Chapter 1473 [Why would I need a bicycle if the super boss is flying with me? ]

At this moment, Fang Hong was still chatting with Qin Feng via video link. After discussing the cooperation with Tongtai Automobile Group, Fang Hong turned to say: "Sate is not planning to hold a global electric vehicle and mobile technology exhibition in October. Shall Xingyu Technology bring new energy vehicles to the exhibition this time?”

Sat tycoons are now very keen on playing with technology, and have also set up the 2030 Vision Goal, which aims to transform the country through the use of clean technology and sustainable energy. In this vision, sustainability and new energy electric vehicles are one of the areas that Sate Tuhao is most passionate about.

Obviously, as an oil-producing country, the Sat tycoons also know that they can only live a prosperous life for many years relying on oil. Nowadays, technology is developing so fast. If they don't transform, they will definitely be doomed.

This exhibition organized by Tuhao Zheng is also one of the largest energy electric vehicle and technology exhibitions in the Middle East.

Qin Feng said: "I have already arranged this. Not only will I bring N series cars and U series cars to the exhibition, but I will also bring A series cars and R series cars for their first public debut."

Fang Hong nodded in approval and said, "Well, that's pretty good. It shows the importance we attach to the region."

It is worth mentioning that Xingyu Technology was actively invited to this big exhibition organized by Sate. The SCN-3 and SCU-3, which have just been released, are very popular, but there is not much enthusiasm outside because Magnesium Western The media are doing their best to suppress the spread of information.

But that doesn't mean that no one knows about it. The elites on the Sate tycoon side know it. Their cooperation with many companies in the galaxy is getting closer and closer, and they are basically strategic-level cooperation.

There is no doubt that it is an inevitable strategy for the domestic automobile industry to go global and market. In the past, it was used as a processing plant for Magnesium West. Now the industry is upgrading and transforming, and cross-border trade must gradually shift to one belt and one road. To put it bluntly, the focus is Placed in non-magnesium western markets.

Cars are big-ticket commodities for individual consumption. A car can be sold for hundreds of thousands. The scale of the entire industry chain is much larger than that of smartphones.

Fang Hong said methodically: "In the future global automobile market, domestic automobile brands will account for more than 70% of the global market share. This is our goal. Xingyu Technology's long-term goal is to account for more than 70% of the global market in China." accounting for more than 70% of the total.”

That is to say, domestic automobile brands account for 70% of the global market share, and Xingyu Technology alone accounts for more than half of the global market share of 50%, while other foreign brands account for less than 30% of the remaining market share.

In other words, under the new world market structure in the future, the combined market share of all foreign car brands will be lower than that of Xingyu Technology. Adding them all together, Xingyu Technology still has 20% more market share than them.

Fang Hong looked at Qin Feng in the video and said: "The transformation of the automobile industry from the era of fuel vehicles to the era of pure electric drive must be a pattern of rising in the east and falling in the west. Only by allowing domestic car brands to obtain the maximum profits in the automotive industry can It can be called a transformation from an industrial country to an industrial power.”

A large industrial country is equivalent to a magnesium processing factory for the West, which is completely different from a powerful industrial country.

Qin Feng nodded, and Fang Hong continued: "The overseas strategy of Xingyu Technology's new energy vehicle business is not to rush to open the European magnesium market, but to win the non-magnesium Western market first."

Now it is unrealistic to sell to the European magnesium market. Xingyu Technology itself has been sanctioned.

However, what is different about this new energy vehicle is that it does not have any Western technology. It is a 100% domestic product. This is another important reason why SCN-3 can sell for 370,000 yuan, and it sells like this The price still has a gross profit margin of 20%.

In the expansion of overseas markets, we will not sell gasoline-electric hybrid vehicles, but only pure electric models.

If it is a fuel vehicle, it will definitely not be able to get around the technical and professional barriers of the West, and it can use old excuses to block the internationalization of Xingyu Technology's new energy vehicles.

However, pure electric vehicles will not work, because pure electric vehicles directly bypass a series of barriers of traditional fuel vehicles, and motors, batteries, electronic controls, and intelligent systems have all left Magnesium Western companies behind. After a few streets, the only thing that the West can offer is Tesla.

In turn, it has even erected patent barriers and technical barriers to new energy vehicles for Western car companies. As far as the current situation is concerned, the main constraint on the internationalization of Xingyu Technology's new energy vehicles is the issue of production capacity. Domestic current Not enough to sell.

Xingyu Technology's new energy vehicle internationalization path will first open up sales in non-Western markets. This is actually a monetization hunt for traditional fuel vehicle companies in the West.

Defeat them in the domestic market, and capture the non-Western markets internationally. As long as they do these two things, they will be completely crushed. There will be no chance of turning around, and there is no need to go to Europe. The market suffered.

This is because the traditional fuel car companies in the West cannot survive with so many car companies relying on their small market size within Ou Magnesium. With so many car brands now, at least half of them will die, and the rest will barely survive. The edge of the line.

But at this moment, after Fang Hong thought for a while, he immediately looked at Qin Feng's image and said: "This time when I go to Sate to participate in the exhibition, let's bring Yang Zhenghai with us, and let him lead a technical team to improve his posture and see the world. . As the first to take advantage of this, Tongtai Automobile Group will set a benchmark for the future internationalization, and Tongtai will also get a share of the overseas mainstream mass consumer market.”

Qin Feng immediately responded: "No problem, I will make arrangements later."

If Yang Zhenghai was notified of this matter, he would definitely follow him happily. The super boss would take it with him personally, so what else would he need for a bicycle?

Going to sea? globalization? Sell ​​cars all over the world?

For this kind of thing, Yang Zhenghai never dared to dream that one day Tongtai Automobile Group would be able to sell cars all over the world, but with the super power of Xingyu Technology, it was no longer a dream.

Fang Hong continued slowly: "You have to let Tongtai Automobile Group understand one thing. If you decide to do cross-border trade, as a multinational company, if you want to become stronger and bigger, you must have strategic thinking and know who is We must understand who is good with our country and who is not, and who may be our country’s potential rival in the future.”

"If Tongtai Automobile Group goes abroad without strategic thinking, it will not be able to succeed in foreign markets. It will be eaten by others wherever it goes. It is just meat on other people's chopping boards. From the moment a company goes abroad, it can truly rely on Yang Zhenghai must fully realize this. "

"If he doesn't understand this truth and doesn't have such awareness, he may even believe that Western rhetoric is not powerful, and if he does, it will be reduced to a wedding dress and eaten by others."

In the international market, Xingyu Technology's new energy vehicles still focus on the mid-to-high-end market, and then they go overseas with their younger brothers. The younger brothers focus on the mass market, which is the so-called low-end market.

This is to launch an all-round hunt for those car companies in the West. Of course, the door to the European magnesium market must be pried open, but the strategy is to hunt.

Squeeze them out of the Greater China market, and then squeeze them out of the non-magnesium Western markets. If you don't take the initiative to go to their market, they will be unable to enter the local market. Sooner or later, they will fall to their knees. Otherwise, their many car brands will starve to death based on their own local market size, because they will inevitably be involved...

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