Chapter 516 [The first large-scale film and television drama with self-produced content on the Inter

Tian Jiayi took out another material and handed it to Fang Hong and said, "Here are several lists of shell resources, you can choose which one to choose."

If Yixing Video wants to go public, it must go through the back door route, because the company has not yet made a profit, and it will not be able to make a profit for a long time, at least in the next five years.

Under the current approval system of Big A, it is absolutely impossible to go through the normal IPO process.

It is a different thing from a company like ATL Technology, which has long made money.

Fang Hong looked at it for a while, then clicked on a shell resource on the material and said, "Tianzhou Online."

The company's current stock price, the latest closing price is maintained at 11.24 yuan, and the current total market value is about 2.1 billion yuan.

Fang Hong handed the materials back to Tian Jiayi and added: "Go to work as soon as possible."

Tian Jiayi nodded: "Got it."

It is worth mentioning that the current user scale of Yixing Video under the leadership of Hou Junda has grown to 167 million, and it has become the second largest online streaming video website in China, leaving behind peers such as Youku, Tudou and LeTV. behind.

However, the current industry leader is Kuaibo, a playback software with a latest user scale of 180 million, and it will definitely exceed 200 million by the end of this year.

If there are no accidents, the fast broadcast can even reach more than 400 million users at its peak.

This video player can be so popular, veteran drivers understand it all, so there is no need to say more.

However, Fang Hong is not worried that Yixing Video will be suppressed by it, because the Kuaibo software has obvious inherent disadvantages, and it will die suddenly at any time, and the head will go in and step on the sewing machine, which can be regarded as success or failure.

Today's Yixing Video has completed its strategic layout in terms of copyright, and now it has more than 100,000 film and television copyright library resources, which is unmatched among major domestic video sites.

Hou Junda has not been under the pressure of fast broadcasting, and has always been advancing in accordance with the existing strategic plan, improving user experience, supporting UP to generate more high-quality content, and the company also has self-produced films. After all, the parent company Yixing Media is currently a domestic As a first-class media giant group, Yixing Media has a lot of resource advantages.

And Yixing Media Group bought the copyright of the "Great Qin Empire" series as early as last year, and even bought the company it belongs to in a package.

Don't ask why, just ask if you are rich and not short of money!

"The Fission of the Great Qin Empire" was released in 2008 and was widely acclaimed in historical dramas after it was broadcast.

As the copyright and the company were packaged and bought by Yixing Media Group, the production of the second TV series "Across the Empire" was immediately launched. The parent company gave the resources of this series to Yixing Video, which was directed by Hou Junda.

This historical drama is the highlight of Yixing Video's self-produced content this year, and Hou Junda attaches great importance to it.

At the same time, this is the first TV series produced by an online streaming video site in domestic history. The casting has been completed as early as January this year, starring Fu Dalong, Yu Entai and other actors.

The cast of this show has not changed much from Fang Hong's previous life, and several important leading actors have not changed.

It is worth mentioning that Lin Ruoshui, Fang Hong's ex-girlfriend, who has debuted and signed a contract to become an artist of Yixing Media Group, almost became the important heroine of "Miyue" in this drama. , but because of acting problems, it was finally brushed down.

Although Lin Ruoshui's "backstage" is super tough, she still didn't pass the audition in the end, because this drama is going for a high-quality line, and there can be no problems with casting. As for Lin Ruoshui, she is not lacking in Yixing Media resource.

However, another member of the new five beauties, that is, Su Dongyan, passed the audition and successfully entered the group. She played a supporting role, that is, Queen Qin Wu.

Compared with Fang Hong's previous life, apart from these small changes, the biggest change in this drama is the self-produced production of Yixing Media and the budget of this drama. In Fang Hong's previous life, the budget of this drama was 1 about 100 million.

Now the budget allocated by Yixing Video has directly reached 475 million. As a mainland TV series, it is definitely the current ceiling-level budget. The most important thing is that the actors' remuneration only accounts for about 5% of the total budget. The combined salary of the actors and actresses is about 25 million yuan.

Such a huge budget scale is to truly reproduce the historical scenes of the rise of the Qin State more than 2,000 years ago and the seven kingdoms' struggle for supremacy. Currently, the crew of the show is still in the filming stage. During the filming period, the crew traveled to ten provinces across the country for filming.

In order to do a good job in this drama, Yixing Video also invited several historians to serve as historical consultants for "The Great Qin Empire", carefully researching the characters, artifacts, and historical events in the drama, and inviting experts in the restoration of high imitation weapons of the Qin Dynasty for reference Archaeological discoveries and historical documents in the terracotta warriors and horses, and design weapons and props for the crew.

In Fang Hong's previous life, this drama had a total of 43 episodes (the central version), and the online version had 51 episodes. Now that Yixing Video is self-produced, there is no such thing as a central version. It is the online version, which is produced by Yixing Video and produced by itself. Exclusive broadcast on the website platform.

It is expected to be broadcast during the summer vacation in the second half of 2012 next year.

It is foreseeable that once this drama is broadcast, it must be pirated everywhere, and the current environment is like this.

However, when Yixing Video worked on this project, it never thought about making money from the beginning.

Not to mention making money, I didn't even think about recovering the cost. The biggest purpose of production is to build brand awareness, influence and communication.

And Yixing Video's strategy against piracy can be described as simple and unpretentious. It is free to go online directly on its own website. As long as you register an account with Yixing Video, you can directly follow the drama, and it is ultra-high-definition, and there is no advertisement.

The experience of chasing dramas is directly full!

The advantage of piracy is gone.

Yixing Video was established later than peers such as LeTV and Youku Tudou, but its current user scale has grown to be second only to Kuaibo. , smashed out a piece of the sky.

It is no exaggeration to say that in terms of user experience, the current Yixing Video, apart from not being able to watch enlightenment movies like Kuaibo, other aspects of user experience, other domestic video sites are simply incomparable.

Not to mention anything else, the film library is beyond the reach of LeTV, Youku Tudou, etc. After Hou Junda raised a professional team and stared at his peers and continued to sue for infringement, those peer video sites were taken off the shelves today, and put on the shelves tomorrow with a different vest, and the day after tomorrow It was taken off the shelves again... resulting in an extremely bad user experience.

It is foreseeable that the second part of the "The Great Qin Empire" series will definitely surpass Fang Hong's previous life, because Yixing Video did not consider commercialization too much, which is very important. If commercialization is really considered, then it is impossible to drop 4.75 The sky-high price of 100 million is budgeted.

The audience is also very much looking forward to this drama, not only the budget and strong lineup, but also the first drama of the series has accumulated a good reputation, naturally there are enough reasons to look forward to it.

...