Chapter 463 [Rise of Kunpeng Technology]

Tuesday, March 15.

The broader market stood at 3,000 points and only stayed for a day last Wednesday. In the A-share market today, the Shanghai Stock Exchange Index plummeted by nearly 3 percentage points in the intraday session, and the lowest dropped to 2,850.95 points. The news of the market brought the position of the collapse of the market.

However, it was precisely here that the price fell, and it began to rebound in the afternoon, and the decline in the index continued to narrow.

As of the close, the Shanghai stock index closed down -1.41%, closing at 2896.26 points. A golden needle bottomed out on the daily K-line, and it was the second time to step back to the previous low. Judging from today's K-line, there are still a lot of points around 2850 points. strong support.

...

In the morning of the next day, stay in the villa quietly.

A visitor came today, none other than Chu Changxing, the founder of Kunpeng Technology.

At this moment, he was having an interview with Fang Hong in the living room on the first floor of the villa. Chu Changxing said excitedly: "God K's initial investment of 10 million yuan not only allowed Kunpeng Technology to survive, but also achieved even more success than our team." Forecasts have been significantly higher than expected.”

Chu Changxing continued: "Kunpeng Technology's first-generation commercial drones have been on the market for five months since they were launched in mid-October last year, and the cumulative sales have exceeded 750,000 units, 758,600 units to be exact."

Hearing this, Fang Hong couldn't help nodding and laughing, "Not bad."

Chu Changxing saw the calm look of the boss, and secretly sighed that he was just as calm as the boss.

That's right, the tens of billions of worth is left there.

Today, Kunpeng Technology is still a rookie in the commercial drone market, and is regarded by DJI as the number one competitor. The first-generation product has sold more than 750,000 units within five months of its launch, with an average monthly sales volume of over 150,000 units. million units.

And, sales are still soaring.

Such achievements not only made DJI feel the aggressiveness of Kunpeng Technology, but also attracted the attention of many capital institutions.

The first-generation commercial UAV launched by Kunpeng Technology is the industry's first pre-installed quadrotor aircraft that can take off at any time. It can take off within an hour after opening the box, and the first fall will not cause disintegration. Has everything you need for a drone: software, propellers, mounts, gimbals, and remote control.

The simplicity and ease of use are one of the two reasons why this product has been sought after by the market since it was launched, and the other factor is that the price of this product is only 3599 yuan, about 547 US dollars excluding exchange rate changes.

An S1-Plus smartphone retails for more than that.

Thanks to its simplicity and ease of use, coupled with its ultra-cheap retail price, Kunpeng Technology's first-generation products are in short supply in overseas markets.

That's right, more than 70% of sales are from orders placed abroad, and the domestic market is also soaring rapidly.

However, it is worth mentioning that the price in overseas markets has been raised to US$779 per unit, which is more expensive than domestic sales.

This is to avoid the hassle of "dumping" charges.

Kunpeng Technology's first-generation commercial drone products have leveraged the non-professional drone market as soon as it was launched, and it was unstoppable, and it has been surging in the consumer drone market.

It directly stunned all new and old players in the same industry, including DJI, that this product is only sold at 3,599 yuan, and the overseas price increase is only 5,118 yuan.

It sold 750,000 units in five months. Compared with the S1 mobile phone in the smartphone industry, it seems to have been killed in seconds, but in fact, only people in the industry know how exaggerated this figure is.

Prior to this, drones were used in professional fields, with a high degree of product specialization, high operating requirements, and high product prices, which prevented the popularity of drones.

In human terms, the general public cannot play this thing, there is a threshold.

However, the launch of this product of Kunpeng Technology directly expanded the threshold of drone products to the level of ordinary consumers, and quickly created a brand new market.

Even an ordinary person without professional knowledge can easily play it, and the price is affordable by ordinary people.

Because of this, the sales of this product of Kunpeng Technology have skyrocketed exponentially in the past five months, from less than 2,000 units sold in the first month to more than 200,000 units per month now.

Not only quickly opened up the popularity, but also opened up a new market for this industry, that is, the non-professional drone market, directly bringing commercial drone products to the mass market, opening up a new incremental market space for the entire industry.

Now, colleagues have seen the explosion of Kunpeng Technology, and they have also seen the opportunities here and the future development trend. They have begun to concentrate their firepower on the whole machine, and also aimed at the non-professional drone market and the general public.

...

But at this moment, Chu Changxing, who was sitting in the living room, looked at Fang Hong and said: "In the past five months, the total sales of Kunpeng Technology reached 3.538 billion yuan, of which the sales in the mainland market were 788 million yuan, and the sales in the overseas global market The amount is 418 million U.S. dollars, or 2.75 billion yuan."

Fang Hong couldn't help laughing and said, "What's the situation with your colleagues?"

Hearing this, Chu Changxing said: "My peers are also focusing on making complete machines, but my peers feel that Kunpeng Technology will definitely go bankrupt after playing like this. The reason is that it does not make money and loses money, and it won't last long."

Colleagues have also disassembled the first generation of Kunpeng Technology’s products, disassembled and studied almost every component, and finally came to the conclusion that it is absolutely impossible to make a profit selling this product for 3,599 yuan, even if it sells for It is unlikely that overseas price increases to 5118 yuan will make money to cover operating costs.

Therefore, colleagues are all convinced that Kunpeng Technology will lose money if it sells one machine now, and the more it sells, the more it will lose. Once there is a problem with the amount of funds, it will crash overnight.

Chu Changxing said: "We gave up profit margins to pursue market share, and the price is quite high. In the past five months, Kunpeng Technology has created more than 3.5 billion in sales, but the company's current debt scale has reached 1.167 billion yuan. , the working capital is tight, and this is still the case of the price increase in the overseas market, otherwise it will be far more than this amount, and the bank loan in the front end has not been released yet, so..."

That's why I came to God K for support, because once the amount of funds is broken, it is very dangerous.

I didn't look for K God before, that's because I asked K God for money in exchange for the equity. The last time I got 10 million investment from K God, I took 45% of the equity.

Therefore, as long as he can get a loan, Chu Changxing will try not to seek equity financing to obtain funds to support the development of the company.

Fang Hong also supported this, but of course he only supported it in his heart and would not say it outright.

This shows that Chu Changxing has brains. As the head of a company, what Fang Hong fears most is that the person at the helm is mediocre.

In the end, Fang Hong also said simply and neatly: "Development cannot be stopped, expansion cannot be stopped, Kunpeng Technology doesn't care about making money now, I only care about its market share, if you can't get money, then I will provide you with financial support , Kunpeng Technology will raise the A round of financing for you alone.”

...