Chapter 596 [Official Retail Price]

Finally, the question of the price that consumers are most concerned about is reached. Up to now, consumers are very satisfied with this mobile phone. Basically, there is nothing they don’t like. Whether it is the appearance value or the performance of the mobile phone itself, it is currently the number one in the world. ,none of them.

A proper smartphone is responsible for the appearance and performance.

But at the press conference at this moment, Qin Feng on the stage pressed the small remote control in his hand, and the big screen behind him displayed a series of prices. He said at the same time: "The official retail price of 16GB body capacity is 5298 yuan, The price is 5,798 yuan, and the price of the 64GB with the largest body capacity is 6,298 yuan."

Regarding the expensive price of Xingyu Technology's mobile phone products, everyone has already expected it in their hearts, but when Qin Feng announced the official retail price, it was too expensive to exceed expectations. The new products are better than expected, and the price is the same.

The third-generation flagship product is actually more expensive than Apple's mobile phone, and the first two generations are slightly cheaper than Apple's mobile phone.

Qin Feng dared to set a price that is more expensive than Apple's mobile phone because the third-generation product has changed. If there is still some gap between the first two generations of products and Apple's technology, then the third-generation product is already ahead of Apple. .

And now is not the situation three years ago, Xingyu Technology's basic plate has been formed, and the brand's popularity has also been quickly established.

It is necessary to establish high-end products and build up the image of the industry's first.

At the same time, it also has a certain relationship with the consumption concept of Chinese people. Sometimes they may not buy the best one, but the most expensive one, because there are not a few people who are willing to pay for it because of face.

The premise is that your things have to be compelling, which is not available to others.

It is foreseeable that at Apple's autumn conference in September this year, the new generation of iPhone series products cannot compare with the third generation of Xingyu Technology's products, and Fang Hong knows this best.

Apple's iPhone will not have fingerprint recognition technology until 5S, and that will not be until 2013 next year.

The most important thing is that Xingyu Technology's off-screen fingerprint technology is more advanced, and the performance of the S620 processor is also higher. This is currently the most advanced mobile phone chip processor in the world. The 28nm process is still being used this year, and even next year's iPhone 5S will still be a 28nm process.

It is not easy to be one generation ahead of Apple in terms of chip processors. Xingyu Technology has spent a lot of money in order to settle Qualcomm, almost doubling the R\u0026D cost, but Qualcomm does not pay a penny, it is Xingyu Technology pays.

In the short term, Qualcomm is a big fat man, but for Xingyu Technology, being able to settle Qualcomm is a major strategic success. As long as there is no problem in strategy, the direction is guaranteed to be correct, and some tactical flaws can be ignored. .

With the S3 launch event over, the product is scheduled to go on sale tomorrow.

The headlines of this holiday are all about Xingyu Technology's new products. The media in the technology circle are competing to report, and the mainstream media are also following up.

The current hot topics on the Internet are discussions related to S3, and various technology bloggers either post articles or videos to analyze the Xingyu Technology S3 mobile phone from various angles.

[Worthy of being a ceiling-level technology giant in the industry, it has always been at the forefront of technological fashion. ]

[Friends: How do you play this? ]

[The fingerprint unlocking under the screen is really amazing, a bit like Joe’s gang leader back then, the moment of unlocking was really amazing. ]

[I have a hunch that Xingyu Technology is going to lead the trend of biometric authentication technology. ]

[Friends: What to do with the next generation of products already has an answer, and S3 has already given the version answer. ]

[I feel super dreamy until now, is this something that domestic mobile phone manufacturers can do? ]

[The appearance is really high, but the price is also really expensive. I knew it would be expensive, but I didn't expect the cheapest one to cost more than 5,000 yuan. ]

[If you really like it, you can pay in installments. ]

[Friends probably don’t feel any pressure, because they really can’t catch up. Xingyu Technology has already left other domestic manufacturers by more than 18 streets, and even the taillights of the cars can no longer be seen. It is absolutely unique in the ceiling. ]

[The pressure is on for Apple's autumn conference. Xingyu Technology is the first to unveil in the summer. Without Joe, Apple feels a little bit uneasy...(covers face)]

[Mr. Qin keeps saying that Chief Qiao is his idol, but he hits Apple hard and shows no mercy, haha! ]

[Idols belong to idols, shopping malls are shopping malls, and one code belongs to one code. ]

[Buy buy buy. ]

...

Under the unprecedented heat, the pressure has indeed been put on Apple on the other side of the ocean. This year is the year that Apple officially enters the Greater China market, and this market has a strong competitor of Xingyu Technology.

The release of the third-generation product this time is as amazing to the world as the first generation. As it said, it will create a new classic.

For Apple, the pressure is really high, and it is very depressing.

Because Xingyu Technology once again took the lead, Apple is still developing the technology of fingerprint unlocking function and has confirmed that it plans to release it on iPhone5S.

As a result, Xingyu Technology came out ahead of Apple again, and the technology was even more advanced.

It is really important who releases first, because latecomers are called imitators and followers, while those who release first are called fashion trendsetters and pioneers of technological innovation, and their status in the eyes of the world is completely different.

It is directly reflected in the brand value. The brand value of Xingyu Technology is currently estimated by the market to reach a scale of 100 billion yuan. It only took five short years from the establishment of this brand to the present.

Apple is under pressure because it already regards Xingyu Technology as its biggest competitor. The only thing that makes Keke breathe a sigh of relief is that Xingyu Technology has no intention of global expansion, at least so far. Operate the Greater China market.

In the short term, Qin Feng does not have much globalization ideas, because the Greater China market has not been fully understood, which itself is equivalent to a world-class market.

In addition, not to globalize is because Qin Feng does not want to have a full-scale conflict with Apple at this time, because Xingyu Technology has its own weakness, and that is the chip.

Although the S620 processor used by the current S3 is currently the best chip processor in the world, there is still a risk of being stuck, which really pushes Apple into a hurry. Competition in the market will definitely use an outside market. means.

Only when the high-end chips are replaced by domestic products, and the entire industry chain of domestic semiconductors is established, and after this guarantee is secured, Xingyu Technology will have nothing to fear.

As for domestic friends and business colleagues, there is no pressure at the moment. After three years, the gap with Xingyu Technology has not narrowed but is widening.

The following day, Saturday 23 June.

The third-generation product, the S3 smartphone, is officially on sale in major offline physical stores across the country. At the same time, a pre-sale channel has also been launched online, and users can order online in Jingdong.

However, Tmall, which is owned by Ali, does not have it.

Now Xingyu Technology no longer needs to rely on other sales platforms to open up sales for itself. The brand awareness has already risen, and the company itself has a strong sales network. Orders can be placed on the company's official website, but the logistics is handed over to Jingdong. do it.

It is also very simple to only choose Jingdong, which is a big strong son, because Qunxing Capital invested in Jingdong and is the company's largest shareholder, so Xingyu Technology has an official flagship store on Jingdong's website.

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