Chapter 599 [This year's consumers are also a little crazy]
On Friday, June 29th, Jingxinju Villa.
"According to the data from Xingyu Technology, the sales data of the first week of the third-generation product came out, and the sales volume in the first week was 9 million units." Tian Jiayi, who returned home, reported to Fang Hong in the living room at this moment.
The beauty assistant added: "This is under the sales restriction. If there is no sales restriction, judging from the current market feedback, the sales volume in the first week is expected to increase by another 3 million units."
In the past week, the sales of Xingyu Technology's third-generation product S3 mobile phone, the machines provided by the headquarters every day were sold out on the same day.
Even the experience machines placed on the counter in the store are willing to be bought by consumers. These days online channels, the official flagship store of the Jingdong shopping website will release 100,000 units of inventory every day, and then let go of the order on the same day. Instantly caught by consumers.
This is the hot sales level of S3 mobile phone at present.
The cheapest one sells for 5,298 yuan, and the most expensive sells for 6,298 yuan. This is currently the most expensive new flagship phone among smartphones.
The price is so expensive, but it can sell out of stock.
Friends and business colleagues are almost beyond recognition with envy and jealousy. The price is so high and the sales volume is so good.
Are consumers crazy this year?
In terms of profit margin, the profit of one S3 flagship mobile phone can be as high as that of ten Xiaomi flagship mobile phones, which is the envy of friends and businessmen.
Tian Jiayi looked at Fang Hong and continued: "The new product is released, and the market is better than expected. In addition, the shortage of supply has also caused the S3 mobile phone to be sold at a sky-high price by scalpers. It has been rising all the way in the past few days, and the second-hand price of the 64GB version has been fired to 10,000 yuan. It's Nine Parts."
In recent days, news of scalpers speculating on S3 mobile phones is also a hot topic on the Internet.
It is unbelievable to many people that an industrial electronic product has been hyped so high that it is the only one of its kind, and it is twice as expensive as the official price, but this is the actual situation at present.
It has also triggered the analysis of many people, and even some institutions are also analyzing it.
Listening to the data report of the beautiful assistant, Fang Hong couldn't help covering his face and laughing for a while, and then said: "This, this S3 feels a bit too strong, and the consumers this year are also a bit crazy. Can't stand it."
The third-generation flagship machine S3 has many innovations, among which three major selling points are the most critical, one is the industrial design, that is, the appearance is full, the other is the fingerprint recognition function under the screen, and the other is the S620 processor.
Taking any one of these three major selling points of a new product as the main focus, supplemented by other micro-innovations is enough to create a very successful flagship product, and the S3 mobile phone is a combination of the three major selling points, which is equivalent to Jumped directly to the three tricks.
If Apple's sales in the Greater China market are pre-cooled, and it encounters Waterloo, there is no guarantee that it will use "lime powder" and "pull legs" in advance.
The sales data of Xingyu Technology's new products is so hot, although it shows the terrifying consumption potential of the Greater China market, but no matter how great the potential is, the market also has an upper limit.
Based on the current data feedback, Fang Hong feels that S3 is going to eat up the consumption potential of the high-end area of the Greater China market, and even overdraw the market potential in advance, because there is a method of installment payment, which means that those who can only be bought later The customer group who can afford it has been overdrafted in advance.
How much meat is left in the apple to eat?
If you can't eat meat, you have to speculate whether it will hit the pot.
In the end, Fang Hong thought about it and ordered: "In the next July, arrange some people to go to the major Apple offline stores in China to record the daily customer flow and record the number of people who go out with mobile phone bags. Count and sort out the data for July."
Fang Hong added: "In addition, in July of the same period, let Qin Feng cooperate to suppress the shipments, see how much diversion Apple can undertake in the high-end market in July, and see if consumers can buy it in the short term. When it comes to the STAR series of flagship phones, how many people will turn around to buy Apple phones. Remember to ask the people who are staying at the station to do a good job of data collection in July.”
Tian Jiayi nodded and made a note of his arrangement.
After finishing the order, Fang Hong couldn't help laughing and shook his head to himself. The development of things is always so tortuous, but now he hopes that Apple can use some of them. If it is a few years later, it is impossible to make such a decision. Press to death.
But now because of the chip short board problem, such a decision will appear.
All in all, during the current window of opportunity, it is not good for Apple to fight too well, which is not conducive to the brand building of Xingyu Technology.
At this time, Tian Jiayi couldn't help but said: "Is it a bit too worrying?"
Hearing this, Fang Hong didn't blame her for saying that. She has historical limitations, and so do most people, but this also highlights Qin Feng's forward-looking, so Xingyu Technology is in his hands. Fang Hong is not worried at all.
"I'll tell you a story and you'll understand. Do you know that in March 2003 New York began to implement a strict smoking ban, and the old American states also have different smoking control policies. What is the reason why more than 7,000 government institutions in the United States have banned smoking?" Fang Hong looked at the beautiful assistant and asked with a smile.
Tian Jiayi couldn't help shaking his head when he heard this.
After a while, Fang Hong withdrew his gaze and said indifferently: "The reason is very simple, that is, the tobacco companies in our country are too competitive, and they beat Laomei's tobacco companies, not only Laomei, but also the whole world. It is as simple as that to be able to compete openly and squarely."
Fang Hong said in an orderly manner: "Recall that when the previous generation was young, they smoked foreign cigarettes such as Marlboro, 555, and Marlboro in pursuit of fashion. Now the draws are Huazi, King Furong and so on."
Having said that, Fang Hong looked at the beautiful assistant and said with a smile: "A large amount of domestic finished cigarettes are exported abroad, and imported to North America. The smuggled export alone is huge. I used to smoke foreign cigarettes, but now I smoke domestic cigarettes. The expensive cigarettes are all expensive. Domestic and foreign cigarettes are cheap and don’t smoke, even if you come back from abroad, you still smoke domestic cigarettes when you go abroad.”
"North American capital is not happy to see that the whole United States is smoking tobacco from the Greater China market, and the money has been taken away. Their own tobacco companies can't compete, so of course they will be banned. If they can't afford it, they will use it for three years." Indiscriminate tricks are their consistent style."
As a time traveler, Fang Hong has the foresight. He couldn't be more clear about it. He also knew that many years later, in order to fight against the tobacco from the big eastern country in North America, he found that the prohibition would not work, so he released a thousand enemies to fight against tobacco. The big move that cost 30,000 yuan, this big move called "drinking poison to quench thirst" is to let go of the big one and legalize it.
Because the manufacturing industry in the big eastern country is really powerful, and the tobacco technology is unique, and it has defeated the world in terms of refined processing, but banning it has little effect and cannot be banned.
Under such circumstances, Lao Mei came up with a tricky idea of a "superior child", that is, to use something more exciting than cigarettes to defeat the tobacco of the eastern power, so the big ones were let go one after another.
This is indeed more powerful than cigarettes.
It is precisely because of the period when North America opened up the big business, and the revenue of the big business skyrocketed, the tobacco companies in Greater China began to lose money for several years, which once made many people in China feel unbelievable that tobacco companies could lose money?
But the deeper logic is not seen by many people. Because of the decline in overseas income, the business was robbed by the big business. European and American countries began to promote the liberalization of the big business. The money that should have been earned was diverted by the big business, and of course it was a loss.
But at this moment, Fang Hong crossed his legs and said: "It's not just the current tobacco. Go back in time and look at the past history, one style, one virtue. When Western capital did not control tea, look at how they belittled tea. Yes, when there is no control over coffee, look at what they say about coffee being harmful."
Fang Hong added: "For the same reason, do you think that if Xingyu Technology slaps Apple, when the smartphone industry is also seeking defeat like tobacco, they will remain indifferent and take no action?"
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