Chapter 1489 [The people who praise and criticize are the same people]
The future long-term plan of the farm supermarket does have the strategic goal of internationalization, but this matter will not be done in the short term. Even if it goes international, it will not cost so much money.
The company's latest market capitalization is more than 620 billion. Without considering international expansion, the company's market capitalization ceiling is just over 1 trillion. In terms of stock price growth, it has the smallest relative growth among the group of companies. , this year did not even outperform the NSE 50 Index.
This is a typical weighted blue-chip stock. The profit is not high, but it is stable. It is an asset target that is favored by large funds. The company is also the only company among the listed companies in the galaxy that pays dividends.
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In the new city, you can live in a villa quietly.
"The latest trend in the public opinion field has undergone some changes. Farm supermarkets have become very popular at this time." Tian Jiayi was reporting the situation to Fang Hong at the moment: "People in our public opinion analysis department previously believed that the popularity of farm supermarkets was indirectly caused by the foil It’s hot, but recently our people discovered that this matter is not as simple as it seems.”
"Oh? Really?" Fang Hong turned his head and glanced at the beautiful assistant, and asked concisely: "You mean there are still push hands?"
Tian Jiayi nodded and said: "Yes, the people from the Public Opinion Analysis Department have come to this conclusion, because our people did not give extra heat to the farmers, but now it is too hot, so hot that it has overshadowed the previous ones. hot spots.”
Hearing this, Fang Hong couldn't help but smile and said: "I understand, they thought of this trick and reluctantly increased the popularity of the farm supermarket, so that the public's attention will be transferred to the farm supermarket."
In this way, the negative public opinion that is not conducive to them can be covered up and the purpose of cooling down can be achieved.
This is a trick used by the public opinion field. If you want to overshadow the popularity and attention of an event, then create a new hot event to divert people's attention.
When similar situations like this happened in the past, within a few days there would be scandals about a certain big star in the entertainment industry, such as cheating, cheating, this scandal or that scandal. The popularity was high, and then the public The whole field of vision is eaten by big stars.
But this method is no longer easy to use nowadays, because the majority of melon-eating netizens are also "evolving".
Nowadays, similar big celebrities are trending in the search results due to unexpected events. Netizens will still eat the melons as usual, but while eating the melons, they will also subconsciously think, oh, what happened that required the sacrifice of a star?
Therefore, this trick is not very easy to use now.
Therefore, I was reluctant but had to put Farm Supermarket on the hot search list, which made it more logical.
After a while, Tian Jiayi continued: "The reason why I am so sure is that yesterday's trend in the public opinion field was the most obvious sign. Just when the Farm Supermarket was popular and received overwhelming praise, attacks began to appear today. The voice of the farmer’s supermarket.”
Hearing this, Fang Hong asked curiously: "What kind of attack method?"
Tian Jiayi replied: "It is to attack the farmers' supermarkets for relying on the huge advantages of their own channel monopoly, being harsh and domineering towards upstream suppliers, and showing obvious discrimination against foreign-controlled brand products, saying that the farmers' supermarkets have abused their market dominance, and then Just slap the label of mzism on the farmers.”
Today, the direction of public opinion has obviously changed. Voices attacking farmers, supermarkets and supermarkets have suddenly increased, and crazy and rhythmic things have also increased significantly.
Many melon-eating netizens who didn't know the truth for a while were led away and began to compete with them. This just allowed them to achieve their purpose of cooling themselves down and successfully overshadowed the hot spots in front.
Now we can be 100% sure that it is the same promoter who was crazy about Farm Supermarket yesterday and who is crazy about Farm Supermarket today.
When Fang Hong heard this, he sneered and said, "Put this hat on and I won't take it off again."
Speaking of this, Fang Hong immediately ordered: "You will call the head of the farm supermarket soon and ask him to publicly speak out in support of domestic brands, that is, to support domestic products."
Fang Hong smiled again and said calmly: "Playing a public opinion war with me among the galaxies? They picked the wrong opponent."
After two minutes, Tian Jiayi called the current president of the farm supermarket and told Fang Hong what he meant.
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At about 13:50 in the afternoon that day, a sliced video of less than 100 seconds of an interview with the head of an agricultural product supermarket was posted online, and several Internet new media platforms under the Galaxy Group actively provided traffic. Full exposure.
Aren’t there voices criticizing farmers’ supermarkets for being discriminatory against foreign brands?
Although the head of the agricultural products supermarket denied the theory of discrimination against foreign brands in the interview video, he also made it clear that he did prefer to support domestic brands.
The manager said that when similar products are available in China and have the same quality, farm supermarkets will be more inclined to cooperate with domestic brands.
As soon as this video cut off the screen and became popular, many melon-eating netizens commented after watching the interview that they prefer farm supermarkets.
What I have to say is that the rise of farm supermarkets has led to the rise of many domestic small and medium-sized brands, allowing many small and medium-sized brand manufacturers in upstream suppliers to survive.
For example, in the category of edible oil, in other traditional comprehensive supermarkets, the edible oil shelves are almost all products of a certain fish. But because there is no such brand on the shelves of farm supermarkets, there is a situation of a hundred flowers blooming in edible oil brands, and there is no phenomenon of a well-known brand dominating the market.
And there is a phenomenon that is counterintuitive and many people don’t realize it, that is, many small and medium-sized brands or unknown eighteen-line brands have better products than big brands, especially more excellent quality, and no one dares to sell products that do not meet the standards of farm supermarkets.
Because they are very afraid of being removed from the supplier list of farm supermarkets, they have no say in front of the behemoth farm supermarkets, but those small and medium-sized brands upstream are very dependent on this sales channel. Without this channel, who knows their brand? Who will sell the products to?
And his products are not well-known in themselves, and being able to be on the shelves of farm supermarkets is equivalent to endorsing their products, which is an intangible value that they can’t buy no matter how much money they spend.
All of the brands that can enter the consumers' sight rely on farm supermarkets. Without this channel, the sales of many 18th-tier brands will be cut in half in an instant, or even go bankrupt.
Therefore, they attach great importance to the requirements of farm supermarkets and are very strict in checking.
On the contrary, some big brands, which have their own channels, are big and well-known, are not as reliable as small brands, because they do not have the sense of crisis of those 18th-tier small brands.
Some well-known big brands in some industries even want to bargain with farm supermarkets, but farm supermarkets don't tolerate them at all and ignore them.
Bargaining is something that small brands dare not even think about.
Today's farm supermarkets have de facto channel monopoly capabilities and de facto huge market dominance in the industry. No one can compete with their voice in the industry, even if all upstream suppliers collectively do not supply farm supermarkets.
Because Qunxingxing still has its own supply chain channels, people in the industry have not forgotten Qunxingxing's modern agriculture in the northwest, which is now in full swing.
Photovoltaic enterprises in the northwest have even linked up with agriculture and animal husbandry.
If upstream supply companies collectively don't supply farm supermarkets, not only will they not be able to control farm supermarkets, but they will also allow Qunxing Group to form a monopoly of the entire industry chain in this industry.
Because Qunxing Group can easily raise the upstream supply problem, if upstream suppliers boycott collectively, they will definitely be squeezed out of this field collectively.
So the route of boycotting collectively is simply not feasible.
This is actually also regulating the entire food industry. Farm supermarkets use their huge channel discourse power to force upstream supply companies to produce products that meet the standards of farm supermarkets.
At the same time, a group of new high-quality and competitive domestic brands have been slowly supported in the food field. Not to mention that some foreign brands have problems, even if there are no problems, Fang Hong will let agricultural supermarkets suppress them secretly.
In the future, we will slowly change the situation and support a group of domestic brands that do not cheat Chinese people. Those rotten brands that cheat people must be cleared out and eliminated, and then domestic products will overwhelm foreign products.
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