Chapter 1477 [TikTok's momentum has reached an unprecedented level this year]
As of January 2018, Tik-Tok had approximately 55 million global users. By December 2018, which is the end of last year, the number of Tik-Tok global users exceeded 261 million. As of October this year, 2019 , this number has exceeded 500 million, 527 million to be exact.
Faced with the competition from Qunxing Group in the domestic market, Mr. Zhang really lost his temper. At one point, his heart was broken and he almost lost the motivation to fight. He also told investors that with the existence of Qunxing Group in China, it would be impossible for any new talent to rise in the future. , bluntly saying that this is the era of stars.
In the end, it was the angel investors who encouraged Mr. Zhang to move overseas to avoid the competition from the stars.
Of course, Mr. Zhang still has no idea that the angel investors he regarded as Bole were actually people from Qunxing, and were the result of Fang Hong's private arrangement.
As Mr. Zhang adopted the investors' suggestions and moved to overseas markets, and received greater support from investors, Mr. Zhang also became more effective in fighting. He felt that if he didn't make any achievements, he would be sorry for the investors who were so optimistic about him. , even after several entrepreneurial failures, investors persisted and increased investment.
In less than three years, Mr. Zhang has made Tik-Tok what it is today and has become a world-class social media platform. In less than three years, the number of global users has exceeded 500 million. , this speed is quite exaggerated.
At present, Douyin, which is officially a star in China, and Tik-Tok, which is internationally known, have a combined user base of 1 billion.
Internationally, Tik-Tok currently has around 165 million daily active users. What many young people in BeiMei like to do every day is to use Tik-Tok. Its popularity is not unreasonable.
As early as September 2017, Mr. Zhang fell in love with the music video community application musical.ly. The application was launched in April 2014. Mr. Zhang wanted to acquire it, but as a start-up company, where could he have the money?
The angel investor took action again. The intensity of support shocked Mr. Zhang. He felt that this investor was so "stupid" that he doubted his life, as if he was the stupid son of a landlord. He was rich and still supported the data as usual. Mr. Zhang, who failed in his first business venture.
At the beginning of November 2017, angel investors threw musical.ly in Mr. Zhang’s face. Mr. Zhang was dumbfounded. It was said that he spent US$1 billion to acquire it. The industry even once said that this is true love. ah!
After that, it was merged with Tik-Tok and combined with Tik-Tok’s algorithm recommendation, and it skyrocketed.
At that time, musical.ly was already the most popular short video social platform in Beijing Magnesium. Even Facebook founder Zuckerberg often interacted with musical.ly CEO on it, so much so that there were rumors that Facebook was interested in Acquired musical.ly.
As a result, he was overtaken by others, and Zuckerberg missed out on musical.ly, which also gave Mr. Zhang an opportunity to develop Tik-Tok.
According to data released by Tik-Tok in the third quarter of this year, the number of users in Beimei alone has exceeded 100 million. You must know that the total population of Laomei is only that large. This amount already accounts for about one-third of the population. , and there are 26.5 million active users playing Tik-Tok every month, about 65% of which are young people between the ages of 16 and 24. It can basically be said that all young people in Lao Mei’s family are playing Tik-Tok.
The explosion of Tik-Tok this year has alarmed Zuckerberg. Within Facebook, Zuckerberg also regards Tik-Tok as a competitor.
Just in July this year, Zuckerberg said this when participating in an internal Facebook meeting: "Tik-Tok is indeed the first consumer Internet product of a large Eastern country's technology company to do well on a global scale. We are trying to first see if we can gain a foothold in areas where Tik-Tok has not yet completely become big, and then compete with Tik-Tok in large areas.”
Zuckerberg can say this because he has obviously studied Mr. Zhang’s entrepreneurial team. Knowing that Mr. Zhang was overwhelmed by the stars in China, he really couldn’t stand it and decided to leave the Greater China market and move to overseas markets. , and in the end, this approach was really successful, and now Tik-Tok is at its peak.
Seeing the popularity of Tik-Tok, Facebook launched its own short video application Lasso last year. However, the software was downloaded less than 500,000 times in 2018, which can be said to be a complete failure.
Obviously, Zuckerberg didn't plan to do this at first, until he saw his Lasso being hung up and beaten. It had less than 500,000 downloads a year, which is an exaggeration to say it was hung up and beaten.
Because of this, Facebook had to study Mr. Zhang’s team and success path, and wanted to imitate his success path. It is said that Zuckerberg is asking Lasso to try to seek opportunities in Mexico and other regions.
Moreover, the plot of rebelling against Tiangang is now unfolding. Foreign Internet giants such as Facebook have also begun to imitate the products of the Eastern countries. Zuckerberg does not even shy away from this. He previously copied some functions of WeChat under Qunxing. , and now Tik-Tok has started to be copied again.
For example, in July this year, Facebook-owned app Instagram developed a new story camera mode called Clips, which allows users to record video clips into a single video story. Users can superimpose blurs on clips and adjust the speed and timer of each video clip. These functions are the same as Tik-Tok.
For another example, users can see selected news from Facebook. Facebook can also make personalized recommendations based on the news users read, share and follow. Users can also directly read the news they subscribe to. If you see news you don't like, you can choose to hide it.
These functions have many similarities with Tik-Tok. However, the algorithm recommendation developed by Facebook is not as good as Tik-Tok, which is the core technology.
Facebook is still the largest social networking platform in the world.
Every month, about 2.8 billion people around the world use Facebook's services, which also include photo-sharing app Instagram, instant messaging software WhatsApp and Messenger.
However, Facebook’s problems are also obvious.
Compared with Internet companies such as Google, it is most dependent on advertising, with 98% of its revenue coming from advertising.
The rapidly rising Tik-Tok is quickly grabbing orders from advertisers. Tik-Tok is already a serious problem in Zuckerberg's eyes.
…
But at this moment, Fang Hong learned that it was indeed the Tik-Tok platform that allowed several cars exhibited by Xingyu Technology to become popular on the Internet. He thought about it for a long time and said in a deep voice, as if to himself: "This time, the West is in the public opinion field. Because Tik-Tok has not suppressed the popularity of these new energy vehicles on the Internet, based on their consistent ethics, they will probably cause trouble for Tik-Tok..."
In fact, even if there was no such thing, Fang Hong was sure that Lao Mei would definitely do this. With the current development momentum of Tik-Tok, it is impossible for Lao Mei to remain indifferent, and causing trouble is almost inevitable.
Moreover, in Fang Hong’s previous life, he started doing Tik-Tok at almost this time point.
After a moment, Fang Hong turned his head and glanced at the beautiful assistant and ordered: "Send a message to the people below, asking Mr. Zhang to be mentally prepared in this regard and prepare contingency plans in advance. If such trouble does occur, I only have one request, no kneeling!”
Fang Hong added categorically: "If anyone's knees are deficient in calcium, just give him an iron knee."
...(End of chapter)
