Vol 2 Chapter 600: Tough comeback

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"We resolutely oppose Canada's 25% tariff on the sale of its domestic products to our company. This is a form of discriminatory trade protectionism. It hinders the free market policy that it has been advocating and is not conducive to technology Development, we think this is a retrogression.

Secondly, the addition of the 25% tariff will not have much impact on our company, but this part of the cost will be borne by its domestic consumers. This is not fair to them, they should enjoy the convenience brought by advanced technology products.

Finally, we will continue to work on technology research and development in the field of intelligent AR, and invite more technology companies to join it. We are willing to provide relevant technical support and related services to these enterprises to help them develop excellent products and serve the majority of users. "

This is Wu Hao's response. Although their words are not sharp enough, they also express their determination to strongly oppose it.

And in the response it was also made clear that this increase of 25% will not stop them, and will not have any impact on them, but will pass this part of the cost on to their domestic consumers.

At this stage, there is no other mature AR device that can compare with Wu Hao's products. In other words, even if the 25% tariff is levied, they still cannot shake their market position.

Immediately after the announcement, related products they sold to Canada showed a 25% price increase.

This naturally made Canadian consumers dissatisfied. Some Canadian consumers began to post messages on foreign social software and opposed this price increase. Many people even went to Haoyu Technology's official website and social accounts to leave messages. protest.

Even more than 200 Haoyu technology users actually raised flags in front of the Canadian Parliament to protest.

In the end, the parliament had to come forward to respond, saying that the move was aimed at safeguarding Canadian domestic technology companies and the market rights of electronic products, and accused Haoyu Technology of using electronic equipment to destroy Canada's related R & D capabilities in the field of intelligent electronic equipment. and many more.

Well, it is the usual routine of these politicians, and the sewage is poured on them again.

In response, Wu Hao was also polite and responded directly on his Weibo.

"No matter how much beautification, you can't hide your greedy face. Ridiculous allegations, stupid slander. There are too many advanced technologies and products in the world. Is it a kind of suppression on them, is it paranoid, It is recommended to see a psychologist.

For users and consumers in Canada, I ’m really sorry, we really did n’t intend to increase the price. This 25% was imposed on us and imposed on you. We have nothing else. Method.

However, in view of your apologies, we have decided to give you a certain discount on the value-added services in these products.

All consumers who newly purchase our related products can enjoy the free right to use any one of the paid value-added services provided by their products for three months. "

Of course, this is not because of Wu Hao's apology. It wasn't their fault originally. Where's the apology? Is he a bad guy, not even holy *.

The reason to waive the use of any paid value-added service for three months is to attract more consumers. This sudden increase of 25% in price will definitely cause many consumers to be dissatisfied and the market sales will be reduced, so they will use this method for marketing.

The cost of free value-added services for these three months is more than a dozen dollars, which seems not to be much, but the sum is a very objective figure. Of course, compared to the 25% increase in sales price, it is definitely not worth mentioning.

Because this is a virtual service product, the cost is very low, plus the consumers brought by the promotion, they actually have no actual loss.

In addition to Canada, in Europe, in Asia, including South America, and domestically, Wu Hao has also conducted a wide range of promotional promotions. Although the price of the product is not much, but the corresponding content product promotions have increased a lot.

In some places, there are plans for up to one year of free-of-charge value-added services, in order to attract more consumers.

Of course, in addition to attracting consumers and increasing sales, this marketing strategy is also designed to revitalize their entire ecological application market. This preferential activity will inevitably attract a large number of related application developers to join in, thereby further expanding their system application ecosystem and increasing their own strength.

The G song also quickly responded, and announced that it would spend 1 billion US dollars to encourage the first-level application developers to develop related applications suitable for Android AR system.

I have to say that the G song brand is still very loud. After this announcement was announced, it still won the welcome of many developers ~ www.readwn.com ~ Regarding this, Wu Hao did not follow suit. If this is the case, the two sides are bound to You come and go for confrontation. In this way, the two sides will only be defeated in the end, and it is these application developers who benefit.

And they are now trying to avoid confrontation with G song as long as they can. On the one hand, it is to gain time for ourselves, to make a global layout, and to prepare for the challenge.

On the other hand, if the real confrontation is really started, it will inevitably suffer a more severe blow from the rice country, which is very bad for them.

So they take another approach, which is to reduce related service costs, so as to attract these developers to stay for a long time.

For example, Wu Hao formulated a long-term cooperative ladder-type dividend policy. The longer they have been on the application market, the higher the proportion of these application developers and the lower the service fee of Wu Hao ’s platform.

Adjustments are made once a year, and these app developers can get up to 80%, but this has to wait five years.

The survival time of current applications is actually very short, and the survival time of most applications is actually several months. It is rare to be able to exceed one year, and very few to exceed three years.

Individually more than five years, basically only the applications of those large enterprises, such as certain Bao, Weibo and other applications. In cooperation with them, it is very good to charge 20% of the service fee. Even in a mall such as Bao, the service fee will be lower, only 10% or lower.

Although the service fee is lower, the flow of these software is high, so the profit will naturally increase.

For these application developers, the low service fee is of course very beneficial to them, especially some shopping or paid service applications, and these applications are the foundation that supports the entire ecosystem.