Chapter 1091 [Fang Hong’s decision]

Yu Chenliang nodded: "Yes, and it must be combined with social networks to make it possible."

Fang Hong secretly thought that this is a talent. At this time point, he has accurately seen the direction of the industry in five years. Such talents are rare. Fang Hong said calmly: "Why should it be combined with social networks?"

After hearing this, Yu Chenliang said: "Because I found that the current traditional e-commerce companies, such as Ali and Jingdong, are not social and just set up a store online. Mr. Ma is really interested in social networking, but he has not succeeded. Today's situation It’s different from ten years ago, and the rise of social network platforms such as WeChat, Weibo, and Toutiao can impact traditional e-commerce.”

"Furthermore, social network platforms need to be monetized now that they have developed. One direction I am thinking of right now is to seize meat from traditional e-commerce companies and seize the resources there. Judging from this anchor incident, social network platforms The power exerted is far more powerful than that of his employer organization and Lingke TV."

"Based on this anchor incident, we can assume a model like this for deduction. What is the relationship between the social network platform, the anchor's goods, and the small e-commerce company where the anchor works? The anchor has accumulated a large number of fans on my social network platform Even if you become a major anchor, small e-commerce companies must rely on anchors to drive traffic and sell goods."

Yu Chenliang, who is getting better and better, gushed: "What the social network platform has to do is to make the anchor famous, make the anchor personally popular and make him a lot of money. At this time, small e-commerce companies that want to sell goods will I feel trapped between the big platform and the big anchor.”

"For these anchors, when my social network platform promotes them, promotes them, gives them traffic, and makes them make a lot of money, it also needs to use their influence to divert the customer's traffic and eyeballs from Traditional e-commerce giant platforms such as Ali have attracted them. Therefore, the competition of social network platforms is by no means the small e-commerce companies sandwiched in the middle, but traditional e-commerce platforms such as Dibao and Tmall."

"Today's traditional e-commerce does not live broadcast or socialize. I make each of the big anchors famous, and let the big anchors act as opinion leaders to carry out live broadcasts to sell goods. Live broadcasts to buy here, traditional e-commerce even in the live broadcast to sell goods For the link, your e-commerce company has to pay me, which means I control the traffic entrance."

"I'm making a lot of money through monetizing this live broadcast. At this time, I'll first feed these big anchors who bring goods one by one. As for the anchors, they get excited because of this, and even think that it's their own abilities that start to make a lot of money. Don't worry, wait until the customers are all My platform has been brought over from a traditional e-commerce company, and the structure has taken shape. In the future, there will be ways to deal with the disobedient anchors, just like when Dibao first started. When the time comes, we will let them know whether it is their own abilities or the platform. sharp."

When Yu Chenliang said these words, his tone was sharp and decisive. He was a leader who would do great things. He was kind but not a soldier. Fang Hong thought in his heart that this person might have the ability to take charge of his own affairs.

After a while, Yu Chenliang said: "It is too easy for social network platforms to deal with individual anchors. Small e-commerce companies may not be able to randomly handle their big anchors, because it is difficult for them to make another popular anchor, and small e-commerce companies Commercial companies have to rely on larger platforms.”

"But super platforms like WeChat have reached their peak. It is easy to make a new anchor popular. If the new anchor gives me a higher share, I will give him more traffic. If the anchor is disobedient, I will limit his traffic. How much traffic an anchor can get can be calculated and accurately allocated, so no matter how big the anchor is, there shouldn’t be too many ways to manipulate him in front of super platforms.”

Yu Chenliang paused for a moment and then said: "Of course, you have to make them popular at the beginning. But you can't praise them directly. Instead, you should first support small e-commerce companies with potential and give them strong support, and then use this small e-commerce company to The commercial company will sign another anchor. We will indirectly provide traffic and support to this anchor through the small e-commerce company he signed with, and make him famous and popular. After that, we will vigorously suppress the anchor's owner."

"In other words, the dominant energy in new media public opinion through social network platforms, while supporting the head anchor, at the same time suppressing the anchor's boss. If something goes wrong, the entire public opinion campaign will support the anchor. , amplify things that are beneficial to the anchor, make the anchor’s voice visible to more people on the platform, and amplify things that are not beneficial to the anchor’s employer, and limit the voice of the host.”

Yu Chenliang has such a strategy, which is also based on the fact that the current traffic can be accurately controlled through algorithms. In other words, the voices of the two parties, the anchor and the host, are not decided by themselves, but are controlled by the super platform's algorithm. It can be seen from this that it is self-evident which platform is more powerful.

But at this moment, Fang Hong did not show any clear attitude, but simply said concisely: "Go on."

Yu Chenliang continued his thoughts and said: "After the anchor becomes powerful, the anchor will be an individual in the future. When he needs to deal with it in the future, it will definitely be much easier to deal with than a company like his boss with a certain amount of capital. I will wait for him to get up. Harvesting can be done at any time. As for the early stage of harvesting, it is natural to support him so that he can make a lot of money, because the power of the anchor is needed to start the live broadcast and bring resources from traditional e-commerce. Grab it and let everyone get used to buying goods and watching the live broadcast."

As time passed, Yu Chenliang came up with all the ideas on how to use social networks as a super platform to steal meat from traditional e-commerce. The main idea is actually not that complicated, which is to use the advantages of social networks to support anchors as Opinion leaders who buy goods online use this to seize the entrance. In this way, e-commerce companies will have to pay even if they have a link entrance.

When the popular anchors become popular, they may be out of control, or how to deal with them if they are disobedient. Yu Chenliang also gave a clear solution. The idea is actually not complicated. First, praise the small e-commerce company and let this company Support the spokesperson yourself to work as an anchor in front of the stage, and then the super platform will vigorously support this anchor.

The owner who has acquired this anchor is afraid of the key person risk, so he will definitely worry that his anchor will become uncontrollable, and he is very afraid that the anchor will be poached by others one day and the company will collapse. This is the so-called key person risk. In order to solve this problem Potential risks will definitely suppress this anchor internally, and he cannot be allowed to dominate alone.

In this way, there will definitely be conflicts between the top anchor and the host. At this time, the super platform will secretly sideline the anchor and continue to praise the anchor. The traffic controlled by the algorithm will amplify the voice of the anchor in publicity, which is not good for the host. Sound throttling.

When an anchor loses the support of his employer, no matter how powerful the anchor is, he is still an individual. For super platforms, there will be 10,000 ways to deal with him in the future. For example, the traffic controlled by the algorithm will limit the flow to him for a long time and slowly pass the time and gradually become marginalized. , support new anchors, etc. There are so many ways to find a suitable one to deal with him.

At this moment, Fang Hong said nothing, but he was also thinking about something in his mind.

Now it seems that we have to make a choice whether to engage in live streaming e-commerce, but the impact of this gameplay on the real economy, Fang Hong, who has been reborn through time travel, knows better than anyone else.

With the rise of live streaming, a leading anchor and a team of dozens of people can make hundreds of millions or even billions in profits, which can support thousands of jobs in the real economy. The rise of live streaming It was later taken away by dozens of people.

But the appearance of Yu Chenliang at this time also made Fang Hong very clear about one thing. The rise of live streaming e-commerce is destined. Now that Yu Chenliang can appear in front of him, there is no guarantee that one day there will be someone named Zhao Chenliang or Wang Chenliang. The person ran to another boss.

In short, if you don’t do it, someone will do it.

Let’s just talk about Yu Chenliang. If he is not used, he may resign and run away one day. Maybe there will be someone who appreciates him and he will start doing it.

If you don't do it yourself, and someone else does it and gets angry because of it, you may be able to pry open your own moat. Now there is a talent like Yu Chenliang who has such a clear vision of the live broadcast e-commerce in five years. If he is not used, as the saying goes, if God does not take what he wants, he will suffer the consequences; if he fails in time, he will suffer the consequences.

Fang Hong is not an indecisive person. After some thinking, he made a decision in his heart. He must do the e-commerce live streaming of goods!

But at the same time, you need to spend more brains to adjust the distribution of interests. You can't concentrate the profits too much in the hands of a few people. You need to avoid a leading anchor leading a team of dozens of people to make hundreds of millions or more than a billion. Or even tens of billions, and the actual enterprise there has a factory with thousands of people in a dilemma that cannot be solved.

In the final analysis, it is still a matter of profit distribution. As long as the cake is cut well, there is nothing wrong with live streaming e-commerce.

If you do it yourself, at least the knife to cut the cake is in your own hand, and the initiative is in your own hand. You can decide how to cut the cake and how to distribute it. If you let others do it, There is a high probability that the situation will not be much different from the previous life.

Finally, Fang Hong put away his thoughts and looked at Yu Chenliang in the video: "I generally understand what you said. WeChat is not suitable for this, and the size of Weibo is a bit different. Lingke TV Not even possible. Toutiao is fine. This area is currently developing very well. I don’t think it will be any worse than WeChat in the future. It is also betting on the short video field. Its Douyin short video project will be launched soon. "

Speaking of this, Fang Hong immediately decided: "You should resign from your position at Lingke TV, go to Toutiao, and go to the Douyin short video project team to be responsible for this section. After this is started, the e-commerce live broadcast will be Just follow your ideas. What do you think? Are you willing to transfer to Toutiao to work on the Douyin project team?"

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