Chapter 1608 [If they don’t want to live, there’s no need to save them]

As time goes by, the BBA series brands put down their dignity to sell cars and announced a big price cut. One week later, judging from the weekly sales data, they failed to drive significant growth in sales, which really made it difficult for them.

The strategy of exchanging price for volume seems to have failed. As a traditional first-line luxury car brand, BBA is becoming more and more "worthless" in the Greater China market. In addition to luxury and high-end, the keywords closely tied to it have become Price cuts, discounts, sales.

A car owner posted a comment online and said: "The price is quite attractive, but I don't dare to buy it. What if it gets smashed into my hands?"

Even if there is a price reduction promotion, car owners and consumers still dare not buy easily because they may be worried about being "stabbed in the back" as soon as they pick up the car, or they may be worried about the value retention rate.

BBA, which once dominated the Greater China market in the era of fuel vehicles, has fallen from the altar. The halo of the era of fuel vehicles is gradually fading. The brand value created by BBA for a long time is being ruthlessly impacted by the "price war" that breaks through the bottom line. The value system is about to collapse. " If you don’t work hard, you will have no choice but to open a BBA.” The joke is no longer a joke, but has become a reality.

The BBA used to be very good, but that was in the past. The current configuration is not as high as the electric car, the power is not as good as the electric car, the appearance is not as handsome as the electric car, the intelligent driving is not available, and the technological content is outdated, especially compared with the leading Xingyu Technology N, U, Compared with the four major series models A and R, there is almost nothing that can compare with them.

Since the rise of domestic new energy sources, especially the peak of Xingyu Technology’s debut, foreign car manufacturers no longer boast about fuel efficiency, because travel costs have been skyrocketed. The energy saving of Xingyu Technology’s new generation models has further improved significantly, and luxury car brands have also Don’t brag about acceleration to 100 kilometers, because it is also beaten by electric cars. In terms of acceleration to 100 kilometers, an electric car worth hundreds of thousands can beat a supercar worth millions.

Now, they are bragging about the car's corporate history, and anyone with a discerning eye can see that there is nothing to brag about even though they are bragging about it.

At the same time as the price war was going on, after Xingyu Technology removed the fig leaf of smart driving, Xingyu Technology monopolized the high-end smart car market. This wave is the real AOE damage, whether it is those new car-making forces or those who All major traditional car companies are losing ground and facing a crisis of losses.

But Xingyu Technology is clearly promoting its own intelligent driving system, but these people just don't use it. So far, there is only one Tongtai Automobile Group, and these people have started to form a group to promote Tesla's intelligent driving.

…

Entering November.

"We have negotiated with several large domestic car companies, but there is still no progress. They said that I have no bargaining power in cooperation with Xingyu Technology and the price is uncontrollable." At this time, Qin Feng was having a separate video chat with Fang Hong.

When Fang Hong heard this, he suddenly smiled and said: "Haha, it seems that they have bargaining power when they cooperate with Honda Toyota BBA. In the past, ZF and Bosch were able to negotiate prices when selling their products? Qualcomm's automotive chips, they Can you negotiate the price? Or just raise the price if you want.”

Qin Feng in the video sighed softly and said: "To put it bluntly, it's not that I have no bargaining power when cooperating with Xingyu Technology, nor is it that the price is uncontrollable, but that Xingyu Technology's prices are transparent and there are no rebates at all. Internal maneuverable space.”

Qin Feng hit the nail on the head when he said this. He got to the point. The most fundamental reason why these car companies never talk about the so-called "bargaining power" when cooperating with foreign companies is because they can get "kickbacks."

The foreigner has bargaining power. The foreigner quoted a price of 10,000. He said 25,000 and gave him a 15,000 kickback. However, he could not get any kickback when cooperating with Xingyu Technology.

At the end, Fang Hong couldn't help but let out a long sigh: "It's a pity that companies that have developed for so many years have invested so much. I really don't want to bring down these companies, but the worms and vested interests inside them are bent on making money and don't care about the company." Whether they live or die, since they don’t want to live, we don’t need to save them.”

Qin Feng immediately said: "There is really no need to support the wall if it cannot be supported. It may be the best ending to disappear into the long river of history. My idea is to promote the experience of cooperation with Tongtai and support the Eighteenth Small-tier car companies will introduce our Xingyu Technology standard system to replace it.”

Hearing this, Fang Hong nodded: "Just go ahead and do it."

In fact, Fang Hong had expected such a result early on, and directly selected a few small 18th-tier car companies to support them. He could even let a few senior executives of Xingyu Technology leave their jobs, let them start a business and establish a car company, and then Supporting it is much simpler and more effective, and communication costs will plummet.

But it is still necessary to go to the trouble to talk to those old domestic car companies. This link is indispensable. It is to make the relevant parties take notice. It’s not that I don’t want to help them in the unprecedented electric smart revolution. If they survive, they are just stepping on the horse and they don't want to live at all.

Only in this way can the relevant parties above be speechless, and those who want to protect those enterprises can only be speechless. Since they have become an obstacle to industrial upgrading and national strategy, they can only be eradicated and blasted. , let other emerging car companies replace them.

So this link may seem like useless work, but in fact it is an indispensable key link.

Only by doing this useless work can all parties' work be carried out later. When the ground is smashed to pieces and they go to their superiors to cry for their fathers and mothers, the relevant leaders at the superiors can only hate iron but not steel: I once gave it to you. You didn't use the opportunity. Come to me now and cry. It's too late. The situation is over. My old face can't be used anymore!

In fact, Fang Hong was not tempting by design. If those car companies were aware, they would really be willing to revitalize them and survive in this wave of electric intelligent transformation.

But those vested interests had their own calculations in mind. Car companies could survive and even become stronger and bigger by cooperating with Xingyu Technology, but their vested interests would be gone because Xingyu Technology's prices were transparent and they could not get kickbacks. There was no room for internal operation.

They calculated and found that cooperating with Xingyu Technology could keep the company alive, but they could not make money comfortably. It would be better to find a reason to refuse and squeeze out the remaining value in the last afterglow until the company died.

If they cooperated with Xingyu Technology, they would not get any money or kickbacks immediately. If they did not cooperate with Xingyu Technology, although the company would eventually go their separate ways, at least they could continue to make money for a while in the process. Therefore, these vested interests would rather the company die than cooperate with Xingyu Technology.

As for whether the company will die or not, the bankruptcy of the company will cause a large number of grassroots employees to lose their jobs. They don’t care at all. They only care about how much money they can get before the company dies.

Fang Hong and Qin Feng, who is in charge of Xingyu Technology, discussed and confirmed the next strategic plan. They will look for four unknown 18th-tier car companies to cooperate with, plus the Tongtai Automobile Group that has already cooperated, a total of 5.

Then they will look for five executives from the new energy vehicle department of Xingyu Technology, and then "fire" them, let these five executives go out to start their own businesses, each of them will set up a car company, and a total of 10 car companies will enter the market to seize the mainstream mass market, completely destroy those old stubborn people, and use hard power to fight directly in the market to complete a round of new and old alternation.

… (End of this chapter)