Chapter 999 [Three Modes]

At the same time, on the Yixing Media side, its head Yang Guang is working on the short drama project.

Under normal circumstances, he only needs to give instructions and identify a person in charge for such a project, but Yang Guang still keeps track of the project.

Compared with other major projects under the Yixing Media Group, the budget for this project is truly unprecedented. Many projects have larger budgets than this one, and he has not personally followed up on it.

But the short play project is different. This is decided by Yang Guang's direct supervisor. It doesn't matter whether the budget of the project itself is big or not. Things that the direct supervisor is particularly concerned about must be given a higher level of attention. It can't be wrong.

And you must be more attentive and try your best to do it beautifully.

At this moment, Yang Guang was attending a meeting with several people in a conference room of the company. The other people were all members of the project team he personally selected to be responsible for the short drama section.

It is worth mentioning that when the project leader present at the meeting was approached by Yang Guang to handle this project, he was reluctant at first, feeling that it would be a bit of a loss to organize such a brainless boss drama.

However, after Yang Guang nudged and learned that this was the decision of Cao Chenghui, the former head of Yixing Media and one of the current directors of Qunxing Capital, and that he was very concerned about this matter, he agreed without hesitation.

Because he realized that if he did this well, he would be more promising than other projects that looked higher on the surface. As long as he did this well, he would definitely earn face even if he did not earn face.

At this time, the person in charge looked at Yang Guang and said, "Mr. Yang, we currently have three models in mind for how to produce short plays."

Yang Guang: "Let's talk about it."

The project leader immediately said: "The first is to find foreign models or actors to shoot and produce in China; the second is to shoot the material overseas and do the post-production in China; and the third is to use purely overseas teams to pay for outsourcing. Three models The costs increase in sequence, with the third type having the highest relative cost.”

It is not difficult to understand that the third type has the highest cost. It is settled in US dollars. The cost is mainly reflected in the exchange difference and domestic and foreign labor costs.

Yang Guang couldn't help but nodded after hearing these three models. In fact, Cao Chenghui had already decided how to do it, and his immediate superiors had made it clear that he would go directly to the Hollywood team to place orders for outsourcing.

But he didn't tell the project leader about this matter, the purpose was to see if he was serious about it.

Now it seems that he has studied it carefully. The fact that he can think of three patterns shows that he has done his homework and is not just coping with the problem, so he can rest assured to leave the project to him.

After a while, Yang Guang crossed his hands on the conference table. He looked around at the attendees and said: "The company has allocated a budget of nearly 1.3 billion to the project team, which is about 200 million U.S. dollars. It can shoot thousands of short films." Episodes, the room for trial and error is huge.”

The project leader couldn't help but nodded.

Yang Guang added: "Theoretically speaking, the first two modes may not work well. Even if we find foreigners to act in China, there will be many subtle differences from shooting abroad. If a domestic team shoots, there is a high probability that it will be We are looking for domestic foreign models, especially foreign white models, most of whom come from countries such as Uklan and Goose.”

"In addition, the aesthetic styles at home and abroad are also different. For example, this filter may be whiter in China, but may be warmer overseas. These factors will more or less affect the performance of relevant drama data. Good and bad.”

"Therefore, I think the most suitable production model for the market situation is the third one, which is to outsource the project to a purely overseas team. But the purely overseas team I am talking about is still mainly Chinese overseas. This is based on the relationship with the domestic team. communication and translation of materials, so outsourcing also requires overseas Chinese as the main creative team, but some local Chinese teams also need to be mixed in."

"It is essential to need local Chinese people. If you want to undertake this type of short drama project, you not only need certain shooting capabilities, but also the ability to mobilize various local resources, such as actors."

After a while, the project leader saw that Yang Guang had stopped speaking, and he took advantage of the situation and said, "Then choose the third mode."

Hearing this, Yang Guang said: "No, it's all of them. Which of the three models will work, which will not work, or all of them will work. No one has verified it before, so we don't know. We don't know. Being optimistic about the third model is also based on theory, and the results still need to be obtained through practice."

"The company's budget for this project is sufficient, and the production cost of a short play is not high, so don't do multiple-choice questions, do all three modes at the same time, and find the correct answer in the practice process."

As soon as he finished speaking, Yang Guang emphasized again: "The actors in the short drama must all have European and American faces and lines with pure European and American accents. There is nothing good to say about this."

The participants present nodded, and the project leader responded: "Understood."

Ba Zong's short plays overseas must be adapted to local localization. They speak lines in a pure European and American accent, and the actors also have authentic European and American faces, but they still perform routines that are familiar to domestic audiences. Regardless of logic, there are several shocking twists and turns in just two or three minutes, and there is also a suspense left at the end to arouse curiosity. Do you want to know what happened next? Pay to watch to unlock.

Yang Guang leaned back in his seat and said unhurriedly: "The characteristics of short series are high content, large number of episodes, short production cycle and low production cost. The shooting cycle is generally within half a month, which also makes Short dramas have a short commercial verification cycle and high recycling efficiency.”

At this moment, Yang Guang was recalling the short play model explained to him by his immediate superior, Cao Chenghui, while organizing his own language logic in his mind. At this meeting, he told the people in the project team: "The entire short play is set in Between eighty and one hundred episodes, the content of each episode should be controlled within three minutes, the plot should be highly dramatic, the creative content should be more in line with the needs of the grassroots, the story should have quick reversals, and the plot should be dense and exciting."

“In addition, more reliance will be placed on advertising on the short drama platform to reach C-end customers. As long as the publisher can achieve the first-day recycling target, it can continue to optimize its advertising strategy and achieve a high ROI (return on investment). Recycle."

Yang Guang has stayed up a lot of nights to recharge his batteries in the past few days. From what he said in the meeting, it can also be seen that he temporarily made up for many matters related to the short drama, otherwise he would not have such a smooth arrangement. .

There is no way, this is a project that is valued and appointed by his immediate superior. If he doesn't pay attention to it, he doesn't pay attention to his own future.

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