Chapter 1465 [Crush them first]

If Xiaomi wants to follow the route of Xingyu Technology to go high-end, it is basically certain that it will not work.

Because cheapness and cost-effectiveness have been deeply rooted in the hearts of the people as the characteristics of the Xiaomi brand. It can be said that Xiao He is the reason for Xiao Mi's smartphones to try to impact the high-end market many times, but they have been frustrated repeatedly.

The vast majority of consumers think that they buy Xiaomi for cost-effectiveness and cheapness. If you sell a Xiaomi phone for 8,000 to 9,000 yuan or even tens of thousands of yuan, consumers will think, why not buy a STAR6 with this money? At the very least, the priority consideration of buying an iPhone is also ranked ahead of Xiaomi.

Today, it is almost impossible for Xiaomi to reverse this situation. Its brand characteristics and consumers' concepts have been deeply rooted in the hearts of the people. It is extremely difficult to change people's concepts. It must be able to bring about truly subversive changes.

For example, if we can launch truly epoch-making products, it is like the first generation of STAR mobile phones of Xingyu Technology, and the first generation of iPhone phones of Apple a few years ago, and we can form a gap-like lead over our peers at the same time, and only in this way can we achieve real transformation.

If we have such ability, what else can we say? Repeated failures in the high-end market are just impossible...

And the two new energy vehicles, the N series and U series, launched by Xingyu Technology, have formed a dimensionality reduction attack on our peers, and the advantages that fuel vehicles are proud of have disappeared. Various gap-like innovative technologies are leading, and the technical level is three generations ahead of our peers. The intelligent driving technology is unique in the world and belongs to a unique existence.

The most terrible thing is that it is not expensive to sell, which is the rhythm of super dimensionality reduction.

The two cars of Xingyu Technology are sold relatively cheaply and have the ability to have cost-effectiveness, but this cannot be said to be cost-effective like Xiaomi. These are two completely different things, because Xingyu Technology does not lower prices by lowering profit margins.

Selling at such a price still has a gross profit of more than 20%, which is actually very scary. Only people in the industry know how shocking this is.

High-end does not necessarily mean high price, and high price does not necessarily mean high-end, but it depends on whether it has high added value profit margin and leading innovative technology.

Xingyu Technology has priced SCN-3 and SCU-3 in the range of 350,000 to 500,000. In fact, there is a very clear strategic goal, which is to completely crush foreign brand cars represented by BBA series cars, because this price range is the largest profit scale in the automotive industry, and this price range is dominated by foreign brands such as BBA series cars.

Then they must be crushed to pieces. Only by crushing them first, whoever is obedient will be rewarded with a bite of rice.

Crushing these foreign car companies is a very critical strategic link in the future development of overseas markets, and it is even indispensable, because Fang Hong wants Xingyu Technology's intelligent driving system to also connect to those foreign car brands, and to be the Windows system in the automotive industry. It's that simple.

Under normal circumstances, would those foreign automakers agree? Would they be willing? Impossible!

Let's crush them thoroughly first, and make them clearly realize that they can only survive if they connect to Xingyu Technology's intelligent driving system and accept the new energy vehicle standards set by Xingyu Technology. Otherwise, they will be waiting for bankruptcy or reverse acquisition...

As long as they accept it, it means that Xingyu Technology has taken a critical step in its strategy to open up the international market.

And to achieve this strategic goal, the first step is to crush them in the Greater China market, because these foreign auto brands cannot survive relying solely on their own market share in their own countries.

…

Fang Hong stayed in the R\u0026D center for a while and left now. Qin Feng and others followed him on foot. Fang Hong said as he walked: "The mid-to-high-end position is Xingyu Technology's favorite and comfortable position. In the new energy vehicle sector, we are stuck at the 350,000 to 500,000 position line. After gaining a foothold in this position, we will fight from top to bottom. This potential energy is very strong."

Qin Feng nodded: "Not bad. And from the current feedback, the market performance of N3 and U3 will not be bad. It depends on the performance of the reservation tomorrow, but I am very confident about it."

At present, Xingyu Technology's current strategic goal is very clear, to quickly gain a foothold in the mid-to-high-end position, and then fight from top to bottom, that is, dimensionality reduction.

After a while, Fang Hong asked: "How is the promotion of Tai Chi intelligent driving system going?"

Unless it is absolutely necessary, Xingyu Technology itself will not make cars below 300,000, that is, it will not go to the mainstream market to open the book for other car companies. If it wants to roll, it can really roll more than 90% of peer car dealers.

No way, the hard power is too strong.

SCN-3 is priced at 369,800 yuan and still has a gross profit of more than 20%. People outside the industry may not understand this, but peers see such data as if they were reading a horror story.

Although it does not compete with other peers in the mainstream market, Xingyu Technology wants to promote its Tai Chi intelligent driving system solution in the mainstream market and become the Windows of the automotive industry. It is that simple and plays the role of a supplier in the mainstream market.

At this time, Qin Feng replied helplessly: "This matter is not going smoothly. One car company has even stated that it does not want to hand over the "soul" to Xingyu Technology. The major car companies have also shown varying degrees of resistance to our intelligent driving solutions."

Hearing this, Fang Hong sneered, and then said lightly: "Then there is no need to try to please them, just crush them first. You have confidence in N3 and U3, I have more confidence than you, let these two cars give the world a little shock first, and fill the production capacity for me as soon as possible."

The head of the new energy vehicle department next to him couldn't help but smile and said: "I can see that these people will only recognize the reality when they are really hurt and scream in pain."

What else can be done? Just do it.

First, crush the foreign cars represented by the BBA series of cars. If this still can't deter them and they still can't recognize the general trend, then just increase the intensity. If it really doesn't work, Xingyu Technology will personally enter the market to make mainstream products. Not making cars below 300,000 does not mean that Xingyu Technology cannot do it.

Xingyu Technology has a lot of good cards in its hands, and it has the initiative. It can play any way it wants, and it is calm and composed. This is based on its super hard power.

…

After the weekend, it is Monday, September 9.

The A-share market ushered in the first trading day of the new week. In the morning, the call auction of the SGX market ended. The SGX 50 Index opened at 5775.94 points, a sharp jump upward +1.07%, breaking the recent six consecutive positive indexes and also breaking the historical high.

The main reason for the sharp opening is that Xingyu Technology opened +2.73% higher today. If such a high opening is placed on other stocks with a market value of tens of billions or hundreds of billions, it will basically have no effect on the market index, even if it reaches a market value of hundreds of billions.

But Xingyu Technology is different. After opening +2.73% today, the market value officially broke through the 16 trillion market value mark. This +2.73% increase brought a huge net increase in market value of 420 billion.

At present, the total market value of the SGX market has reached 72 trillion yuan. The market value of Xingyu Technology of 16 trillion yuan directly accounts for about 22% of the total market value of the SGX market, which is quite exaggerated.

As a constituent stock of the SGX 50 Index, Xingyu Technology's weight in the index has reached 29%. The total market value of a stock accounts for more than 20% of the total market value of the stock index where the stock is located. The rise and fall of this stock can determine the rise and fall of the index. The greater the weight of the individual stock in the index, the greater the impact of the rise and fall of the stock on the sector index.

In other words, the trend of Xingyu Technology largely determines the trend of the SGX 50 Index. Now Xingyu Technology's rise and fall of 1 percentage point will have a very obvious impact on the trend of the SGX 50 Index.

Another stock also has a very obvious impact on the trend of the SGX 50 Index, that is Matrix Quantum. The current market value of this stock has also soared to an astonishing 9.35 trillion yuan. It can be basically determined that the next stock with a market value of 10 trillion yuan in the A-share market is Matrix Quantum.

These two stocks are called the "big and small kings" of the SGX market by stockholders, and the weight of Matrix Quantum in the SGX 50 Index has reached an astonishing 17%.

The weight of these two stocks alone accounts for almost 46% of the SGX 50 Index, which is close to half of the weight.

If the SGX 50 Index wants to rise, these two stocks should at least not fall sharply without contributing to the increase of the index. If these two stocks fall sharply, the other 48 constituent stocks in the SGX 50 Index will rise collectively and cannot offset the drag of the decline of these two stocks on the index.

Vice versa, if these two stocks rise sharply, even if other constituent stocks fall collectively, they can offset their sharp decline, and even pull the index up.

Stockholders call these two stocks the "big and small kings" of the SGX market, and this nickname is well deserved.

... (End of this chapter)