Vol 6 Chapter 3003: Domestic Beef Strategy
Chapter 3003 Domestic Beef Strategy
【Revision】
"Quality is still quality. Only quality can open up sales and gain recognition from consumers." Wu Hao said.
"At the moment, I think you don't need to be in a hurry and take your time. It's unrealistic to want to face overseas beef directly and compete with them on the same stage, and it can easily arouse the other party's vigilance and attack.
Therefore, we should not think that we can replace overseas beef all at once. What we need to do now is to calm down, make beef well, and make our beef brand well. Then it slowly develops and grows like a frog boiled in warm water. By the time the other party reacts, we have formed a climate and are not afraid of them. "
Speaking of this, Wu Hao looked at Shen Ning and emphasized: "Of course, you can't focus your attention or strength on one point, you still have to develop it in an all-round way. It is necessary to develop high-end beef that can compete with top foreign beef. Beef. We must also develop and cultivate a large amount of affordable beef that our consumers can afford daily.
The two are not independent, but are unified, interact and develop hand in hand.
High-end beef is of good quality and popular, but because of its very strict quality requirements, the quantity of high-end beef is destined to be very small. If we only develop this aspect, our output will be too small, our market share will be too small, our impact will be limited, and we will easily be swallowed up by our competitors.
As for affordable beef, although the price is cheap, the quality of the meat is not that good, and it cannot satisfy some consumers who have higher requirements for quality of life and taste.
Although it can quickly capture large swaths of the market, it lacks high-grade beef, so it cannot shake those competitors, let alone put pressure on these competitors and check and balance their opponents. "
Shen Ning nodded, and then said to Wu Hao: "You are right, we are now aware of this problem, and have begun to gradually change our business strategies. After your current guidance, we are suddenly enlightened. .
The leadership's high position has really benefited us a lot. "
"Okay, stop being afraid of flattery, talk about business, talk about problems." Wu Hao interrupted angrily after hearing this.
Yes, Shen Ning nodded with a smile, and then continued: "Although our current development results are relatively gratifying, there are many problems behind such results, and the biggest problem that checks and balances our development is feed.
The most critical factor affecting meat quality is feed. Although we have established so many silage feed farms, compared to the huge demand, the silage feed produced by these farms is only a drop in the bucket.
Therefore, among the feed for raising these cattle, silage feed and grass still account for a relatively small proportion. We hope to further expand the area of Roda pasture and silage farm and increase production to meet our increasingly urgent needs in this area. "
Speaking of this, Shen Ning showed a bitter smile and continued: "You also know the actual situation in the northwest. Whether it is cultivating pastures or growing silage feed, the cost is very high, and it is also relatively difficult.
So we are now pinning our hopes on these genetically modified super pasture varieties. If they can be approved, then we will be able to obtain sufficient grass and silage feed, which will definitely improve the quality of beef meat. "
“It’s just that it may take a long time to wait until these super pasture varieties are approved for large-scale planting and supplied to cattle and sheep.”
After hearing Shen Ning's words, Wu Hao and Zhang Jun also nodded slightly.
Problems like this cannot be solved by them. Although they can also urge and use their connections, the necessary processes and procedures must be carried out, and no one can seek selfishness in this regard.
