help asking.

Lao Liu smiled, then pointed at Xue Bing and everyone and said, "The first way is that we deal with it in silence, leave it alone, and then use our advantages to eliminate it by increasing marketing investment. The impact of this technology on us. At the same time, we can also make use of the price/performance ratio to continuously bridge the technical gap in this area. In this way, the application of this technology will have a relatively limited impact on our car sales.

Of course, this also brings a disadvantage. That is, it is possible in the short term, but not in the long term. We may even be trapped in the low-to-medium-end car market, and it is difficult to develop into the high-end car market. "

Hearing what Old Liu said, Xue Bing couldn't help shaking his head. In this regard, they have already suffered in the era of smartphones, and they cannot suffer from it again. The proposal was immediately rejected.

What about the second way?

Hearing Xue Bing's question, Lao Liu was not surprised, and then raised his second finger to preach: "The second way is very simple, to strengthen independent research and development, while absorbing advanced technology in the industry, we must also strengthen Independent research and development capabilities, so as to develop a more excellent intelligent driving system.

And by using our advantages in mobile terminals, we can achieve overtaking on curves, thereby defeating the opponent and winning more markets.

However, once we choose to take this path, we must be mentally prepared. Because this road is very difficult to walk, the threshold of advanced autonomous driving technology is very high, and the technology is very difficult. If we want to overcome it and make achievements in it, then we must continue to increase investment.

Maybe 10 to 20 billion invested in it will be a big splash. If you want to make a difference, you can conservatively estimate this amount! "

As he said that, Lao Liu stretched out five fingers and said: "Five billion, without this number, it is impossible to make achievements."

After listening to Lao Liu's words, the people present were discussing in low voices while shaking their heads again and again. Obviously, the number reported by Lao Liu was difficult for them to accept.

As for Xue Bing, seeing everyone's reaction, he also showed a bitter smile. At this moment, he felt so powerless. As a listed company, he must always consider the interests of his shareholders.

Investing 50 billion, even if he can agree, it is still unknown whether these shareholders can agree. Moreover, it is really unwise for them to spend money after the other party has launched such an advanced and excellent high-level autonomous driving technology.

Thinking of this, Xue Bing sighed and said, "What about the third way?"

Seeing Xue Bing say that, Lao Liu also sighed. Although he also understands Xue Bing's decision, he feels distressed by the attitude of everyone giving up investing in research and development.

In his opinion, this kind of behavior is undoubtedly a very short-sighted behavior, UU reading www.uukanshu. If you only care about it for a while, you will definitely regret it later.

With complicated emotions, Lao Liu looked around at the crowd, and then said: "The three roads are the easiest. As the saying goes, if you can't beat it, then join. Since the opponent's technology is so advanced, can we just choose directly?" In this way, we can not only save a lot of research and development expenses, but also use this technology to expand the influence of our cars in the market, thereby increasing sales."

Sure enough, as soon as Lao Liu's words came out, there was an instant uproar in the audience, and everyone began to discuss.

It's not that everyone doesn't have this idea, but Lao Liu said it so openly, which undoubtedly caused huge controversy.

In the eyes of many people, this road is undoubtedly a kind of surrender. To put it simply, I can't beat you, so just surrender.

This is difficult for many people to accept. You must know that the relationship between Corn Group and Haoyu Technology has not been very good. They have fought in many fields before, and the competition is very fierce.

Wu Hao also poached Tong Juan, Xue Bing's confidant, so they had great opinions on Haoyu Technology's treatment of Wu Hao. Now that they want to surrender to each other, many people are naturally not happy.

(end of this chapter)