Vol 2 Chapter 918: Focus on quality, not marketing

Everyone has heard too much about the rise of Haoyu Technology and the entrepreneurial stories of Wu Hao and Zhang Jun. Now in some training courses on success, marketing, management, etc., some chicken soup marketing accounts have already talked too much .

There are many opinions about their entrepreneurial success and the rise of the company. But there is one argument that is the most and most recognized by everyone. That is, Haoyu Technology has its own core technology and pays great attention to the quality of the products. This is the key to their rapid emergence and depression.

So when Wu Hao and Zhang Jun told everyone about this aspect of history, everyone also expressed great interest.

In fact, because of the close relationship between Wei Media and Hao Yu Technology, Wei Media is always learning and imitating Hao Yu Technology. In addition to management methods, there is also corporate culture.

The emphasis on innovation and quality first has always been emphasized by Wu Hao, and it is also deeply embedded in the corporate culture of Haoyu Technology. Therefore, this micro-media has also learned from the past, and it is reflected in their series of behaviors and projects.

However, compared with Haoyu Technology, the content field environment that Micro Media is exposed to is more noisy and is easily affected by industry factors.

Whether it is Haoyu Technology and Micro Media, the growth and development of the road are not all smooth sailing, but it is still quite bumpy.

If Haoyu Technology doesn't talk about it, just talk about micro-media. This year, it encountered many problems in operation and management.

For example, this summer, in the company's core film and television special effects production team, more than a dozen people collectively resigned. These people were obviously duped by a company with high salaries, which caused several projects that the team was responsible for to stop, and the contract was postponed, causing considerable losses.

It's actually very common to dig a wall, and it's also the most willing HR of major companies to do. Therefore, major companies have good solutions for this kind of things.

This incident could have been avoided, but it was because of the lax and chaotic management that people seized the opportunity to succeed.

Afterwards, the person in charge of the film and television special effects production team was removed from his post, the person directly in charge persuaded him to leave, the head of the company's human resources department resigned, and even the vice president in charge of this matter, also deducted severe punishments such as performance bonuses for the year.

After that, the micro-media management was strengthened, and a large-scale personnel adjustment was carried out, which allowed the company to stabilize again.

In addition, in some projects, we also encountered some problems and suffered a great loss. For example, the failure of a certain project caused the hundreds of millions of funds invested in the project to be lost.

This is a problem often encountered in the rapid development of the company. The development of micro media is too rapid and too smooth.

Therefore, both the management and the grassroots employees will ignore these problems, which will cause some problems and crises.

Fortunately, it was handled in a timely manner, none of these things caused greater consequences. After that, Lin Wei also began to examine these issues and made vigorous rectifications.

Two of the big moves are, on the one hand, the introduction of professional management and operation talents to replace the veterans who have followed her all the way up, but have some lack of ability. On the other hand, it is to integrate the company structure and department personnel to optimize the organizational structure.

The two naturally caused a big backlash, even a lot of commotion, but in the end they all disappeared under Lin Wei's tough methods. As for the veterans, it is worth leaving the stage sadly.

This also caused Lin Wei to be criticized below. Some people thought she was trying to kill the donkey. The company has a little bit of success, it suppresses the veterans and reaps the fruits.

But in fact, this is also a practical problem that many companies face during their growth.

That's what you will do when your company has reached a certain stage of development, and the veterans who followed you to fight the world have become less and less able to keep up with the pace of development and lack of ability.

It is more emotional to keep them here and share the wealth. It is better to proceed more rationally, let them retreat to the second line, or retire directly.

In fact, Haoyu Technology also encountered this situation. The four veterans who started the business together, except that he and Zhang Jun hold the company's management rights, Zou Xiaodong and Yang Fan do not belong to them. Yang Fan is not involved in the operation and management of the company's affairs, but devoted himself to the field of technology research and development.

As for Zou Xiaodong, after the conflict with Wu Hao was resolved, he has been in charge of the production field, and now he spends most of his time running back and forth between the factories below.

And vice presidents like Dong Yiming have also retired from important positions.

In addition to promoting some outstanding employees, Wu Hao is also actively attracting some outstanding talents, such as the company's deputy general manager Tong Juan, human resources director Lin Jianliang, and marketing director Huang Zhihua.

Survival of the fittest, the law of nature, although cruel, is the best way to allow a species ~www.readwn.com~ a company to grow and multiply healthily.

Even Wu Hao and Zhang Jun, although they hold the power of the company, they can't sit back and relax. In fact, this position is not comfortable, but the pressure is huge.

So Wu Hao and Zhang Jun are also constantly enriching themselves, such as going to some training courses, reading some books, listening to some lectures and so on.

Only by constantly improving oneself can we keep up with the development and not be eliminated by the times. Especially for a fast-growing technology company, this is very important.

Of course, the game industry and the cultural industry are the same. In such a fiercely competitive situation, it is also necessary to keep up with the times, constantly innovate and create high-quality products.

Only in this way can we always gain a firm foothold in such a competitive environment and continue to grow.

Although micro-media has developed rapidly in the past two years, it has not yet fully established its foothold in the entire industry. On the contrary, there is still a lot of pressure.

The virtual world network and virtual reality mobile network it controls are not unique. In fact, many companies and giants have set their sights on this.

How to continue to master their advantages in this field in the future is a question they need to think about.

In fact, Wu Hao and Zhang Jun have already given them the answer, focusing on quality rather than marketing.

To put it bluntly, it is still the same sentence, to strike iron must be hard by oneself, that is, to be good at oneself, to make one's own products, relying on one's own products to occupy an advantage in such a competitive market.

In the end of the real competition, all your external reliance will appear pale and weak. What you can rely on and what you can rely on is your own strength and the quality of these products you launch.

Only excellent products can stand the test of time in a highly competitive market.