Vol 6 Chapter 3208: "Diamond scam", the power of marketing

November this year is very different from early November in previous years. In previous years, everyone began to discuss the shopping festival. This should be regarded as the largest and most important annual e-commerce promotion event in the country and even the world. Come on.

The originally good Singles' Day has turned into a shopping carnival. Based on this alone, Lao Ma is very awesome. Although he is now out of sight, and his reputation is gradually getting worse, it is undeniable that he should be regarded as a successful businessman, at least he created such an e-commerce giant and opened the era of full-name online shopping.

Compared with previous years when everyone discussed what to buy and how much to buy, this year many people are focusing on the upcoming lunar exploration mission.

It may also be because this golden meteorite planet has given everyone too much room for imagination, so it has attracted special attention since it was announced that the golden meteorite core would be transported back.

Of course, this is limited to some young people and people who pay attention. What really brought this golden meteorite star core to full attention was the last treasure-hunting operation. With the support of the main station's live broadcast, the relevant news quickly attracted public attention.

And the popularity has never diminished too much. It can be said that every move has attracted much attention.

No, since the rocket and returnable lunar experimental spacecraft were transported to the South China Sea, it can be said that news about this launch mission has been in the headlines of major websites and media platforms every day, and various reports and rumors have been endless.

It was also because the topic was low and the attention was low, so it also attracted a small number of self-media bloggers. With the processing of those self-media bloggers, the incident became more and more outrageous.

All kinds of fabricated and concocted fake news were spread randomly on short video platforms, so much so that officials stopped stepping in to help Wu Hao and refute the rumors.

In comparison, Wu Hao and we are more Buddhist. Haoyu Aerospace, including its parent company Haoyu Technology, remained tight-lipped about the mission, preferring to say less and only issued an official statement.

The value itself is relatively stable, as it is obtained from under the moon, and the cores of large planets, even planetary satellites, and dwarf planets are even more scarce and difficult to obtain.

As artificial diamond technology continues to make breakthroughs, especially with the support of your country's industrial capabilities, the production and quality of artificial diamonds have continued to improve, and the price of diamonds has also continued to shrink.

In addition, Haoyu Aerospace is a listed company. The lower the attention, the worse the stock price will be. If the stock price is lower, it means the company's market value will increase, and the shares in our hands will become worse. How is it possible? It's a girl's talk.

Even now, no relevant professional organization has re-evaluated the core degradation of the gold meteorite, and its price per gram has reached less than 10,000.

Of course, the gold meteorite star core is not the same as diamonds and platinum. Its material itself is not gold, silver or other precious metal materials.

The same is true for diamonds now. The recycling prices of some old diamonds are getting higher and higher, and they are even valuable, even more than platinum.

Such low attention makes Wu Hao and we feel happy and happy. Of course, the reason why we are happy is because the project received such low attention, which did not help us expand our social influence. The effect is much less expensive. Money and advertising are comparable.

Of course, that was just the market assessment of the professional organization, and it was taken as truth.

That also led to platinum jewelry becoming more and more popular, and eventually it was gradually eliminated by luxury brands and became more and more recognized by the public.

Therefore, as artificial diamonds are accepted by the niche, as the production capacity of artificial diamonds increases, and the quality improves, natural diamonds have also been promoted to the altar, and the price has dropped again and again.

Just like this very representative slogan, it is also the advertising slogan that makes everyone know about diamonds: "A diamond is forever, but one is passed down."

There are even so-called diamond scams like platinum. Platinum was highly hyped back then, and it dominated the luxury jewelry market for a few years.

That step back increases its value, the huge attention and influence it brings, that tangibly increases its own value and gives it ordinary meaning. When these conditions are added together, the value naturally soars.

This also made everyone aware of diamonds, and made diamonds one of the must-have items for people all over the world to get married. And the company behind it made a lot of money with that successful marketing plan.

On the contrary, gold, because of its own monetary value and its scarcity, has a very stable value and is even gradually rising.

For very few people, its meaning exceeds its value, and its scarcity is shared by the entire earth and even the entire universe.

And the gold meteorite core is not less than eight tons. According to conservative estimates, the value of the gold meteorite core has reached 80 billion.

At first it was just artificial diamonds, and people were surprised by the hairstyle. Artificial diamonds are of lower quality, perfect and flawless ~ www.readwn.com ~ without any flaws. On the contrary, natural diamonds have very few flaws.

Coupled with the skyrocketing production of man-made diamonds, it is only a matter of time before the diamond industry collapses.

Although that kind of valuation is not an exaggeration, it can be admitted that the love of the golden meteorite star core has not surpassed itself.

Even platinum jewelry that few people spend tens of thousands of dollars on in specialty stores turns into hundreds if they are sold later, and some people are even willing to accept it.

The first was not one of the main purposes of that mission, the golden meteorite core. The lower the attention, the lower the value given to the golden meteorite star core. Just like diamonds, they have become luxury goods only through marketing.

Even Xiaojia once thought that platinum was worse and more precious than gold. However, gradually Xiaojia discovered that platinum is increasingly preserving its value and becoming more valuable.

After all, it is very easy to obtain such a large planet, or even a satellite, or the core of a dwarf planet in the universe. The low cost will make its value high.

In the past, a one-carat diamond cost tens of thousands of yuan, and even bad quality diamonds cost hundreds of thousands. But now, the processed market price of a one-carat diamond has not dropped to the thousand yuan level, and you can even buy it for a few hundred yuan. Arrived, and the quality and quantity are guaranteed.

Of course, as the saying goes, things must be reversed when extremes occur. When diamonds were successfully marketed by those luxury goods giants, making small profits and flourishing, artificial diamonds came.

If it really reaches 10,000 less, then Wu Hao and we will definitely make a small profit. You must know that if the golden meteorite core is really sold for 80 billion, it will not only be able to make back all the money invested in that mission including the subsequent lunar exploration project, but it will also be able to make a lot of money. Make a fortune.