Vol 2 Chapter 610: Zhang Pingan has another big move

Zhang Pingan sat in the office of the director of Mnet very leisurely and chatted with the director about the market situation in the Korean entertainment industry. You know, this is the music channel with the top score of ‘CJ Entertainment’. It’s not the food channel where Zhang Ping’an complains. Mnet produces a lot of large-scale variety shows and activities every year. There are only two large-scale talent shows each year. One is the singing audition, and the other is the very popular "SMTM".

In addition, HipHop type variety shows are only produced by ‘Mnet’ in the current market. This is undoubtedly a monopoly, because the other three major TV stations do not produce related programs. There is also the Asian Awards Ceremony (MAMA) they set up every year, which undoubtedly gave their TV station the title of "No. 1 Music Channel"!

And the director of the Variety Bureau of the No. 1 Music Channel, his rights are no worse than tvN Lee Myung Han. The main reason is that they have made considerable achievements in the field of music, and the financial authority in the hands of the director is also very large.

With his level reaching this level, Zhang Ping An can naturally sit here with him and talk about the Korean entertainment market. And what Zhang Pingan said is true. In today's entertainment industry, the resources are basically led by the agency. Whether it is TV stations creating TV series or making variety shows, they are all based on the artist as the center.

Once the TV station monopolized the entertainment market.. If the artist is not obedient or something, the TV station can threaten to block a certain artist is gone forever.

But no matter what era they are in the entertainment industry, whether they are TV stations, investors, or brokerage companies, their purpose is to squeeze market money from artists! And the entertainment industry is not just businessmen who are chasing profits, but everyone is chasing profits, including the artists themselves! So Zhang Ping'an's words are also true, there is nothing that cannot be broken in the face of absolute interests.

Listening to Zhang Ping’an’s words, the director smiled and shook his head and said, “You’re right. Although we are all interested parties, it’s impossible for you to break the leadership of the brokerage company. Think about it, they How many years have passed before I got the chance to make a head start. The talents of SM, YG, JYP and the three major agencies are the real power. Now most of the TV shows are either talent shows or relying on their companies. The artists here support it. The TV station wants to make money, and the artists are the root!"

TV stations make money based on ratings, and the fundamental to guarantee ratings is excellent program planning and the performance of artists. After all, whether the ratings of the show are high or not depends on whether the artists themselves bring traffic or quality, and variety shows are much more cruel than TV series.

Because as long as a TV series is an excellent book, an excellent actor, even if it is not a small traffic niche, they can still create a high ratings. For example, the TV series "Castle in the Sky" a long time later, the script is in line with the current era, although there is no top Streaming artists, but the performers' superb acting skills and high-quality works still create a viewing myth!

A good variety show requires a good host. The most typical case of the three major TV stations' ace variety shows "Two Days", "RM", "Infinite Challenge", etc., they all have excellent hosts, Jiang Hudong, Liu Zaishi , But the two top hosts in Korea!

The ratings of "Two Days" plummeted after the loss of Jiang Hudong and others. Although the show is still alive, the current ratings are not at the same level as those of Jiang Hudong and others. If "Infinite Challenge" and "RM" lose the existence of Liu Dashen, then the show will lose its focus. These top moderators are all in the hands of large-scale brokerage companies. Zhang Ping'an said that he wanted to break the current situation, but the director thought it was impossible.

Zhang Ping'an smiled and stopped and said: "Director, you understand it wrong. What I said to reverse the current situation is not to restore the TV station to the original state. It is that the idol market should not be controlled by the three major companies. Status! I’m thinking about a question, since you have done so many talent shows, why didn’t you think about choosing a group of idols by yourself?"

The director shook his head and said: "Choosing to make idols is not that simple. We make talent shows on weekdays. Basically, the three major companies have intercepted the best artists on the spot. We have not many artists left behind. And we The company is a bit similar to your agency. Our focus is still on the production of the show, not on the development of artists."

Zhang Pingan smiled and said: "If we could actually co-produce a talent show, let the audience choose the debut artist..." Then Zhang Pingan picked up his iPad, unlocked it, and put his own "IOI" plan. Showed it to the director.

The chief just looked at Zhang Ping’an’s plan like that. Five minutes passed. He kept flipping through the plan book. Ten minutes passed... after almost a quarter of an hour, he gave Zhang Ping’an this time. The'Joint Plan' will be finished. After reading it, he let out a long sigh: "Hoo~~~ Your plan is a bit big. However, it is very interesting. Now I finally understand what you mean by wanting to change the situation. United small and medium-sized companies are here. Overthrow the domineering phenomenon of the three major brokerage companies, and our TV station has the dominant power!"

Zhang Ping’an said: “The dominant power is not in the hands of the TV station, but in the hands of the audience. I have to remind that once the production of this matter is started, the data must be accurate, and there must be no fraudulent behavior. Because of the love chosen by the people. Beans can be called national idols!"

The director smiled and said: "No, the dominant power can also be said to be in our hands, because we can choose a brokerage company, can't we? Large companies may not dare to choose, but some small and medium-sized companies still have to look at our CJ Entertainment. Face. But are you sure that their company will send the best trainees to participate?"

Zhang Ping’an smiled and put away his iPad and said, “Why not? This is a national program, a program purely chosen by the people. Whether the children they launch will succeed or not, it’s not the TV station’s program team that has the final say. It's the market that has the final say. This is equivalent to giving the women's team or members they are making an early internship opportunity. I believe they will refuse without reason, right?"

"Internship ahead of time? Haha, Idol can still practice internship? This is new. However, you are right, because it is a market choice, small and medium-sized brokerage companies can better grasp the preferences of the audience. This is the decision. Let's do it together. I will arrange the director for you. The specific execution is your business!" The director started to touch the phone in his pocket.

And Zhang Pingan said: "The communication of the brokerage company still needs more talks from the program team here!"

"Well, this thing is so profitable, we must do it. There are two groups for men and women, and one replacement every two years, which is quite interesting."

In fact, the director thinks that there is really a lot of room for their TV stations to operate, such as whose company gives more benefits, or has a good relationship with him, and also has to go out to receive friends, and let these small and medium-sized companies send a few People who accompany a meal and drink and so on. As long as whoever serves them well, even if Zhang Pingan is the chief producer of the show, he is a person who never manages the show. They could give more shots, or fake a little ticket without Zhang Ping'an. Of course it's just a few votes, not excessive fraud!

Zhang Ping An has been in the office of the Director of the Variety Bureau of Mnet for half an hour. The directors who came to see the director were surprised to hear that Zhang Ping had been there for more than half an hour. After all, there is only a producer with top strength like Zhang Pingan who can chat with the director in such a cordial manner.

You should know that Zhang Ping An gave them a female Rap program produced by him on the TV station. Although Zhang Ping An is a producer, he collects any program share. And how can the TV station not love a lavish producer like Zhang Pingan?

Moreover, Zhang Ping’an spent more than half an hour in the director’s office~www.wuxiaspot.com~ Everyone also understood one thing, that is, Zhang Ping’an and the TV station might make big moves, otherwise they would not be able to sit. Talking in the office for so long. So those idle PDs, staff, etc. are looking forward to taking on the role of executive director of Zhang Pingan's program.

Sure enough, it didn't take long for writers and directors to be named, rushing to the director's office. Five minutes later, Zhang Pingan brought a group of people, a large group of people came out of the director's office. Those who have not been named can only watch with envy as these people walk in the direction of the large conference room mightily.

But Zhang Ping'an hasn't finished the meeting with the program crew yet. Many brokerage companies have already received the news, and Zhang Ping’an has begun to produce news again.

Zhang Ping'an came out of the conference room, and just opened the door of the conference room with his front foot and was about to leave. His mobile phone rang. Zhang Ping'an looked at the FNC representative Han Shenghao's call, and he also answered the phone in surprise.

"Oh, representative Han, hello, it's been a long time."

Han Shenghao's cheerful laughter came over: "PD Zhang, are you free this afternoon? How about coming to the company for a cup of coffee? I just happen to have something to tell you."

"I just finished the meeting, I have nothing to do here. Okay, I'll come over and take a look, just over a month, Seolhyun's results are pretty good, right?"

When Zhang Pingan talked about Seolhyun, the laughter of Han Seung-ho on the other end of the phone was even more brilliant: "Hahaha~~ Seolhyun is more than good now. With the hype of Jang PD, Seolhyun is now the most advertised. The person the manufacturer loves, talk about it when you come, and talk about it when you come!"