Chapter 1668 [BMW returns to price war]

Last week's madness, with a total transaction volume of 26.87 trillion in just five trading days, at least more than 15 trillion of locked-in stocks are standing guard on it.

Fortunately, it is in the SGX market. Such an epic heavy locked-in stock still makes many people believe that there will be opportunities to get rid of it after standing guard now. After all, many people believe that the SGX 50 Index will reach 30,000 points in the future.

But if this is in the two neighboring markets, no one will doubt it, and everyone will think that this is definitely the epic ultimate universe top. No one will ever get rid of such a large locked-in stock. That is the universe top.

The SGX market is different. Many people will look up to it. Moreover, the constituent stocks in the SGX 50 Index are all core high-quality assets. They are either top leaders in a line or world-class giants.

The fundamentals are very strong. Maybe there is a bubble now, but in the future, the current bubble can be filled by value growth.

In the following market situation, investors from all walks of life in the SGX market finally calmed down a lot. The market began to fluctuate and rebound, and the volatility also shrank significantly. At the same time, the trading volume began to decline in a step-by-step manner.

Although the volume is shrinking, it is still huge compared to the 5 trillion volume the day before. The daily transaction volume in May basically remained in the range of 3 trillion to 4 trillion. It was not until June that the daily transaction volume fell back to below 3 trillion and further shrunk.

The center of gravity of the chips in the entire market is also constantly moving up, and the average cost has been raised to the 14,000 point range.

In mid-to-late May, the heat of the stock market gradually came down. The previous news hotspots and the attention of the whole people were almost focused on the stock market.

…

On Friday, May 21, not long after the heat of the stock market had just come down, the news in the car circle once again became popular, but this was a fun news.

A piece of news about "BMW's return to the price war" became popular.

It turned out that since BMW withdrew from the price war, its sales in the first quarter of this year fell by -43% year-on-year, almost halved.

It was reported that BMW was returning to the price war and was preparing to significantly reduce the prices of its models in order to achieve its sales target in 2021.

Prior to this, BMW tried to increase its profit margin by raising prices, but the market obviously did not buy this strategy, and instead aggravated the trend of a sharp drop in sales.

BMW really didn't expect that after the price increase, domestic consumers really wouldn't buy. Isn't it said that people in Dongda buy when prices rise and don't buy when prices fall?

But what really made BMW feel uncomfortable was that it found itself a big complainer.

Because when the price increase was announced before, the three major brands of BBA all said they would raise prices, and they vowed to do so, but only BMW really raised prices, while Mercedes-Benz and Audi did not follow up at all. They raised prices openly, but the transaction prices in secret even dropped again and again.

BMW was mad at the operation of these two old sixes. At first, when it saw that Mercedes-Benz and Audi had better sales than itself, it once thought it was its own problem.

Later, it was discovered that it didn't raise prices at all, and it was just enjoying itself like a fool.

A group of old sixes played like this, right? BMW was so angry.

As soon as the news came out, netizens who were eating melons learned about this and turned into people who were having fun and watched the excitement without thinking it was a big deal.

[I still like your rebellious look, haha! ]

[Shouldn’t owners who can buy BBA at a low price thank Xingyu Technology, Tongtai Automobile and other domestic new energy vehicle brands for their efforts? (grin.jpg)]

[BMW’s trick really made Mercedes-Benz and Audi laugh. Thanks to BMW’s honesty, it helped to increase sales, haha! ]

[If you ask me, BMW should fire the person in charge of the Greater China market and not touch this market at all. When you announced the price increase in a high-profile manner, your friends pretended to follow and shouted slogans loudly, but they were actually digging your corners and taking the opportunity to seize your market. Aoben must be secretly happy. ]

[When the price was first raised, a large group of self-media said that BBA was crowded with people and the brand power was still very strong. The price increase had no effect on BMW and BBA. As a result, they were slapped in the face and disappeared. ]

[These are just marketing methods. ]

[Brand image is very important. If it is cheap, no one will buy it. ]

[No one will buy even if the price goes up. If the price goes down, the brand value and image will be severely damaged. No matter what they do, it is wrong. They have fallen into a prisoner's dilemma. In fact, to put it bluntly, they are being abandoned by the times. ]

[Before, I felt that the reason why people did not buy BMW was because the price kept falling. Many car owners were afraid of buying it too expensive and kept waiting. After the price increase, they found that people really did not intend to buy it... (covering their faces and crying with laughter)]

[The funniest thing is that when the price increased, they did not even want basic credit, directly tore up the signed contracts, and kicked out a large number of car owners. This time the price has been reduced again. Will they beg these prospective car owners who were kicked out to come back? ]

[Then those who bought cars this month are pure injustices, haha! ]

[That's paying for sentimentality. At most, they will go to the door of the fourth son to hang a banner. ]

[Hehe, if you go to hang a banner, you may get beaten. When Xingyu Technology Store hangs banners, there are people holding umbrellas and helping to hang banners. They also provide lunch and even iced watermelon... (tears of laughter.jpg)]

[Three years ago, I never thought about changing to an electric car, but now since I drove the N4 of Xingyu Technology, I personally feel that the BBA of about 400,000 yuan is really just a car logo. The only advantage of gasoline cars is long-distance driving, which is blown away by Xingyu Technology's new energy vehicles. It can easily run one or two thousand kilometers. ]

[Learn from Xiaokai next door! Discount! That discount is unrecognizable! ]

[I can only say that BMW has not yet recognized the fact that this land is heading towards depression. ]

……

The news that BMW is returning to the price war is really embarrassing, but there is nothing to be done about it. As some netizens who are just having fun said, BMW’s current problem is not a problem of price increase or price reduction, but a prisoner’s dilemma. The fundamental reason is that it is out of date.

To put it bluntly, it is just a product of industrial waste from a hundred years ago that is being treated as a treasure and will be eliminated in the 21st century.

Just like the carriage more than a hundred years ago, it is just making its last dying struggle, but in the face of the trend of the times, it is tantamount to a mantis trying to stop a chariot.

In fact, the BBA series of brand cars are facing the same dilemma. Mercedes-Benz and Audi are not much better. In the first quarter of this year, their sales still fell sharply by about 27% and 30% year-on-year.

This is just the domestic new energy vehicle brands represented by Xingyu Technology and Tongtai Automobile Group in the Greater China market. BBA and other foreign old-brand car companies are so vulnerable.

If Xingyu Technology's new energy vehicles are globalized, what will happen?

You know, through the information dissemination of Tik-Tok, the four major car series under Xingyu Technology are already very well-known on the Internet, and the discussion in the car circle on the Internet is high. Many foreign car owners want to buy, but they can't.

The reason why the global market has not been fully deployed, in addition to waiting for the right time and time window, another important factor is that domestic consumers have not been fed, and the production capacity is indeed a bit difficult, and the production capacity is still being expanded.

…