Chapter 1411 [If the robot dog wants to sell well, it must capture the hearts of children]

The commercial version of the robot dog of Bionic Power Company is actually cheap for its technical content and the price of 10,000 yuan. However, 10,000 yuan itself is not that cheap. The market size will definitely not be too exaggerated, and it is impossible to replace pet dogs in a short time.

If you want to sell well, unless the price can be reduced by ten times and the retail price is about 1,000 yuan, it is possible to quickly popularize it, and the general public will not hesitate to pay 1,000 yuan to buy such a robot dog.

The retail price is 10,000 yuan, which is difficult for ordinary consumers to buy immediately. They have to think carefully before deciding whether to buy it.

However, this does not mean that there is no market potential, because the market is large enough, the population of Greater China is 1.4 billion, and e-commerce online shopping logistics is now super developed.

With such a huge market size, there are many people who do not care about the price of 10,000 yuan products and just buy them because they like them, including some technology enthusiasts who are potential customer groups.

With an overall market size of 1.4 billion, even if the market audience of the product is small, the absolute number will not be low.

The market potential of focusing on family life scenes is that the annual sales volume can reach 1 million, which is also a market share of about 10 billion, which is already a very large amount, and there are no competitors in the market now.

Whether it is price or technology, it cannot compete with Bionic Power Company, and the commercial market is not only focused on family life scenes, but also on fire protection applications, industrial applications, etc.

Industrial application scenarios, such as inspecting dangerous infrastructure, such as chemical plants, sewers, etc., and performing remote management tasks, can be configured with a robotic arm to grab objects at will.

In short, the comprehensive civilian market size of robot dogs is definitely larger than the military market, there is no doubt about it.

When will the military market be larger than the civilian market? That is when a large-scale war occurs. At this time, as a battlefield consumption-type combat unit, a large-scale war of attrition occurs on the front line, which requires a huge amount of energy for continuous production and supply.

In any case, Bionic Power Company has always attached great importance to the commercial market, and the company has always practiced the strategic thinking of military and civilian integration as a development strategy.

Bionic Power also decided to cooperate with Yixing Media again. The previous documentary they cooperated with was quite successful. This time they planned to cooperate on the robot dog product, using the robot dog as the theme element to create a family-friendly commercial animated film or even a series.

The film production budget was based on Hollywood A-level production. Bionic Power directly gave a budget of 400 million yuan, and Yixing Media directly gave a budget of 200 million yuan. At the same time, several other film companies were pulled in to invest and share the risk, with a total budget of 922 million yuan.

That is a production cost budget of about 135 million US dollars, which is the same level as the production cost of Hollywood blockbusters.

Give a big theme and let the screenwriters and directors of Yixing Media Group write the script and direct the production. If the box office performance after the release is good, or if it has a significant driving effect on the sales of robot dogs, then this animated film will be turned into a series and developed into a sequel.

Focusing on family life scenes, if the robot dog wants to sell well, it must capture the hearts of children.

Shooting an animated film for linkage is a good promotion channel. If the movie is a big hit, the children will definitely ask their parents for such a technological cute pet, and the parents can't stand the noise of the "divine beast" at home.

The robot dog has a powerful natural language exchange and search engine. As a technological cute pet, it can satisfy children's curiosity, just learn and solve difficult problems. To put it bluntly, it gives this product a certain educational significance that can help children.

As long as the education of children is mentioned, it will be different. No matter how poor you are, you can't be poor in education.

It can cultivate children's curiosity and interest in science. Children are already clamoring for it. Parents have many reasons to spend 10,000 yuan to buy a robot dog. They have to get one at least. Tutoring classes don't blink tens of thousands of yuan, and they don't care about the 10,000 yuan.

How can children stand seeing their playmates showing off such cute pets? They will definitely clamor for it after returning home.

In short, as long as you can capture the hearts of children, you can definitely get parents to place orders obediently.

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It turns out that it was a wise choice for Bionic Power Company to ask Xingyu Technology's industrial design team to design the appearance of the robot dog. Two weeks after the product was put on the shelves, the best-selling style was the cartoon cute pet model. Among the 37,000 robot dogs sold in two weeks, cute pet robot dogs accounted for about 70%.

Although some technology enthusiasts like to DIY their own personalized play, it is still a niche.

If you want to sell well, you still have to please the children. It is certainly important to impress parents, but the "divine beast" that impresses parents is undoubtedly more important.

The cute pet robot dog created by Xingyu Technology's industrial design team is indeed loved by children. After school, parents take the cute pet robot dog to pick up their children. The children ride the cute pet robot dog and are very satisfied with the eyes of other classmates watching and envious.

Then there was a scene where other parents were in a state of panic because their children pointed at the cute pet robot dog and clamored to buy one. The parents who bought the cute pet robot dog also watched for fun, thinking that they had to make others bleed after spending a sum of money. Seeing other parents with a panic expression, they felt that the money was not wasted.

Some parents did not buy it, in addition to their children clamoring to buy it, they were also worried that their children would be inferior and unconfident in front of their classmates, which was something parents did not want to see. After thinking about it, they bought it, everything was for the growth of their children, and bought it. Although tens of thousands of yuan were not cheap, they could afford it, so they bought it.

It must be said that the marketing positioning strategy of Bionic Power Company was very clever, "Everything for the growth of children" was too lethal to parents. As long as they captured the hearts of children and became popular in the circle of children, the expected commercial market size of robot dogs could be boldly adjusted upwards.

The sales of cute robot dogs account for an absolute majority share, which also makes Bionic Power Company more determined to make a well-made large-scale animated film. As long as the box office is not a big loss, or as long as it can be loved by children, it doesn’t matter if the box office loses a few hundred million. Sequels can be made.

In addition to the animated film, Bionic Power Company discussed with Yixing Media and is also preparing to create a 3D animated series with robot dogs as the protagonists for serialization. The general theme is a story about a child protagonist and a super robot dog growing up together. As for the specific storyline, let the screenwriters create it.

The film and television planning draws on the development route of animations such as "Boonie Bears" or "Pleasant Goat", serializing animated series for a long time, and then regularly launching animated films.

Children who often watch animations or movies certainly hope to have a cute robot dog. In short, it is necessary to capture the hearts of children and focus on robot dogs in family life scenes, and sales will not be bad.

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