Volume 1 Chapter 435 Dou Yin was panicking and anxious!
At this time, the short videos on Kuaixun are varied and bizarre!
"Brother, your planning is really amazing."
"In just one month, the user activity of our Kuaixun has surpassed Douyin..."
"Kuaishou, which was earlier than Douyin, is about to be defeated by us."
"I believe it won't be long before Kuaixun can occupy the No. 1 dominant position in the short video field."
In the digital age, when Lu Fan came here again.
Li Qingpeng immediately pulled him and said happily.
He thought Kuaixun would be popular, but he didn't think it would be so popular and so fast.
Douyin, the software, was created half a year earlier than them.
But the current user activity is far less than theirs.
Next, their goal is to surpass Kuaishou.
"Haha, of course."
"To put it bluntly, this thing requires money in the early stage."
"As long as the money is spent, users will be attracted."
"Then we win."
Lu Fan said confidently.
"Haha, brother, you make sense."
"Then how should we develop next?"
"Do you have any good planning scheme?"
Li Qingpeng laughed and asked again.
Although the newsletter is popular now, it is because the attraction of this event is too strong.
Once the event is over, the popularity will definitely decrease a lot.
Next.
A good planning scheme is needed to ensure that the newsletter can continue to be popular.
"Of course, I've thought about it a long time ago."
"Brother Li, you have a good influence in Hong Kong Island."
"So, I want you to invite some big stars from Hong Kong Island to join our Express."
"For example, King Liu, and Fairy Zixia, those beautiful stars who were popular at the time."
"Of course, in addition to these older stars, we should also try our best to attract all the current popular stars and invite them to join our Express."
"With these stars, we can definitely attract a lot of their fans to our Express."
Lu Fan said slowly!
He had already thought about the development plan for Express.
Inviting stars is his first step!
Whether it is the older generation of stars or the current popular stars, they are all within his invitation range!
"Invite celebrities to join?"
"Is it like Weibo?
When Li Qingpeng heard Lu Fan's first step, his eyes lit up.
This is indeed a good plan.
He knows how powerful idols are.
If they can invite many celebrities to join their newsletters.
Then, the fans of these celebrities will definitely flock to them.
And driven by these fans, their relatives and friends may also participate.
At that time, it will definitely bring countless traffic to the newsletters.
"Not bad, what do you think, Brother Li?" Lu Fan nodded slightly.
"I think it's good."
"It's decided."
Of course, Li Qingpeng would have no objection to this decision.
"Okay, then wait until you invite these celebrities in."
"Next, I'll tell you the second step. "
Lu Fan nodded slightly.
Inviting celebrities is just the first step.
In the second step, Lu Fan will invite the official to join the newsletter.
This is the most important.
According to the prompt of the future information, in the original history, Douyin also became popular slowly because it invited the official to join.
It can be said that the official entry is a major turning point for Douyin. But now, it will be preempted by Lu Fan's newsletter.
Take other people's paths and leave them with nowhere to go.
"Is there a second step?"
"Don't wait."
"Just tell me now."
"Do you know that it is very unethical to keep people in suspense like this?"
Li Qingpeng said with a little expectation.
"Okay, then I'll tell you."
Seeing this, Lu Fan could only helplessly tell the second step plan.
Fortunately, Li Qingpeng is his own man, so it doesn't matter if he tells it earlier.
"This plan is really great. "
When Li Qingpeng heard this, his eyes lit up immediately.
If the stars attract the younger generation of fans.
Then, the official entry will attract the older generation of fans.
Many people of the older generation are always concerned about the news of the country.
"As long as you think it's good."
"Then the operation of the express will be handed over to you."
"I still need to be busy at the Jiang Group."
Seeing that Li Qingpeng was full of energy, Lu Fan planned to say goodbye.
"Okay, you go ahead."
"I'll come to you when I'm undecided. "
Li Qingpeng did not stop him.
Lu Fan's role was more in planning.
After the plan was made, the rest was left to him.
It was best if everyone had a clear division of labor.
Besides, Digital Times currently only had one project, Kuaixun.
Li Qingpeng could be said to be quite relaxed.
——
Just when Kuaixun was rising rapidly.
Douyin was already in a mess.
"Boss, Kuaixun's activities were too fierce."
"We can't beat them at all."
"In just one month, one third of our Douyin users have been lost."
"What should we do?"
In the Douyin company's conference room, an employee in charge of operations said worriedly.
"Do you think I don't want to develop?"
"But there is no way. The chairman behind them is the fourth billionaire on the Forbes list."
"They can easily take out more than 40 million for activities."
"We can't take it out."
"The company is short of funds, what can we do to compete with them?"
The person called the boss said slowly.
Douyin is a subsidiary of Zitiao.
So, there is a special team to manage it.
And this boss is the head of this team, named Zhang Xuebin.
"Boss, our company also has a backer."
"I heard that the head office received 1 billion US dollars in financing some time ago."
"Should we let the head office share some money, so that we can also organize an event."
The employee in charge of operations spoke again.
"Okay, I'll go ask the people at the headquarters."
"I hope the people at the headquarters can allocate some funds."
"Otherwise, if this continues, our Douyin will be in trouble."
Zhang Xuebin heard this and cited the same reason.
The sponsor behind Kuaixun directly invested more than 40 million.
We don't need more for Douyin, just 20 million will do.
Let's also do an event to attract traffic.
After making the decision, Zhang Xuebin immediately decided to go to the headquarters.
He wanted to talk to the chairman of the headquarters in person.
More than an hour later, Zhang Xuebin arrived at the headquarters of Zitiao.
"Lao Zhang, why don't you stay in the company and come to the headquarters?"
The chairman of Zitiao asked curiously when he saw Zhang Xuebin coming.
"Chairman, I am here only because I have no other choice."
"Digital Times' Express News is coming on strong."
"In just one month, one-third of our Douyin users have been snatched away."
"If we don't think of a solution, Douyin will be finished."
After Zhang Xuebin saw the chairman, he immediately started crying.
As the saying goes, the crying child gets the milk.
He must cry, otherwise Douyin will not be able to develop.
"Xuebin, don't cry to me about being poor."
"You also know that there are many subsidiaries under the group."
"Every aspect needs money."
"It's not that I don't want to manage Douyin, but the funds are too tight."
The chairman of Zitiao said helplessly.
