Vol 2 Chapter 883: The rapid growth of China Entertainment Market

Zhang Pingan knows the long-term future, so in the entertainment industry, Penguin, Kiwi, and the two online platforms are very powerful. Needless to say, Penguin, their background is so strong, they are not inferior to "Ali". Kiwifruit has a large number of members, coupled with the financial support of the "Du Niang" master, so they began to vigorously develop their own dramas, IP dramas.

Kiwifruit is really willing to pay for the co-production of special web dramas. Many of the TV series that Kiwi invested in were adapted from the novel. Originally, the novel was very popular, and when they first voted for the TV series, they hired some highly paid little fresh meat to gain popularity. Kiwi uses the way that popularity drives member registration. Of course, all they need is membership traffic.

And to seize the number of members between platforms is actually a performance of burning investment. In the beginning, the platform voted for such a TV series, and asked Xiao Xianrou, who paid a very high salary, that the platform was actually at a loss. Every year the ‘IP drama’ co-produced by the platform is burning money, and it’s constantly burning money. Until the following drafts appeared, the platform society and the capital came out together to create a traffic star, and then used the traffic star to drive the platform's TV series together.

For example, the TV series "Chen Qing Ling" is the best form of cooperation shown. With very little pay, the platform invited actors who are still newcomers, and then used the network navy method to promote a large amount of traffic. Such a combination of platforms and capital still has a certain impact on those small fresh meats with sky-high prices. Of course, these are all two years later.

Now China’s entertainment market belongs to the growth period, but it is a rapid growth period.. From the introduction of programs at the beginning, and then to plagiarism, we use this method to create our own entertainment market. As for the accusations of the overseas entertainment market against China Entertainment, it doesn't matter. Anyway, the management is not the production party. They just push artists to make money, but the production platform doesn't think it matters. Anyway, the things I copied can earn traffic.

To put it bluntly, just make money. You scold you, I earn mine. What kind of face do you need if you can make money? Anyway, the infamy is the whole entertainment circle. If I don’t copy it, I will watch you copy it and watch you earn it alone?

However, it is different now. The program copyrights of many excellent programs are held in Zhang Pingan's hands. So Zhang Pingan only needs to come back to talk about cooperation, whether it is selling copyrights or co-shooting. Of course, there is only one program that I want Zhang Ping’s co-production, the audition! Because this thing is the most profitable. As for other shows, Mango Channel wants it and sells it to you. Zhang Pingan can even give filming instructions.

The future entertainment market, China, is the center of Asia. Although Korean Wave is well-known in the world, it does not make money in China's entertainment market. That's why Zhang Ping An has always said that the focus of the future should be on China.

And this cooperation is the beginning of Zhang Pingan’s entry into the China market. Luo Rui said with a smile: “Yesterday I sent a notice to Kiwi, Penguin, and Mango platforms. Mango TV also recently launched its own online platform. It's not bad at the moment, there are several homemade variety shows. Because Mango TV has always been China's'variety NO.1' in the past. But in the past two years, the introduction of various TV stations, especially the two TV stations in Jiangsu and Zhejiang directly won After the adaptation rights of "Running Man", "Extreme" and "Masked", the variety shows of these two TV stations have been greatly improved. "Happy", which used to have the highest ratings on weekends, is now directly squeezed out, so They are very concerned about this cooperation between our companies."

Zhang Pingan shook his head and said, "What do you say on Mango Channel? Forget it, let's talk together when the time comes. I have a lot of variety shows in my hand, and as long as I give support, I actually have a lot of ideas and thoughts. To achieve it. How about the company artist?"

Luo Rui said: "It's okay. After the company's popularity recently, we have also signed a lot of new people. Do you want to show you their information?"

Zhang Ping’an shook his head and said, “No, let’s play it for now. We recommend any small characters in our play. Slowly, there is still a long way to go in the future.” Because Zhang Ping’an knows those The artists who will explode in the next few years have already signed up to the agency at this time, and the rest are traffic stars created by some capitalists.

And Zhang Pingan thinks that creating traffic is the easiest thing after having financial resources, because with money you can create a "Xiao Zhan" today, and you can create a "Wang Zhan" tomorrow.

Zhang Ping'an didn't want to read the information of these newcomers, and Luo Rui was also quite helpless. In fact, among the newcomers, he still had a few optimistic views. It's just that Zhang Ping'an is unwilling to put more thoughts on the artist, so Luo Rui really doesn't know what to say. After all, the company’s focus is on investment in film and television productions. In the future, it may extend to variety show production, as for cultivating artists..

Zhang Chenchen, who was the first to join the company, hasn't gotten a song yet, and her outings in business performances are still cover songs instead of singing her own songs.

Luo Rui said: "Recently, Mi Mi and his company have taken a lot of action, and Mi Mi has come back after giving birth. They have recruited a lot of new people for Mi Mi to take. Now as long as you invite Mi Mi to act, you must match a supporting role for Mi Mi. they."

Because the two companies are cooperating in the production of "Three Lives III" recently, they are relatively close to each other. From time to time, Luo Rui also hears news from the employees below.

Zhang Ping'an smiled and said: "I know about this, and I briefly chatted with Mi Mi last time. She, she is so busy now that there is no rest time for a day. The company is pressing on the gambling agreement! So I want to bring it. More people came out, and everyone made money for the company together. They didn't reach the agreement in the first year. There are still two years left, so now she can pick up all the films and go to all the shows, as long as the money is in place! No matter how the script is written, no matter how hard the variety shows are."

Luo Rui shook his head and said with a sigh: "The gambling agreement is a cancer of the entertainment industry."

Zhang Ping'an smiled and nodded and said, "Sooner or later someone will stand up and say in a public place, do you really think that the current capital is a fool? How can this money be so easy to get?"

On the gambling agreement, winning is a happy event for everyone. But if the gambling agreement loses.. For example, "Big S" married into a wealthy catering family. I thought I could be a wife. Who knows that even the restaurant now belongs to someone else!

Luo Rui sighed and said, "It's not easy to get capital money, so why do Mi Mi and the others dare to get it? And it's still a group of women!"

Zhang Pingan said: "Artists who want to use capital to develop their own company, of course you and I are good if you can develop, but you can't develop. Hehe... The remaining contract years of Mi Mi will have to work for others! After all, the management is very optimistic. , Mi Mi, the future development, how else would you invest. You, I, must not admit that these women are brave!"

"Women are not afraid, it's a big deal..." Luo Rui smirked twice when he said this.

Zhang Ping’an said: “It’s not worth that much. They had raised three hundred million yuan for the purpose of developing the company, but they raised a bet of 300 million yuan! In three years, 15 years, their report showed that it was 80 million yuan. This year, Mimi How can high yields reach 100 million yuan in net profit, and there is still a year left for next year. However, 300 million yuan is like a mountain, and it’s not a moment of leisure for Mi Mi to press on her body."

Three hundred million, the money raised, I don't know how many women are looking for.

Luo Rui shook his head and said, "No, nowadays beautiful women, especially beautiful women who want to mix in this circle, will not be so easy to get on. If you are just a billionaire, you may not be able to Impress them. After all, the current movie will come with an investment of hundreds of millions. A few days ago, Mi Mi's "Grand Path" invested three or four billion."

When Zhang Ping'an heard the title, the corners of his mouth instantly rose: "Just that pure CG movie? Wait and see, lose him! I really thought I had created a commercial movie and I was invincible? No audience. Fool, movies with no substance can’t get everyone’s favorite~www.wuxiaspot.com~ To put it bluntly, it’s an animation mode. It’s ridiculous to use a real person to change it into an animation. I just can’t accept it anyway. I will never go to the cinema to support a penny of the box office."

Luo Rui said: "But I saw that the public on the Internet has a very high voice for this drama."

Zhang Ping'an smiled and said, "Hehe, the Internet calls, you can do it with a little money. If you make a hype, you have to wait until the movie is released to see it. Just the promotion is done well, and the content of the movie is not good. It is the same. Now, the voice of "Wolf Warrior 2" is high, and investment is everywhere!"

Luo Rui doesn't know why Zhang Ping'an is not optimistic about "Grand Trail", but Zhang Ping'an has a very foresight as an investor in film and television. From the fact that he dares to spend 10 billion won, and it takes a year to verify the results, it can be seen that he not only has vision but also has courage in investment of works.

At this time, speaking of "Wolf Warrior 2", Luo Rui sighed and said: "Yes, "Wolf Warrior 2" is currently implemented, with a total investment of 200 million yuan. This time,'Wu Jin' can be confident and bold to shoot. "

"Well. We are not familiar with Wu Jin, otherwise I have to shoot. Even if I am a sole proprietorship of 200 million yuan, I dare!"

Luo Rui immediately said: "It's impossible. After the success of "Wolf Warrior" last time, all investors are optimistic about this movie. He is really not short of funds this time, and he is constantly selecting high-quality investment companies."

Luo Rui's "high-quality film and television investment company" refers to those companies with formal funding sources. After all, the discerning people in "Monster Hunt" released in the Spring Festival this year know what is wrong with it. This is the first time a "zombie field" has appeared in the history of China's film industry!