Chapter 1632 [The car industry is quite lively, everyone is rushing to grab the hot search]

If Apple is willing to give in and purchase batteries directly in the Greater China market instead of having to build a factory in Beijing Magnesium, there is still hope.

But Apple's grandpa was used to it and was unwilling to give in. Without the strong innovation ability of Gang Leader Qiao's era, Gang Leader Qiao's bad temper was inherited, so the cooperation naturally fizzled out.

Companies in the automotive supply chain, especially those who are industry leaders, are all big businesses. People like Apple, a new cross-border force, don't even bother to look at you.

Smartphones are a high-tech industry, but as an electronics industry, they are also light industries.

Automobile manufacturing is undoubtedly a product of heavy industry, and it is also a heavy industry. Dongda has advantages in the entire industry chain, but Amnesia does not. With the little money Apple gives, domestic car companies really look down on it.

Even for Elon Musk's Tesla Motors, the current main battery supplier is Ningde Times, and Xingyu Technology's new energy vehicle battery supplier is ATL Technology. Both companies are still owned by Galaxy.

It is no exaggeration to say that without the technical support of these three companies, Apple would be unable to play the battery aspect.

Although there are companies such as LG of Bangzi in the battery field, companies such as LG of Hanbang are not in the first echelon in terms of cost or technological advancement, and are incomparable with the three companies from Dongda.

In addition to the battery field, Apple also has the mentality of "I am your uncle" in other fields. It has approached six car companies to cooperate in building cars, but Apple requires absolute dominance in the process of building cars. The car companies just A coolie.

These car companies also call you good guys, thinking about you, Apple is being beaten by Xingyu Technology in its core business areas, and is it still immersed in the era of Qiao Bangzhu?

As a result, those car companies flatly refused to cooperate.

The result is that Apple has hit a wall everywhere in the automotive industry chain. But if Apple bites the bullet and builds a complete automotive industry chain on its own, even if it cannot afford to sell the entire Apple, even if Xingyu Technology has such strong support from Fang Hong, it will not be able to do so. Dare to play like this.

What's more, given the current hollowing out of industry within Amei's own company, he can't even make that kind of money.

Therefore, it would be strange if Apple were not yellow when building a car, and it would be extremely strange if it was not yellow.

"I am optimistic about Xiaomi's success in building cars for three reasons." Fang Hong looked at the beautiful assistant and raised three fingers with a smile: "First, Xingyu Technology's car-making department has been a great success, and a whole set of industrial chains has been integrated. , The thunder that should be taken is almost done, the latecomers in the entire industry can benefit, and Xiaomi can avoid it.”

Tian Jiayi couldn't help laughing when he heard this: "If you have low emotional intelligence, it's easy to plagiarize and learn from others."

Fang Hong shrugged: "Secondly, Xiaomi doesn't treat others as grandsons in the supply chain, but at least treats them as big brothers. This is how business and cooperation should be discussed; thirdly, Xiaomi relies on the global The strongest industrial manufacturing country.”

Obviously, Xiaomi who meets these three conditions can definitely build a car, and the time will not be too long, and the car can be produced within three to five years.

Xingyu Technology has strong innovation capabilities and super generous financial support to continuously break through the technical ceiling. BYD does all the cooking for the table, from raising pigs and farming to serving dishes to the table, while Xiaomi even borrows the pot from the boss. I borrowed a bowl, but I managed to make it work.

On the other hand, if you want to imitate Apple, if you want to imitate Xingyu Technology, you will have to have a fierce person like Gangzhu Qiao come down from the sky to create miracles. If you want to emulate BYD, you have to start from scratch and you can’t afford it. If you want to imitate Xiaomi, you have a bad temper. Too many people in the racing circle have no one to pamper him and no one to give him face.

Even when Qin Feng announced that Xingyu Technology was building cars and had achieved unprecedented success in the smartphone industry. When it was at its peak, it was still backed by Qunxing Group. It was not as bad-tempered as Apple, but as a "newcomer" Be open to learning, visit around and ask for guidance from industry experts.

You know, the risk of cross-border car manufacturing from smartphones is ridiculously high, and it might really bring down the company itself. Xingyu Technology also has Fang Hong’s support, allowing Qin Feng to completely let go No matter how much money was spent to build the car, the parent company would take care of it to ensure that the capital chain would not be broken. In addition, Xingyu Technology also strived to achieve success, and finally succeeded.

After a while, Tian Jiayi said: "But as soon as the news about Xiaomi's announcement of building a car came out, most people outside were not optimistic about it. They didn't get up early and even went to work late."

This time Rebus announced Xiaomi’s entry into the new energy vehicle market and said it would spend 10 billion to build cars.

Tens of billions of dollars is indeed an astronomical figure, but if it is thrown into the field of automobile manufacturing, it will really not make any money.

This is also the reason why the outside world is not optimistic. After all, Xingyu Technology has set an investment benchmark that makes all friends feel desperate. It has spent more than 2 trillion super astronomical figures in exchange for today's unprecedented success.

The outside world feels that if Xiaomi Auto spends 10 billion, which is not even a fraction of Xingyu Technology’s 2 trillion, it will definitely end in failure.

Fang Hong smiled and said: "It's not too late, and being late has its advantages. Xiaomi's model of borrowing from the West and borrowing from the East is no problem in building the car, but the profit will not be too high, and more will be given to the upstream Supplier works.”

Another important factor that prompted Rebus to join the new car-making force was seeing the great success of Tongtai Automobile Group. Rebus saw that Tongtai Max could be launched and mass-produced in just over a year. Especially the mass production aspect refreshed his understanding of the manufacturing capabilities of the domestic automobile industry and gave him great confidence.

There is actually nothing wrong with this. Tongtai Automobile Group was able to launch Tongtai Max and mass-produce it in such a short period of time. In addition to handing over its "soul" to Xingyu Technology, it is also inseparable from the strong industrial manufacturing foundation of today's big Eastern country. Mass production is useless.

Fang Hong turned his head and glanced at the beautiful assistant: "Is there any other new news?"

Tian Jiayi immediately said: "Yes, it's so lively today."

Hearing this, Fang Hongdun looked surprised: "Is it really true?"

Tian Jiayi nodded: "There is another major news that is also related to the automotive field. There is news that BBA will announce that it will withdraw from the price war. The reason is that the price war has caused serious losses in stores. This news also spread quickly throughout the industry."

Fang Hong couldn't help but smile when he heard this: "The car circle is really lively today, everyone is gathering for hot searches."

Tian Jiayi: "BMW among the three major BBA car series is the first to announce its withdrawal from the price war. News from dealers show that it has received notices of price increases for all series of products. The price increase will start next Monday, but the increase cannot be determined yet. ”

Since the three major BBA brands that previously dominated the luxury car market announced a price war, their prices have started with the word "1", almost halving the price, and it seems that it will become a thing of the past.

When Fang Hong heard this, he couldn't help but said cheerfully: "BMW is really 'sincere'. If it comes to seriousness, let's wait and see. Mercedes-Benz and Audi may only rise symbolically, and may not really follow suit. If BMW dares to really rise, , if domestic consumers dare not buy it, they will still have to rejoin the price war.”

...(End of chapter)