Chapter 1142 [The realm that every boss dreams of achieving]

At this moment, many people in the industry and investors are lamenting Fang Hong's ruthless business vision and unique business strategies. He can not only make money but also gain reputation, so that consumers are willing to let him make this money.

This is definitely a state that every boss dreams of achieving.

At the same time, it also triggered a lot of thinking among the bosses, forcing many operators to study Fang Hong's business methods.

Why can he achieve this virtuous cycle? Achieve it to be well-known and achieve such a super mutual trust relationship with consumers?

After today's live broadcast, many bosses and investment institutions will definitely take it back for review and analysis, because Fang Hong said a lot of content that is very valuable to their class in the live broadcast room, and said that many agricultural products companies can be super successful. elements are worth studying.

In particular, bosses in the retail industry have thoroughly studied agricultural product supermarkets. This model should be replicable in department stores and supermarkets.

These bosses have no intention of competing with agricultural products supermarkets in the agricultural products field. They know very well that competition is not possible. Their reputation and brand have already been established. No matter how good you are, you can't be better than agricultural products supermarkets.

But the same model can be used to replicate it in department stores and supermarkets. Anyway, there is no need to worry about the Agricultural Supermarket coming over. After all, Fang Hong has taken the credit guarantee of Qunxing. The Agricultural Supermarket only sells vegetables, including pots and pans. None are sold.

Fang Hong will indeed not let agricultural products merchants do anything else, because credit is the important secret to real success. This kind of credit is not only established with consumers, but also with other peers and the interests of all parties. credit.

It is enough to take away the profits from the food basket, and leave the home appliances, furniture, and daily chemical products to others. If you export this business philosophy and values, you will naturally become a role model and have a leading effect.

But at this time, Fang Hong, who was following the chatter of netizens in the live broadcast room, said: "If a company has life, its own soul, and its own mission. Is the company created by the founder, or by the founder?"

Obviously, what he said was more for the operators of the live broadcast room. Fang Hong knew that there must be many bosses in his live broadcast room, and he also took this opportunity to export his values ​​​​and business philosophy to them.

I saw Fang Hong wandering to the checkout counter of the supermarket. He leaned against the checkout counter and looked at the live broadcast camera and said: "The words 'by' and 'via' are the same word, but the meanings are very different. They represent the founder's history." Where can we find the driving force for corporate development? Should we look outward or inward?”

At this moment, many bosses who are more than ten or even 20 years older than Fang Hong are staring at the live broadcast room and listening attentively. It has nothing to do with age or qualifications. In Fang Hong's case, his achievements have long been surpassed by his age. His qualifications have been transcended by him, and no one will use his age or qualifications to make matters worse. It will only make him look like a clown.

Judging from the great success of agricultural products supermarkets, it also proves that Fang Hong is not only a world-class top financier, but also an extremely outstanding operator.

At the same time, Fang Hong in front of the camera said methodically: "We regard the agricultural product supermarket as a life. With this understanding, it has been given its own growth strategy over the years. My summary is Three o'clock."

"The first is to operate from a stronghold, stick to the business and not expand. Agricultural producers strictly abide by their business scope. To put it more down-to-earth, they only sell vegetables and cooking dishes in the kitchen. We even sell cooking pots. Neither sells it, that is to say, we can make some profits, but we choose not to make them and let others make them; the second is cultivation-style management, insisting on improving ourselves and improving software and hardware facilities; the third is endogenous growth and improve the efficiency of individual stores."

"There are three strategic considerations behind this. The first is to abandon greed and keep a clear mind at all times; the second is to control desires and be wary of self-expansion; the third is to lay a solid foundation and avoid rushing for quick success."

"It is this endogenous growth of agricultural products merchants that redefines the connotation of corporate growth and realizes the anti-entropy effect of enterprise development. What triggers endogenous growth is the true background of agricultural products merchants." , Agricultural products merchants and supermarkets treat products with true feelings, treat employees with true feelings, treat customers with true feelings, exchange true feelings for true feelings, and exchange sincerity for sincerity."

Speaking of this, Fang Hong turned around and said with a bit of ridicule: "We are all organic life forms. We are all reincarnated as human beings for the first time. We are all human beings, and our IQs are not much different. The same goes for the five senses. If you are sincere, others can feel it. If you are false, even if you can deceive for a while, you can deceive the whole life? "

Fang Hong paused for a moment, then looked at the camera again and said: “What makes me most happy and what makes me most confident about the agricultural products supermarket is that it is subtly changing the cultural landscape of a community and even the entire city. Spreading righteousness, it makes people feel the power of truth, goodness and beauty..."

“If friends from out of town come to Xincheng to play, you will find that the service quality and details in Xincheng are very good, from the hotels you stay in to taking taxis. Many other retail supermarkets in Xincheng are also providing services to Agricultural product merchants have learned a lot, and as a result, the overall level of the retail service industry in the new city has improved. I am very happy to see this situation."

"For example, we think that opening an agricultural product supermarket will disturb the residents, so we cover all the water and electricity bills of the nearby residents. This is equivalent to taking care of each other. We ask for your patience, and the nearby residents also express their understanding."

"For another example, when we choose a location for a new store, we will also evaluate the surrounding hotels, restaurants and other businesses based on our own business standards. If we feel that their services are not adequate, we will send our own team to communicate with them and provide them with free services. Provide training to raise the service level of the entire community.”

Soon some viewers in the live broadcast room posted comments, saying that what K God said was true. A netizen from another city posted a comment saying that there was an agricultural product dealer next to his home in July last year. It has been so successful that the water and electricity bills are now covered by agricultural producers.

In a humane society, if someone is short-handed and soft-spoken, please bear with him if he is sincere. When you see that he has paid for your water and electricity bills, he is naturally tolerant and understanding, and it is difficult for you to get angry.

An audience netizen also posted a barrage in the live broadcast room and talked about his own experience. He went to a city on a business trip and there was a hotel near an agricultural product supermarket. The environment was good and the service was good. At that time, a fellow participant suffered from gastrointestinal disease The lobby staff immediately opened a room for him to rest and gave him free medicine. When he asked about it, the answer he heard was: We learned from agricultural product supermarkets.

Now many people understand the reason why the net profit margin of agricultural product supermarkets is reduced to only 3%. The money earned is then transferred to the society through various methods such as improving service quality and improving the urban cultural landscape. , there are too few such companies.

In addition, most of the profits are given to the employees of agricultural products supermarkets. In an agricultural products supermarket in a fourth-tier city, no one’s salary is less than 3,000 yuan, including the cleaning lady, all Adding up the various benefits, every ordinary employee can receive a monthly income of more than 5,000 yuan.

This kind of monthly income is not great in a big city like Xincheng, it may be low, but in a fourth-tier city in China, it is definitely a high salary. In fact, the salary of ordinary employees in agricultural products supermarkets in Xincheng is more than 7,000 yuan. Urban consumption is high, but wages have kept up.

And it also comes with high benefits. You should know that agricultural products supermarkets have two days of holidays every week.

Throughout the year, the management of agricultural products supermarkets took 195 days of vacation, while ordinary employees had 145 days of vacation in total. Such benefits have made netizens across the country envious.

This has also caused the supply of employee recruitment positions in agricultural product supermarkets to exceed demand. Often when recruitment announcements are posted locally, a large number of people come to apply. It is not an exaggeration to say that it is overwhelming. Each general worker position has one to two hundred positions. People compete with each other, and they are generally still around thirty years old.

What is touching is that the agricultural products supermarket not only treats its own employees well, but also treats the employees of other companies.

The supermarket logistics park will provide a rest room for unloading drivers, and tea and drinks will be free. Free tea and drinks will be provided at the entrance of each supermarket for urban sanitation workers.

It is this series of extreme details that start from small details and show true feelings at every turn that allow agricultural product manufacturer Chaoneng to win unparalleled brand reputation and goodwill in just a few years, and win a super mutual trust relationship with consumers. This kind of Mutual trust reduces the transaction costs of agricultural products merchants and supermarkets to extremely low levels, thus forming a complementary and virtuous cycle.

…

(Ps: This plot is to fill in the pitfalls of modern agriculture and agricultural product supermarkets, and to show the protagonist’s impact on the environment and some changes. After all, the stars have grown to the level of giants, but the impact on society is rarely described. Especially the impact on the lives of the grassroots people, in other words, they are basically grand narratives such as space projects and international financial games that cost hundreds of billions at every turn. Without microscopic descriptions, Youdao is nothing more than the people's daily necessities. So I chose this perspective to present it.

Secondly, some readers said that this plot is too fake and fantasy. This is undeniable, but it is precisely because of this that we have this kind of imagination. There are actually such companies in reality, but the ones in the book are higher than reality. Some readers have already Thinking of the real company, this plot also consulted many materials and references of the company. ) (End of this chapter)