Chapter 1098 [Easy to handle]

Just as Yu Chenliang was talking energetically, Fang Hong suddenly interrupted him: "With the increase in the number of users and content, Douyin's internal products will inevitably produce many problems. For example, after the increase in users, the video quality becomes uneven. Qi, there will also be many problems in the comment area. At this time, the user group must have expanded from the original position of the post-90s and post-00s to other age groups. This is somewhat different from the initial youthful image. These are the thoughts of your team Have you passed?"

Yu Chenliang said immediately: "The project team has also had some discussions on the potential issues you mentioned, and they are still being improved."

After saying that, Yu Chenliang couldn't help but glance at Fang Hong's expression. He actually had a plan in mind. How could he not be fully prepared when he came to meet the big BOSS in person for the first time? But he deliberately did not tell the whole story in this plan, and deliberately left some flaws in this material.

Because there are too many considerations from his perspective. What if the big boss wants to guide? If there are no flaws in this business plan, wouldn’t the big BOSS have no room for guidance? Would he be unhappy because of this?

Now Yu Chenliang doesn't know Fang Hong very well. After all, today is the first time he has seen the boss in person. The "personality portrait" of the big boss is almost blank in his mind, so he needs to perfect this portrait as much as possible so that he can follow him in the future. You can deal with it better when dealing with the big BOSS.

There are some flaws in the material. If Big BOSS has a keen eye and understands the core of the short video track, he will definitely be able to see it. If he still has the desire to guide, he can point it out. By the way, it will give Big BOSS room to play. He only needs to Accept the request humbly and praise the big boss for his wisdom and so on.

If the big BOSS couldn't see the flaws, it would be even simpler. Nothing would happen and you could do whatever you want later.

Obviously, there is some kind of game going on between superiors and subordinates at this moment.

However, his little thought was seen through by Fang Hong at a glance. The front part of this material was very good, and he was very satisfied. However, in the third stage, there was such a flaw in the content of the material, which was a bit unjustifiable.

This meeting with Yu Chenliang was not something he was asked to do temporarily, so he must have had enough time to prepare for this meeting. Unless Yu Chenliang didn't care about his career future, he would never take advantage of it and would definitely think over and over again to ensure that this meeting was a success. If there is a perfect ending, then this flaw cannot be explained.

However, it does not rule out that the requirements for Yu Chenliang are too high. It does not rule out that he did not think that carefully, and the entire planning material is enough to demonstrate Yu Chenliang's ability.

As for how to judge whether Yu Chenliang did it intentionally, this naturally cannot be difficult for the experienced Fang Hong. With his rank, it is impossible to point out the problem directly. This is equivalent to giving up the initiative and not getting real results. s answer.

Today, while we need to determine Douyin's strategy, we must also handle Yu Chenliang, the leader of the project team, and convince his subordinates so that we can do things efficiently in the future and not dare to defy him.

Fang Hong's operation is very simple and simple, just two words: change face!

At this moment, Yu Chenliang saw that although the big boss didn't speak, he found that his expression suddenly looked wrong. Yu Chen's conscience froze. This change of expression made him unable to judge what the big boss's true thoughts were at this time. What to be unhappy about, because there are many possibilities.

But there is a signal that Yu Chenliang is very clear about, that is, the big boss is now dissatisfied. At this time, he also knows that he can no longer remain silent. If he wants to remedy the situation, he must speak first. It will be too late when the big boss speaks again.

I saw Yu Chenliang quickly said when he saw that the big BOSS's expression was obviously wrong: "I also had some temporary ideas on this issue on the way here. The third phase will continue to provide high-quality products and explore ways to monetize while building a community. Health has become the main task. In order to control the content within the safety line, an anti-addiction system can be launched later, and time reminders can be given to users based on their daily usage time."

"The expected goal of the third stage of development is how to increase user stickiness and achieve user growth by relying on its own high-quality attributes. It will become a new topic for Douyin. User growth mainly depends on good content. In order to support good content, the project team The plan at this stage is to increase support for creators, and this measure is also a remedy for the previous behavior of blindly emphasizing the 'big V on the head' while ignoring middle-level creators."

When he said this, Yu Chenliang did not forget to pay attention to the changes in the expression of the big boss. When he saw that Fang Hong's expression improved, he secretly breathed a sigh of relief. But at this moment, he noticed the big boss again. There was a playful look that disappeared in a moment, which made him feel relieved again.

Good guy, the big boss doesn't want to be too clear-minded at all. The little Jiujiu in his heart has nowhere to hide in front of him, especially the playful look in his eyes that disappears in an instant, as if he is telling him not to play tricks in front of Guan Gong.

Now Yu Chenliang understood what kind of character the Big Boss was, and it also made him realize that it would be best not to show off his little cleverness in front of the Big Boss in the future.

Finally, Fang Hong picked up Yu Chenliang's business plan again and said in a leisurely manner: "Your information and the expected goals of the three stages of planning are generally very good."

After getting it in place, Fang Hong gave his affirmation at this time, and started to give real guidance at the same time, because there are indeed areas that need to be improved. After having the previous grasp, he is also telling Yu Chenliang: Do I have the desire to guide you, not you? You can grasp it, and you don’t need to deliberately make flaws to create space for me to guide you in your mistakes, nor do you need to show my wisdom in this form. This is a meaningless waste of time and energy. With me, you Just follow the four words "seek truth from facts".

At the same time, Fang Hong continued: "There are basically two points, strategic and operational. Strategically, find the right market segments, polish the products and then market them. The Douyin project can be called the beginning of Tianhu , but don’t think that you can sit back and relax. Starting high and going low is not the outcome I want to see. Kuaishou, a competitor in the short video field, should not be underestimated.”

"Therefore, it is very important for Douyin to seek differentiated positioning and side coverage. Kuaishou's path is to surround the cities from rural areas and is sinking below the second tier. The main users are young and middle-aged groups. Therefore, Douyin will position itself younger. , focusing on the post-90s and post-00s groups in first- and second-tier cities, allowing college students to become active users of Douyin. Your positioning is correct. Since then, product adjustments and tonality have followed the younger groups, and even product style, The logo is also designed in a cool style that young people like.”

“At a specific level, to help users shoot more beautiful videos, we need to make a series of improvements in shooting functions, such as filters, stickers, special effects, 360-degree panoramic videos, etc., to provide users with more variety in shooting, editing, and post-production videos. A more streamlined and convenient choice.”

"Secondly, expand video content, promote short video creation, and continuously expand functions such as music library, online live broadcast, and prize-winning Q\u0026A, thereby enriching the connotation of Douyin short videos and adapting to the entertainment needs of different users."

“The last thing is to promote user interaction and help secondary dissemination. Douyin is a short video content community. In terms of promoting users to communicate with each other and strengthening connections, it must also continuously improve related functions, optimize comment and forwarding functions, interact with Spring Festival red envelopes, etc., and then Establish Douyin’s content and user ecosystem.”

Yu Chenliang listened and nodded repeatedly. Now he was really convinced by Big Boss in all aspects. Not only did he understand the core of the short video track extremely clearly, he even understood the track better than the front-line operations team like them.

Big BOSS is definitely the most outstanding project manager. If he doesn’t personally run this product, it can only be said that as the founder of the galaxy, he has too many things to take care of. In the final analysis, the Douyin project product is just a part of the huge business map of the galaxy. Although the big BOSS has an explosive ability index, he does not have three heads and six arms. Yu Chenliang understands that it is precisely because of this that he has a stage to display his talents.

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