Chapter 1282 [MIX's explosive sales data]

In a flash, time came to late June.

Just one week after MIX was launched, the outside world expected Xingyu Technology to announce the first-week sales of the product, but it was not announced until now, when June is about to end.

This made the outside world curious, and various rumors spread during this period, and voices of pessimism also appeared. Many comments on the Internet said that MIX was a product that was well-received but not popular, and the sales data must be very bad, otherwise they would not dare to announce it so late.

Moreover, this kind of pessimistic comment also took Xingyu Technology's STAR series of smart phones as an example. In the past, when new STAR mobile phones were launched, sales data were announced very frequently, and even the first-day sales were disclosed the next day.

MIX has not announced its sales for more than a month since its launch, which must be a pessimistic result.

Therefore, this product was also labeled as "well-received but not popular". The reason for this label is that MIX has been well-received during this period, and users are discussing it and it has been widely praised.

However, some professionals and professional data analysis agencies do not think so. They do not think that MIX's sales are bad, because big data will not lie.

Let's talk about one data indicator, that is, the degree of user discussion on the Internet and the number of related videos released. If the sales volume is poor, there will not be so many discussions and a large number of first-person video sharing.

Another data indicator is more convincing, that is, the transaction price of MIX headsets in the second-hand market.

The enthusiasm of scalpers for this product has remained high. If MIX headsets are not selling well, are scalpers helping Xingyu Technology to increase sales? Obviously not.

The latest second-hand transaction price of MIX headsets has been hyped up by scalpers to 28,800 yuan per unit. This price can almost buy three units at the official starting price, and as long as the owner is willing to pay, it can be sold quickly. One month after the launch, the liquidity is surprisingly good.

These data all show that MIX headsets have been sold out. Those who are pessimistic are obviously motivated by ulterior motives or some people who are jealous of the good domestic brands of domestic enterprises and are working hard to criticize, as well as some people who do not think independently and follow the wind and rain.

Those who truly have independent thinking ability and professional market data analysis ability do not think that MIX sales will be poor. What they are most curious about now is how popular it is. It is certain that it will be popular, but they don’t know how popular it is.

Finally, on the weekend of June 25, Xingyu Technology suddenly announced the sales data of MIX. Once this belated sales data was released, it attracted much attention from the market.

Many people in the technology circle are paying attention to it, including some bigwigs in the circle.

Lei Jun followed the news and saw the data released by Xingyu Technology. He couldn’t help but mutter subconsciously: "Damn, the sales of the first generation of products are so good..."

The words are full of envy and jealousy.

According to the sales data released by Xingyu Technology: MIX headset sales exceeded one million on the first day, with a specific number of 1.07 million units; sales exceeded 3 million units in the first week, with a specific number of 3.2 million units; sales exceeded 8 million units in the first month, with a specific number of 8.37 million units.

Once this data was disclosed, the entire market was boiling and caused a sensation in the industry.

The sales volume in the first month reached an astonishing 8 million units. However, it is impossible for a new product to maintain the sales volume of the first month every month. The sales volume will gradually slow down as time goes by. This is also a normal market law. However, based on the sales volume of more than 8 million units in the first month, the annual sales volume of MIX is definitely expected to be between 25 million and 30 million units. Now that the first half of the year is coming to an end, it is not an unattainable dream to sell another 10 million units in the second half of the year.

The report card of MIX headset far exceeded the expectations of various market analysts. They knew that this product would be a big hit, but they did not expect it to sell so well.

What does the sales volume of 8.37 million units in the first month mean?

Last year, the global shipments of various head-mounted display terminal brands were about 6 million units. This data is the shipment volume of all brands in the whole year of last year. The first month sales volume of MIX of Xingyu Technology directly overturned the global shipment volume of all head-mounted display devices in 2016. It is no exaggeration to say that it is crushing.

In 2017, the VR craze cooled down, and global shipments plummeted in the first quarter. In April, the shipments further declined month-on-month. Some institutions predicted that the shipments of the global head-mounted display terminal market this year would be 3.75 million units, which is half of last year's shipments.

But no one expected Xingyu Technology to reverse this trend. Before the press conference officially started, no one thought that Xingyu Technology would release smart head-mounted display terminals. They all thought that STAR5 was coming.

It was even more unexpected that Xingyu Technology would launch a head-mounted display product that was five or even ten years ahead of its peers, which brought this industry field back to a higher level of enthusiasm.

Since the MIX press conference, the head-mounted display terminal market has become hot again, and some capital that had originally withdrawn has returned again. Even some peer companies that were about to go bankrupt due to lack of financing have been taken care of by capital again and saved their lives.

Before MIX came out, institutions predicted that the sales volume of the head-mounted display terminal market this year would be less than 4 million units. However, now Xingyu Technology's MIX head-mounted display alone has achieved more than 8 million units, which is six times the global shipment volume of other similar competing products in the first half of this year. It also directly locked the annual shipment volume of the head-mounted display terminal market in advance to tens of millions.

Many analysis agencies have raised their expectations, and the global shipments of the head-mounted display terminal market in 2017 are expected to be between 20 million and 23.5 million units, while the shipments of MIX under Xingyu Technology in 2017 have been raised to 18 million units, and the global market share is expected to be between 76.5% and 90%.

Xingyu Technology has single-handedly raised the status of the Greater China market to the position of the world's largest head-mounted display terminal market, and this exaggerated market share can be said to be a single-handed crush of all similar competitors in the world.

Both industry insiders and people in the capital circle have realized that such products can be sold so well, and they have seriously underestimated the potential and explosive power of this market.

It also proves that it is not that there is no market for head-mounted display terminals, but that the products are not good.

The sales data and market share of MIX directly established Xingyu Technology's absolute leading position in the head-mounted display terminal market, and no one can shake its position, because there is currently no similar competitor in the world that can compete with MIX. MIX's leading position is unique and even more so.

In the field of head-mounted display terminals, it is now MIX and others.

The shipment volume is already at the crushing level. If compared with sales, it is even more shocking. It is hard to describe the crushing level.

In 2016, the global head-mounted display terminal shipment volume was more than 6 million units, with sales of 1.8 billion US dollars, about 12 billion RMB excluding exchange rate changes. The average unit price of VR equipment is about 2,000 yuan per unit. After those who have bought it and disassembled the product, they know how simple those VR head-mounted displays that are described as high-end are. In contrast, MIX is simply not a product of this era, which is why many people have similar feelings.

After the VR craze last year, it suddenly cooled down in the first quarter of this year. The first batch of experiencers called it a scam.

The MIX head-mounted display sold 8.37 million units in the first month, with sales reaching a huge amount of 75.8 billion RMB. The sales of other similar competing products in the first half of this year only added up to a fraction of the sales in the first month. Its sales in the first month accounted for 93.12% of the sales of the head-mounted display terminal market. This proportion will definitely exceed 95% throughout the year.

These data are undoubtedly hopeless from the perspective of similar competitors and peers, but they deserve the title of MIX headset not belonging to this era, and only such data deserves such a title.

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