Chapter 1460 [Despair! My fellow competitors are all masks of pain]

At this moment, the live broadcast room of the press conference was filled with three consecutive "???" question marks, and then various words expressing incredible things were flooding the screen.

Before Qin Feng announced the price, almost everyone's mental estimate was more than 800,000 or even more than 1 million yuan. As a result, the most expensive SCU-3 was only sold for 500,000 yuan. Most people still can't afford this price, but those who can afford it almost all think it's cheap, and even some people who can't afford it think it's cheap.

The most important thing is that the price of the sedan-type pure electric SUN-3 was only 369,800 yuan. What about the new car-making forces such as Moupeng and joint venture cars? Will they be slaughtered?

Especially the BBA series fuel vehicles, Xingyu Technology's price makes the BBA series cars feel deeply malicious.

At this time, an industry insider sitting in the front row at the press conference couldn't help but ask loudly: "How is it possible? How can it be sold at a price of 369,800? This is definitely a loss. It is absolutely impossible to sell at such a price under normal circumstances. Such a price can never reach such a technical level!"

He said it firmly, using several "absolutely" words in succession.

Some reporters at the scene couldn't help but give the camera to this practitioner. The other party was wearing glasses and his words and deeds were very excited.

Qin Feng on the stage also heard his words, and immediately smiled and said: "Others can't do it, but it doesn't mean that Xingyu Technology can't do it. This friend's question is very representative."

At this point, everyone present looked at Qin Feng, and the media cameras also turned to him.

Qin Feng looked away from the practitioner and then looked around the audience and added: "Xingyu Technology's products are targeted at the high-end market, but high-end does not necessarily mean high prices, and high prices are not necessarily high-end. Money must be earned. If we still use subsidies to lose money in exchange for market share, then our overall cost will reach a number that we cannot afford."

At this point, Qin Feng turned and said with a very affirmative tone: "The actual situation is that our SCN-3 can still create a gross profit margin of about 20% per vehicle at the current pricing level, and the SCU-3 can create a gross profit margin of about 23% per vehicle."

What?

The whole audience was in an uproar again!

Everyone was stunned, dumbfounded again, and their faces were dull.

Many industry insiders and peers heard their heads buzzing. How is this possible? How does Xingyu Technology's cost control achieve a gross profit margin of more than 20% while selling so cheaply? What kind of alien technology is this? It's outrageous!

Obviously, this has exceeded the cognitive ability of all industry peers.

The gross profit margin of SCN-3 is 20%, which means that the gross profit of a pure electric model is expected to reach RMB 73,900, and the gross profit of a hybrid model is expected to reach RMB 87,900; the gross profit margin of SCU-3 is 23%, which means that the gross profit of a pure electric model is expected to reach RMB 98,800, and the gross profit of a hybrid model is expected to reach RMB 114,900.

An industry insider present was shocked and said to himself: "If this car is sold, cars above 300,000, whether electric or fuel-powered, whether several new car-making forces, or traditional joint venture cars, BBA will have to be directly crushed..."

Especially the BBA series cars, that is, Mercedes-Benz, BMW, and Audi, the three foreign luxury car brands. Xingyu Technology set such prices for these two cars to target BBA's market share, and to beat these foreign car companies to the point where they can't take care of themselves.

The pure electric range of the sedan SCN-3 is 1,700 kilometers, and the hybrid range is 2,000 kilometers. The pure electric range of the SUV SCU-3 is 2,200 kilometers, and the hybrid range is 3,000 kilometers.

Including a series of innovative technologies, such as battery capacity, charging rate, etc., which are three generations ahead of the industry, and are sold at such a price, how can BBA series cars compete with them?

And the electric cars sold by those new car-making forces are now sold at a price of more than 300,000 or 400,000 yuan. How can they compete with Xingyu Technology's N3 and U3?

Such high-end technology products can also have the ability to be cost-effective, which is definitely a rhythm of slaughter and explosion!

The most shocking thing for peers and friends in Bengbu is that they are actually profitable, and the profit is so amazing, with a gross profit of more than 50,000 yuan per car.

These two models of Xingyu Technology have not yet been sold, and the price announced at this moment almost makes a group of peers and friends feel desperate. Even BYD, who was originally relieved and felt that the competition between the two sides was misplaced, is trembling.

Even at this price, the average gross profit of N3 and U3 reached 93,900 yuan, which is several times that of BYD. According to the company's financial report data, BYD's profit per vehicle is less than 6,000 yuan.

What does this mean?

It means that Xingyu Technology has a huge room for price reduction as long as it wants.

If Xingyu Technology can further reduce costs and profits, wouldn't the pure electric version of SCN-3 be sold at a price below 300,000? Which car brand in the world today can withstand the offensive of Xingyu Technology?

BYD is now in a panic and is sweating profusely.

As for the friends and business colleagues who sold for more than 300,000 yuan, their faces were full of despair and they were masks of pain.

It is foreseeable that car owners who can afford 300,000 yuan to buy a car will most likely bite the bullet and spend an extra 60,000 to 70,000 yuan to buy an SCN-3 sedan from Xingyu Technology. This car will definitely cost 37 It can bring you an experience that cannot be purchased with more than a million dollars of luxury cars. This experience can be called a supercar-level enjoyment.

Just from the industrial design of the exterior, at first glance, the intuitive impression is that this car must cost at least several million as a luxury car, but in fact, it can be purchased for less than 370,000.

It is no exaggeration to say that the SCN-3 sedan is definitely a dimensionality reduction blow for cars priced above 300,000 and below 5 million.

More than 80% of the car owners and consumers who watched the live broadcast, those who could afford this price, decided that they must buy a whole car. It was difficult to resist when the price was not announced. The moment Qin Feng announced the price, he simply couldn’t. resist.

…

But at this moment, in the middle of the press conference stage, Qin Feng looked around the thousands of audience members with a bit of smile and said loudly: "Whether you choose the sedan version of SCN-3 or the SUV version of SCU-3, these two cars are the best." There are pure electric models and gasoline-electric hybrid models.”

Qin Feng swallowed to moisten his throat and continued: "For car owners in the south, we recommend choosing a pure electric model, because the climate in the south is relatively more friendly to pure electric cars; for car owners in the north, we recommend choosing a gasoline-electric hybrid model, because The climate and environment in the north are more extreme and not so friendly to pure electric vehicles.”

"The main reason is that the extreme temperature difference climate in the north is not very friendly to battery life. The north has a hard-core demand for heating, and the waste heat generated by the engine can be well recycled and reused. In addition, the north, especially the northwest, is sparsely populated and requires greater heating. Range, these are the advantages of gasoline-electric hybrids in the north.”

Qin Feng then smiled and said: "Of course, our ultimate goal is to make pure electric models fully adapt to the extreme environmental climate and temperature differences in the north through continuous technological breakthroughs."

When many consumer car owners heard this, they couldn't help but say that what Xingyu Technology has done is already super awesome, don't be in a hurry, just take your time!

Everyone also believes that Xingyu Technology will definitely be able to overcome this technical problem in the future, especially the die-hard fans.

At the end, Qin Feng looked around the audience and said: "The biggest problem currently restricting SCN-3 and SCU-3 is production capacity. Our original plan was to release it next year or the year after that. By then, the production capacity problem will definitely be solved. "

Then Qin Feng changed the topic and said with a smile: "But our development team has been holding it back for so many years, and it really can't be held back anymore. We don't want to hold it back any longer, and we can't wait to show it to everyone."

As soon as these words came out, there was a burst of laughter at the scene. One audience member said happily: "It is really uncomfortable to hold it in for so many years. It seems that it is really broken, haha!"

Qin Feng on the stage still smiled and said: "Starting from next Monday, Xingyu Technology's offline stores, online official website supermarkets, e-commerce platform flagship stores and other channels will start the first batch of product reservation activities. The total quota is 80,000 vehicles, and the first batch of orders is expected to be delivered around February 2020. If the production capacity expansion goes smoothly, large-scale deliveries will begin in the second half of next year.”

The biggest problem now is production capacity. The production line is still being expanded, and it is not yet possible to pick up the car immediately upon payment. Qin Feng chose to give quotas in batches, wait until one batch is sold out, and then start booking for the next batch.

After a while, Qin Feng added: "Currently, there are 4,000 products in stock, including 1,000 N3, U3 pure electric vehicles and gasoline-electric hybrid vehicles. We will launch a pioneer experience program. You can participate in the program today, with a limit of 4,000 places. Friends who are here can place an order directly today, and if it is faster, you can pick up the car this afternoon, and the car can be picked up tomorrow at the latest. ”

Good guy!

Some consumers and car owners at the scene had already decided to buy it. When they heard this, they immediately became excited on the spot!

The early mover experience plan is arranged, so the efficiency of picking up the car will be very fast. The procedures are all handled through special channels, and Xingyu Technology has arranged them clearly.

…