Chapter 1604 [After-sales upgrade service]
This incident could have caused a lot of negative public opinion, because people who don't like Xingyu Technology will definitely not miss this opportunity and will definitely fan the flames in the future.
As a result, the staff of this store made such a magical operation and easily resolved it, and even brought a wave of positive traffic to Xingyu Technology because of this incident.
At this moment, the manager of this offline store looked at the public opinion on the Internet and was relieved, secretly saying that it was a thrilling incident.
Not long after, the company headquarters internally praised all the staff of this offline store. The manager of the store was not only relieved, but also appreciated by his superiors, turning a bad thing into a good thing.
This time, the offline store's handling method was a bit beyond everyone's expectations, but it is undeniable that this is a good case of facing customer demands positively, which was praised by the company headquarters.
The Internet is still hotly discussing this matter. This time, the response was too tricky, and netizens who eat melons said that the person who could come up with this idea is definitely a sales genius.
Later, some netizens revealed that after the car owner who was defending his rights had finished his lunch, he introduced the newly released SCU-4 to his friends, and then gave his U3 to his son to drive. He planned to buy a U4. In the evening, his friends laughed at him for being bought by a lunch.
This incident actually reflects a problem, that is, the rapid rise of the new energy vehicle era, and the rapid iteration and update of its technology also have some sequelae.
In the era of fuel vehicles, a family car can be used for more than ten years, and fuel vehicle companies can also have the "capital" not to update for ten years, but in today's new energy vehicles, especially the new energy vehicle era dominated by the Eastern powers.
Basically, it can be described in one word-roll!
If BYD is rolling in prices, then Xingyu Technology is rolling in technology and value.
In the end, you have to find a position to open the roll.
Now it is even more obvious that if car companies do not iterate and update in time, their sales are likely to be overwhelmed by a large number of new models.
Take the car owners who held banners as an example. They felt the driving experience brought by cutting-edge technology. They also introduced the power of technological development of the Eastern country to the people around them, but at the same time they also took risks such as product depreciation and product iteration leading to obsolescence.
Judging from the development trend of new energy vehicles in China, the time for technology iteration to bottom out is far from coming. Domestic consumers and even global consumers will inevitably bear this part of the additional risk for a long time.
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Two days later, Xingyu Technology released a piece of news that made the majority of old car owners of the third-generation models excited.
Xingyu Technology issued an announcement that it will provide an after-sales upgrade service for old car owners, that is, software and hardware upgrades for the U3\\N3 series of new energy vehicles, such as wireless fast charging functions, etc.
In fact, Xingyu Technology has long thought of the problem that the rapid iteration and update of new energy vehicles may cause dissatisfaction among old car owners.
This problem cannot be ignored, otherwise it will give rise to the emergence of the "wait and see party". You update and iterate so quickly, one generation a year, then I'd better wait a year or two before buying. After all, large items like cars are used for many years, not smart phones.
This will lead to the risk of product backlogs and unsaleable inventory. In order to deal with this potential problem, Xingyu Technology has increased the price of the new generation of products compared to the previous generation, but the price increase cannot be too severe, and it must be lower than the inflation rate of the same period. At the same time, the effect of price increase alone is still very limited.
To avoid the potential problem of "wait and see party", just raising the price a little bit will not have much effect, and it is still necessary to fundamentally solve the concerns of car owners about buying early, so Xingyu Technology has reserved space for software and hardware upgrades for its products.
In this way, the emergence of "wait and see party" can be greatly reduced, and car owners can place orders with confidence. Anyway, when there is new technology, it will be updated and upgraded. As long as you like it, you will definitely buy it early and enjoy it early.
The news announced by Xingyu Technology has received strong support from 600,000 or 700,000 old car owners, and they are even less resistant to the price increase of new models. As long as the price increase is not too outrageous, it is acceptable.
After all, from the perspective of the enterprise, providing new technology upgrades to old models is, to a certain extent, not conducive to the sales of new models. If new technology can be applied to old models, the speed at which old car owners change to new cars will slow down.
Other car companies rarely do this because it will affect the sales of new cars.
At the same time as announcing this news, Xingyu Technology also announced that it would no longer accept new orders for the third-generation model and would officially stop production in November. ,
In other words, customers can no longer buy N3 and U3 models. If they want to buy new energy vehicles under Xingyu Technology, they can only buy N4 and U4 or buy other people's second-hand N3 or U3 cars.
"It's really extravagant, Xingyu Technology doesn't play like this..." A senior practitioner couldn't help but complain when he saw this news. He felt that Xingyu Technology's decision was particularly outrageous. He used the word "luxury" to describe it.
The third-generation model was discontinued after one year of sales? If it were placed in other car companies, it would have to be sold for at least five years, and it would have been sold for ten years.
Xingyu Technology, on the other hand, announced that it would stop production after only one year of sales. The key is whether it can recover the R\u0026D costs? How can its peers compete with it?
In fact, the problem of recovering costs is not a problem. Xingyu Technology is making new energy vehicles with the idea of smartphone technology iteration. It does not mean that it has to invest in research and development from scratch to launch a new generation of models. If so, even Xingyu Technology cannot withstand it. You must know that the initial R\u0026D cost investment is astronomical.
But future R\u0026D investment will not be so exaggerated. It only needs to be continuously iterated on the basis of existing sunk costs, unless the existing technical route is fundamentally changed.
In short, the biggest investment has been completed in the early stage, and the future will be a accumulation of strength.
According to the announcement released by Xingyu Technology, car owners who need after-sales upgrade services need to make an appointment. Car owners can make an appointment on the official website of Xingyu Technology, and then designate an after-sales service center. Car owners will choose the after-sales service center closest to them.
After the appointment is completed, a specific time will be given, such as one month later, three months later, etc.
If the appointment is made three months later, the car owner does not need to drive the car in advance, and can continue to use it for a period of time. Wait until the last few days, and then drive the car to the designated after-sales service center.
Then the vehicle will be taken away for updating and upgrading, which will take two to three months. The upgraded vehicle will be sent back to the designated after-sales service center, and the owner can pick it up at that time.
If the vehicle is not picked up within the specified time, a certain detention fee will be charged if the time is exceeded. After all, the venue is limited and needs to be supervised.
However, this regulation is very "chicken ribs" and will not be used too much in practice, because Xingyu Technology's new energy vehicles are not traditional fuel vehicles, even different from other brands of new energy vehicles.
The difference lies in Xingyu Technology's new energy vehicles' unique intelligent driving system. The owner does not need to go to the after-sales service center to pick up the car. It only needs to be stated in the after-sales service contract that the vehicle will be sent back to the after-sales service center after the upgrade is completed, and the vehicle will be allowed to drive back to the owner automatically. In this way, if the owner is busy and can't get away, he doesn't need to pick up the car in person, and the car will come back by itself.
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