Chapter 122 [The cut-off Boss Jia scolded the street anxiously]

【Shock! The company spent a huge sum of 700 million yuan to buy 20,000 online film and television copyrights. 】—— "UC Headlines"

[According to people familiar with the matter, Qunxing Capital spent huge sums of money to purchase over 20,000 hours of film library. 】——"First Finance and Economics"

[LeEco may change ownership of the largest film and television copyright library in the country. Is this the spring of the copyright era or capital hype copyright? 】—— "Exclusive Headlines"

...

This weekend weekend, people from all walks of life in the film and television industry are paying attention to this news. Qunxing Capital spent a huge sum of 700 million yuan to purchase more than 20,000 hours of exclusive copyright resources of the film library. At the current market price, it can be called a sky-high price.

It caused a huge sensation in the film and television circle.

LeTV had owned the country's largest film and television copyright library for a long time before, but it suddenly changed hands.

It is worth mentioning that LeTV has signed copyright cooperation since 2004. The price at that time was relatively low. Until now, LeTV has established a library of nearly 10,000 hours of genuine content, which is converted into nearly 10,000 episodes of film and television programs. The investment on the website exceeds tens of millions.

There are also some other online video sites that once announced a high-profile strategy of legalization, such as Kuliu.com.

When purchasing the copyright of film and television works, some websites have purchased the exclusive copyright of network transmission, and non-exclusive video websites need to purchase from the party that has obtained the exclusive copyright if they want to play these contents.

It took LeTV so many years to develop a copyright library of about 10,000 episodes, and it cost more than 10 million yuan, but Qunxing Capital spent 700 million yuan, and bought 20,000 hours of copyright library, explaining to everyone Three words: not bad money!

Other video sites simply don’t have the time and money. Some video sites have only a dozen or so people in their purchasing department, so how can they have the energy to connect with thousands of upstream content producers?

In the film and television industry, the number of major film and television companies on the upstream content production side is large and scattered, and there are not a few film and television companies that produce less than one drama a year. There are thousands of film and television companies, and some of them have been closed down and newly established.

But Qunxing Capital, which started with money, has the ability to connect with thousands of content parties.

The prices of film and television copyrights have been skyrocketing this year. The big reason is that Qunxing Capital has a lot of money and power, and they forced the prices up by themselves, offering prices that are almost irresistible to major content producers and film and television companies. .

On the one hand, Qunxing Capital is waving bright red banknotes, and on the other hand, online video piracy is rampant. If such a "fool" comes to give money, don't take it for nothing.

The biggest change in the video industry this year is the rapid rise in prices. At the beginning of the year, it may only cost 1,000 yuan per episode to buy the copyright of a film and television drama online, but now it is possible to buy a TV series or movie in the market. It needs 10,000 yuan/episode, or 20,000 yuan/episode, or even 50,000 yuan/episode for phenomenal hit dramas.

In just three months, the price of video copyright has skyrocketed ten or even dozens of times.

You know, last year in 2008, the overall market size of online video in China was 1.32 billion yuan. Qunxing Capital made 700 million yuan this year, more than half of the industry market size last year.

Simply inhumane.

And various film and television companies are now all kinds of bragging to support the star capital, and highly praised it, saying that the price of film and television content in new media has risen rapidly, indicating that the market has a higher understanding of the value of new media copyright, which is a manifestation of industry progress .

When the film and television company saw "fools" coming up to give money, they naturally wanted to brag and support it, sending all kinds of compliments without hesitation.

...

Meanwhile, Boss Jia couldn't sit still.

On the weekend of March 22, Boss Jia published an article on his Xinlang blog to criticize Qunxing Capital, and characterized his behavior of spending 700 million yuan to purchase 20,000 hours of film library resources as "copyright hooligans" and maliciously hyping the copyright market. The result of capital entering the market is bound to be all over the place, which will hurt the industry in the long run, restrict the development of new media, and so on.

Anyway, it was sprayed directly.

There is no way, Boss Jia has only accumulated about 10,000 hours of film library resources after tossing around for so long, and Qunxing Capital has worked for 20,000 hours since it came up, directly surpassing LeTV's double.

Boss Jia, can you not be impatient?

The bosses of various film and television companies read Boss Jia's tweeted article: Hi? Block our way of making money? Spray him to death!

As a result, Qunxing Capital didn't even end, and various film and television content producers directly began to confront Boss Jia directly in the middle and face to face.

This weekend's film and television industry was quite lively. Boss Jia scolded Qunxing Capital for maliciously hyping up copyrights, calling it a "copyright hooligan". Various film and television companies also used their resources to hire trolls to fight against them.

Including not limited to using its artists to come out and positively comment on Qunxing Capital's emphasis on film and television copyright, and praise it as respect for intellectual property rights.

...

Qunxing Capital headquarters, in the CEO's office.

Fang Hong, who just came here, is sitting on the sofa in the rest area. He is reading a paper newspaper, and the report is impressively related to Qunxing Capital's purchase of film and television copyright.

Huayu's assistant arrived and left the office with two cups of tea.

After a while, Huayu looked at Fang Hong and said, "Brother Fang, according to the feedback from the industry, it seems that we are losing money, and we should quote a lower price. We should be able to save at least 20,000 hours of copyright resources by purchasing these 20,000 hours. 100 million."

As soon as Fang Hong heard that the newspaper was suitable, he said: "You have done nothing wrong, so you should set a high price. Setting a high price means raising the purchase threshold. I am not short of hundreds of millions. If you raise the price, no one will be able to grab it from us." .”

Hearing what he said, Hua Yu suddenly realized.

Qunxing Capital raised the average price of online video copyright by ten or even twenty or thirty times in just three months.

In turn, it will lead to a consequence that other video sites will lose their bidding qualifications.

At this time, when major video websites want to purchase video copyrights, those film and television production content parties will quote them according to the price given by Qunxing Capital. If the price is low, the content party will not sell it to you.

Here Qunxing Capital’s quotation of 35,000 yuan/episode, you quote 1,000 yuan/episode, the price difference is more than 30 times, the content producers don’t need to think about it, just vote with their feet and definitely sell it to Qunxing Capital.

Even if Qunxing Capital will not come to purchase for a while, those content producers and major film and television companies will keep their copyright resources in their hands and not sell them, because the valuation has been boosted, but they have not realized it.

As a result, the procurement threshold has been raised, which means that the current major domestic video sites are unable to purchase genuine video resources, which is equivalent to the competitors disappearing in place.

No Money!

You know, online video sites burn a lot of money, and none of the domestic video sites are profitable, and they are all at a loss. Even the foreign Youtub video sites are also in a state of huge losses. It is difficult without a big blood transfusion behind them Can continue to operate.

At present, major video sites are relying on financing from the capital market to burn money to maintain their operations. It is very difficult to spend just one bandwidth fee. It is simply an extravagant hope to spend hundreds of millions of dollars to purchase genuine film and television resources.

If it is cheap, the content will not be sold, and if it is expensive, you can’t afford it, so you can only give up purchasing.

And Qunxing Capital has become "Party A's father" in a sudden change. After forcibly raising the threshold, there will be no competitors in the market to compete with you for copyright resources, unless the other party also uses "money ability" to bid. Unfortunately, almost all video sites None of them have this ability.

At this moment, the "BAT" Internet giants have not yet come to an end. Station B has not yet appeared, Penguin Video has not yet launched, Ali has not acquired Youku Tudou, and Baidu has not acquired iQiyi.

At the end, Hua Yu smiled and said, "Brother Fang's move is ordinary, but quite deadly."

Fang Hong took a sip of tea and said by the way: "Now that the company has sufficient liquidity, the music copyright can also be promoted. The same strategy will be adopted."

Hua Yu nodded: "Understood."

The beauty of this strategy is that it is a conspiracy. Even if you know it, there is nothing you can do. Either you give up competing with me, or you use the same level of financial strength to fight against me, a real money PK game.

Fang Hong immediately added: "For the next purchase, due diligence must be done. Now those content parties are probably celebrating while drinking champagne while laughing at us as rich fools. It is not ruled out that they secretly arranged to drive up the price. "

This is very likely to happen. The other party sees that you are not short of money and wants the copyright so much. Will they find a trust secretly and come to bid with you together?

You quoted a price of 35,000 for a play, and I entrusted you to quote 50,000 or 80,000. Would you follow?

Fang Hong smiled again: "But it's not a big problem. They find entrusters to play with us, at least they can rule out those video sites that really want copyright resources and are unable to participate. The two parties in the actual game are us and the content side. We can slowly Play with them."

...

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